How do I bring printing from the background to the workspace?
An icon of the printing industry, with a broad portfolio and a reputation for continuous innovation, HP partnered with Pearlfisher to help create a fun and impactful managed MFP for visual identity, messaging, and dynamic design for its new line of commercial, modular, and color-bold printers, the HP LaserJet E800 E700 Series Activate a new narrative that showcases the unique and enhanced benefits of "Copiers for Tomorrow."
Our goal is to communicate clearly and comprehensively with HP's unique audience and to keep HP at the forefront of innovation in the evolving world of work. Our new visual identity brings digital and print marketing to life with key visuals and motion graphics, depicting a new fleet of printers "designed for impact"; Move printing from the back office to the workspace.
A new design and messaging set the standard for a suite of assets and provided a template for HP teams around the world to execute their own materials and communications. The colorful and customizable nature of the panels, as well as the capabilities of each printer within the series, have been visualized and brought to life through dynamic design to highlight how easily they can adapt to changing business needs. Powerful lines of copy are combined with bold key visuals, complemented by new illustrated icons to clearly communicate product functionality.