As a health security technology platform, Easy Group is well aware of its social responsibility and mission, actively practices corporate social responsibility, and is committed to making more contributions to the society through its own efforts and actions. For its outstanding contribution in the field of public welfare and charity, Easy Group won the "Charity Enterprise of the Year" award in the recently announced China Charity List, which is the sixth consecutive year that Easy Group has won this honor.
As an Internet technology enterprise with a high sense of social responsibility, Easy Group has always closely integrated the concept of social responsibility with the development strategy of the enterprise, covering rural revitalization, common prosperity and big health industry, and practicing corporate social responsibility through practical actions. As early as 2016, Easy Public Welfare under Easy Group became the first batch of Internet fundraising information platforms for charitable organizations designated by the Ministry of Civil Affairs, assisting public welfare organizations in raising funds from the public, and providing all-round technical support for public welfare organizations, actively creating a social upsurge of "public welfare for everyone" and "fingertip public welfare".
Driven by "Internet +", people's kindness was quickly integrated on the platform, and Easy Group actively explored the innovative model of "star + public welfare" to guide traffic to goodness. Through the cooperation with celebrity IP, the enthusiasm of "celebrity fans" has been effectively stimulated, and the distance between fans and public welfare has been shortened. More and more celebrities take the initiative to stand up for public welfare, making fans' "star-chasing" behavior more socially significant.
On March 21 this year, the "321 Pink Clover" public welfare project jointly launched by Easy Group, Easy Chip, Beijing Weiai Public Welfare Association and Charity Times was launched again. With the theme of "321, Love Yourself Easily", the project focuses on women's health issues for 5 consecutive years since 2019. In the past five years, "321 Pink Clover" has joined forces with more than 100 caring brands, more than 10 ** institutions and more than 20 artists to become one of the most influential women's public welfare IPs in China.
This year, "321 Pink Clover" invited Zhang Tianai, Qiao Xin and Wu Jinyan to serve as public welfare ambassadors, and launched an interactive activity on Weibo called on all women to pay attention to their health. At the same time, the "Easy Raising 321 Pink Clover Pink Run" was held, attracting the active participation of public knowledge, opinion leaders and ** from all walks of life to convey pink love.
In the recent 112th International Festival, Easy Group, together with China Charity Federation and Beijing Weiai Public Welfare Association, launched the "Easy Guardian Angel in White Care Program". The program invited four artists, Li Ruotong, Wen Yongshan, Hu Haiquan and Zeng Shunxi, to serve as ambassadors and visit many hospitals across the country to comfort front-line medical workers together with caring enterprises. In addition, Easy Group also organized a public welfare movie viewing activity with the theme of "Easy Guardian and Tribute to Angels in White", and specially invited medical workers to participate and extend holiday greetings to them. This cross-border cooperation with celebrities has greatly mobilized the public's enthusiasm for public welfare, and Easy Group has successfully realized the beautiful vision of linking public welfare organizations, caring people and enterprises to jointly draw a blueprint for public welfare. With its firm concept of social responsibility and excellent practice of public welfare, Easy Group has become an active promoter and leader in the field of public welfare. It has won the "Charity Enterprise of the Year" award for six consecutive years, which is a high recognition of its long-term commitment to public welfare and philanthropy and active fulfillment of social responsibility. Through continuous innovation and exploration, Easy Group will continue to exert its influence in the field of public welfare, guide and drive more people to participate in public welfare undertakings, and make more contributions to the society. At the same time, Easy Group will continue to deepen cooperation with all parties to jointly promote the development of public welfare undertakings, so that more people can benefit.