Grasp the emotional needs of consumers, six walnuts and six large cans become a must have gift for t

Mondo Culture Updated on 2024-02-01

As the beginning of the new year, the Spring Festival in 2024 is the wish of most consumers for the future "smooth", based on this, during the Spring Festival in 2024, Liuhetao put forward the marketing theme of "Six Walnuts and Six Shuns", and launched the "New Year's Can" of Liuliushun, carrying the beautiful meaning of "Liuliushun".

Good marketing always reacts to the times and resonates with the emotions of the times. According to reports, six walnuts ranked first in JD.com's "Brand List" and "Single Product List"! Under the strong recommendation of the anchors of various platforms, the six walnut "six six cans" opened a good start of the Spring Festival!

Grasping the user's holiday psychology is a very important link. The explosion of users' emotional needs can effectively improve the spending power of festivals. "Industry insiders believe that to do a good job in Spring Festival marketing, we must learn to inject emotion, stimulate people's emotional experience, every year the main brands of the Spring Festival use various elements of the Spring Festival, but can really touch the hearts of users, so no matter what marketing, grasp the user's emotions must be correct.

Chinese pay attention to everything going well, making money in harmony, and family happiness. In just a few words, "six walnuts, six six shuns" actually hides a mystery. Whether it is the beautiful meaning of word-for-word dismantling, or the literal "Dashun", "six walnuts" have a profound meaning.

In addition to emotion, only innovation can create a popular style. There will never be a shortage of marketing during the Spring Festival, but if you want to successfully get out of the circle and promote dynamic marketing, you must understand the emotional needs of users and incorporate innovative products and marketing concepts. During the Spring Festival in 2024, Six Walnuts will launch the "Six Six Cans", customizing the six blessings into six blessing packaging, wishing everyone health, love, family, learning, career, and wealth, and skillfully meeting the emotional needs and life expectations of current consumers.

It can be seen that the six walnuts once again start from the emotions of the times and the expectations of users, attract the attention of users from the scattered communication environment, innovate in form, break the aesthetic fatigue of users, and better enter the hearts of users. This will undoubtedly make users unconsciously feel that whether it is a family visit or a reunion, six walnuts six six cans are the best choice.

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