The Spring Festival is getting closer and closer, have you bought New Year's goods?
With the approach of the Spring Festival, major e-commerce platforms have launched the "New Year's Carnival" activity, providing consumers with a rich selection of New Year's gifts. The logistics industry ushered in another peak of New Year's goods delivery.
The public's enthusiasm for buying New Year's goods is high, and our order volume has also increased by 40% compared with the daily one. Mr. Zhang, the head of a region in Suzhou, told the Beijing News.
Mr. Zhang revealed that in order to cope with the peak flow of the New Year Festival, the region increased personnel and vehicles to ensure the normal operation during the New Year Festival, and at the same time, the company also took out 500,000 yuan as a welfare subsidy for the employees who stayed on the front line during the Spring Festival.
At the end of the year, express delivery companies ushered in the growth of business volume, and also ushered in a big test of service quality. Whether it can survive the Spring Festival smoothly and make a large number of goods delivered in a timely manner is a key issue.
The sales volume of annual goods has grown rapidly, and the express delivery is prepared in advance.
It is reported that this year, Douyin and Kuaishou participated in the New Year's Festival for the first time through the platform**, and both platforms chose J&T as the special express partner of the New Year's Festival.
Based on the delivery and express delivery timeliness requirements of e-commerce platforms, J&T Express provides relevant measures for merchants. During the New Year's Festival, J&T signed a guarantee agreement with Douyin and Kuaishou for logistics express delivery, promising that if the logistics track was not updated for a long time, the compensation amount would be borne by J&T. And opened a green channel for Douyin merchants to give priority to pickup, transfer, and delivery.
Fei Wei, head of the regional marketing department of J&T Anhui, said that in order to fight the battle of the New Year's Festival beautifully, his region began relevant preparations as early as October last year. "We will arrange the vehicle resources in advance, and at the same time arrange the express pick-up personnel and vehicles to be stationed in the merchant's warehouse in advance. ”
Fei Wei also revealed that they communicated with the merchant in advance to understand which talents they cooperated with, and whether the order had set a bottleneck value, "For example, whether there will be a single product after the short sale, which provides a basis for us to reserve human and vehicle resources, and it is not easy to cause waste of resources." ”
The reporter learned that on the basis of express delivery services, J&T also provides customized services such as packaging and warehousing for merchants to help merchants manage the whole process of express logistics. From warehousing, storage, sorting, warehousing, packaging, to transportation on the way, and then to the last mile distribution, J&T is playing a vital role as a link between production and market.
The three major platforms designated for Spring Festival cooperation, J&T China focused on business development.
For the platform, high-quality logistics services and strong ability to respond to special nodes such as peak seasons are important considerations when choosing cooperative logistics providers.
Recently, the "non-closing" e-commerce platforms have announced the logistics guarantee plan during the Spring Festival, among which Douyin, Kuaishou, and Pinduoduo have all chosen J&T as a logistics invited partner, and the unanimous choice is undoubtedly an affirmation of J&T in many aspects such as network layout and service stability.
Although J&T only started operations in China in 2020, after three years of rapid development to 2022, J&T's market share in terms of parcel volume is close to 11%, and its county geographical coverage rate is as high as 98%. Through the continuous acquisition of Best Express and Fengwang, J&T has further optimized and improved the domestic network layout.
According to the State Postal Administration, J&T's average complaint rate has continued to decline steadily in recent years, and in the first half of 2023, its average complaint rate is only 06, much lower than the industry average of 67. In the comprehensive index of complaint handling, J&T Express has ranked first. This shows that J&T has achieved remarkable results in improving service quality and customer satisfaction.
As of press time, the market value of J&T has reached 13940.8 billion Hong Kong dollars, and the stock price is still rising. Its unique regional ** model has helped J&T Express expand rapidly around the world, and the overall strategy of adapting measures to local conditions is also helping J&T Express achieve performance growth in the peak consumption season.
As the largest part of J&T's business volume among the 13 business countries, the development of China's business has always been the focus of attention in the capital market. It is worth noting that a few months after the listing, the China business was spun off independently, and this adjustment aims to better coordinate and focus the business in the Chinese market to promote profitability in the Chinese market. I believe that in the new year, the inflection point of J&T is coming.
Express "small parcels" to support the economic "big chess game". Hou Yanbo, spokesman and director of the office of the State Post Bureau, said that in 2023, the business volume of China's postal express industry will continue to set new records, and the average monthly express mail will become the norm, and the postal express industry will enter the "fast lane" of development, becoming one of the representative industries with the best application of comprehensive transportation methods, the highest level of information intelligence and the fastest improvement in production efficiency in the field of modern logistics, which has written a vivid footnote for the accelerated recovery of China's residents' consumer confidence and the gradual recovery of the vitality of the consumer market. We will make positive contributions to making a good start in building a modern socialist country in an all-round way.
2024 will be a critical year for the accelerated development of the express delivery industry, with leading express companies continuing to cultivate in the domestic stock market, and high-quality competition will become an important pursuit for express delivery companies.
Text: Liu Chang. Edited by Yue Caizhou.
Proofreading by Liu Baoqing