Reunion is a constant theme for Chinese, so families across the country began to gather during the Spring Festival holiday. The Spring Festival also became a short-lived large-scale migration of people, and several generations began to travel back and forth between their hometowns and hometowns, running in both directions between struggle and family affection.
In recent years, with the economic development, the upgrading of the first class and the improvement of consumption concepts, superimposed on the Spring Festival holiday and other factors such as the increase in the duration of the toll exemption for passenger cars, self-driving travel has become a trend. According to the Ministry of Transport at a recent press conference**, there are 9 billion people traveling, visiting relatives and leisure during the 40-day Spring Festival this year, which may hit a record high. Among them, the Spring Festival has undergone structural changes, the traditional commercial transport, including railways, highways, civil aviation, water transport passenger trips are expected to be about 1.8 billion people, the remaining 80% will be self-driving trips (about 7.2 billion people), self-driving travel will hit a record high.
At the same time, the "2022 Statistical Communiqué on the Development of China's Health Undertakings" released by the National Health Commission shows that the number of births in 2022 will be 9.56 million. The proportion of second children is 389%, and the proportion of three children and above is 150%。Many families have grown from a family of three to a family of four or five, and the elderly have formed a large family. For the moving travel of large families during the Spring Festival, a large car that meets the diversified needs of the whole family has become a rigid need. Among the many large 6-seater and 7-seater SUVs, FAW-Volkswagen Range has the ability to meet the needs of large families in terms of space size, luxury configuration, power configuration and safety configuration, and is favored by large family users with luxury and comfort characteristics.
The key is to be able to "load" in moving-style travel
The Spring Festival holiday is the longest holiday of the year. Especially in 2024, there will be an 8-day holiday for the Spring Festival, and if you combine some paid leave and annual leave, you can get a longer vacation, which can be called the first gift package of the new year. In this long vacation, every family member has to bring some of their own belongings when traveling, and the family travel needs not only a comfortable riding space, but also a larger loading space.
First of all, the flexibility of large space to make everyone comfortable is the biggest advantage of the range. As the largest model under the Volkswagen brand, the range car is more than 5 meters long, with a wheelbase of nearly 3 meters, and can provide two options of 6 seats and 7 seats, which can meet the needs of the two-child family or even the three-child family when the whole family is mobilized, especially in the case of the Spring Festival, which provides convenience for everyone to travel. Different from most medium and large SUVs, the size advantage of the range space is not only reflected in the front row and the second row, but also the leg and head space design of the third row, so that passengers in the third row can also have enough riding space, eliminating the disadvantages of the uncomfortable third row of traditional MPVs.
Secondly, in order to take care of the comfort of the third row, Lanjing has designed independent air outlets, independent cup holders, and independent USB charging ports in the third row to create a full range of independent space, so that the third row can also enjoy the "first class" treatment, and take care of family and friends in the same row.
In addition, the flexible trunk of the range provides a strong loading capacity for the family's travel. In the case of 7 people, there is still 357L of trunk space, which is enough to fit the suitcase of the next family, and at the same time, the maximum expansion of 2451L of large space can be loaded into the care of all family members. Especially in the New Year, the ability of a car is crucial, both to fill the trunk with gifts and to come in handy when shopping at the mall. It can be said that Lanjing provides a space solution for the holiday travel of large families through flexible and large spaces.
A family needs to be stable and happy when traveling
For a family's long-distance travel, we will never pursue fast, but we must have enough power and stable chassis, which is the basic guarantee that a car can bring stability and happiness to a family.
The high-end model is equipped with the EA390 V6 2 imported from GermanyA 5-liter engine, a sixth-generation BorgWarner-Haldex differential and a 4-motion intelligent all-wheel drive system. Among them, 2The maximum power of the 5T engine is 220kW and the maximum torque is as high as 500Nm, which has reached the maximum power output in the same class and meets the hardware requirements of the whole family for outdoor travel. The sixth-generation BorgWarner-Haldex differential and 4Motion intelligent all-wheel drive system provide responsive response and smooth output, fearless of different road conditions such as suburbs, bad roads, and snow, and easily cross various road sections such as muddy roads, gravel roads, and mountain roads.
Of course, in order to meet the diverse needs of more family users for power, Lanjing also provides 20t low power, 2The 0T high-power engine configuration and the standard high-torque seven-speed wet dual-clutch DQ501 gearbox meet the balance of power performance and fuel economy for more families, and provide family users with a variety of power options.
In addition, in order to bring a stable sense of happiness to the family, Lanjing also adopts the DCC dynamic chassis control system, which can collect information such as the relative position of the wheels and the body in real time, calculate the current driving conditions, and then realize the real-time adjustment and change of the softness and hardness of the suspension, so as to achieve a balance between comfort and sports.
The ultimate safety guards the New Year's Eve travel of the whole family
The quality of the family travel is inseparable from the all-round safety protection, the land with tough steel and iron bones, to build a mobile family safety fortress, the use of 27% hot-formed ultra-high strength steel to build the core frame of the model, including the A pillar and B pillar, etc., at the same time the use of energy-absorbing body design, the formation of a tough skeleton, to ensure the integrity and safety of the passenger compartment under collision conditions, the whole car is equipped with 9 airbags, the use of hydrogen and oxygen, the gas is green and non-toxic, and can be fully deployed under the temperature of -35 90, Comprehensively protect the safety of all employees.
In order to ensure that safety is foolproof, Lanjing is equipped with a comprehensive active safety system to bring the most comprehensive safety protection. For example, the all-round collision protection system equipped with the Lanjing has functions such as the pre-collision safety system Front Assist (including urban emergency braking AEB), the front pre-collision protection system Pre-Crash, the multiple collision prevention system MKB, and the blind spot monitoring BSD. Protect pedestrians and cyclists.
Lanjing also integrates the advanced IQ of the Volkswagen brandDRIVE technology, which creates intelligent mobility solutions for consumers through collision safety, driver assistance and parking-related technologies; Through the TR**EL Assist one-button intelligent driving assistance system, it can achieve full speed coverage in the range of 0-210km h, realize L2+ level automatic driving assistance, and provide intelligent safety guarantee for the whole family's holiday travel.
The atmosphere inside and outside the New Year's travel should be in place
The Spring Festival is not only a time for family reunions, family and friends, but also an important opportunity to showcase China's rich culture and folk customs. Especially in the Year of the Dragon, various light shows will also be staged to add a joyful atmosphere to the festival.
The atmosphere of a car is also an embellishment during the Spring Festival. For Lanjing, it will also bring more surprises to everyone's travel life through the lighting atmosphere inside and outside. In terms of interior atmosphere, the 14 interior atmosphere lights newly designed by Lanjing adopt a wrap-around design concept, and in the car, the family can feel the sense of science and technology at the same time, but also feel more warmth brought by lighting technology. The 30-color adjustable instrument panel and door guard atmosphere lights can automatically switch different colors in different driving modes, and the instrument theme will also automatically change with the color of the atmosphere lights, differentiating the color matching and creating a high style of high-quality interior.
In terms of exterior ambience, the Range is equipped with as many as 8 exterior ambient lights, including four-door handle lights, upper grille ambient lights, angel wings welcome light carpet lights, side sign lights and luggage rack ambient lights. Among them, the Angel Wings Welcome Light Blanket will automatically project a nearly 3-meter strip light blanket when unlocking the vehicle at night, while the four-door handle lights can remind passengers of the position of the door handles, making getting on and off the car full of rituals.
Conclusion] With the support of large space, ultra-safe, high-quality, and strong power, Lanjing also allows more Chinese families to have sufficient confidence to explore nature. Enjoying the joy of the holiday with the family is more moving than any beautiful scenery. A range of realms, let the family set off together, set foot on the sea of stars together, and start another way of life of companionship.
Based on this, as a 6-seater and 7-seat family flagship SUV, the Lanjing has received positive feedback from users as soon as it was launched, and together with the hard-core large five-seat Lancun, it has formed a "double-range" combination to meet the diversified car needs of families through space layout, so that German quality has always empowered the quality travel of happy families. In 2023, the cumulative sales of the "double-packed" model will exceed 620,000 units, a year-on-year increase of 1112%, demonstrating the competitiveness of the Volkswagen brand in the mid-to-large SUV segment.
Facing the future, for the popular brand known for its "stability", practicing internal skills is still considered to be the key to coping with market uncertainty and external challenges. FAW-Volkswagen adheres to long-termism, will continue to make efforts in user experience, continuously exceed users' expectations with high-quality products, and become the "vanguard" of high-quality development in the automotive field.