My surname is Zhao, and my name is Duck, Leshan FoodReal kung fu, passed down to three generations, is a household name. The duck skin is crispy, the duck meat is fresh, and the honey aroma is lovely; The southern sisters, the northern men, gathered in Jiazhou to eat ducks. Zhao Duck Sweet Duck was founded in 1939 and has an old brand with a history of more than 80 years. In August 2021, Zhao Yazi Sweet Duck won the honorary title of the first batch of "Intangible Cultural Heritage", and Zhao Duck officially became the intangible cultural heritage protection unit of "Leshan Sweet Duck Traditional Skills".
In Sichuan, a "spicy" country, Zhao Duck Sweet Duck has conquered a group of spicy people with its "sweetness" and has become a traditional and rebellious delicacy. In the vast land of China, roast duck is not uncommon, why Zhao duck sweet duck can be remembered by the world, and the unique geographical and climatic environment is inseparable, and the inheritance and innovation of three generations is indispensable.
In the late thirties of the twentieth century, next to the salt wharf of Wutong Bridge, Zhao Jinshan, the founder of Zhao Yazi, set up a small braised duck stall to do business with salt sellers, which was the prototype of "Zhao Yazi". Under the painstaking management of Zhao Jinshan, the reputation of "Zhao Yazi" gradually spread among the neighborhoods of Salt Wharf. Later, the production skills of "Zhao Duck" were passed on to her daughter-in-law Yang Fuqiong. Yang Fuqiong inherited the skills, pioneered and innovated, and the quality of braised duck was raised to a higher level. With the spring breeze of reform and opening up blowing to Leshan, Yang Fuqiong set up the first store belonging to Zhao Yazi and became a well-known self-employed person.
As the saying goes, "the back waves of the Yangtze River push the front waves", when Yang Fuqiong's daughter-in-law passed on Zhao Yazi to Fang Yanjun, most of the bold reforms followed. First of all, Fang Yanjun adjusted and upgraded the formula of braised duck, and gradually evolved into today's "Zhao Duck Sweet Duck"; Secondly, it has built a whole industrial chain of sweet ducks from the breeding end, to production and processing, and then to the sale and distribution of sweet ducks, and takes Leshan as the anchor point for the development of "Zhao Duck", and constantly expands the industrial territory of the brand, and has opened nearly 100 "Zhao Duck" chain stores across the country, and supplies large enterprises such as Hema Fresh, Coca-Cola, PetroChina, and Sunac Real Estate; Finally, at the moment of the rise of Generation Z, Fang Yanjun has adjusted the brand logo and outer packaging, and the overall trend is to become the best, narrowing the distance between young consumers.
Many young consumers said that every time they came to the front of Zhao Yazi's store, they would be attracted by the enticing aroma of honey in the air, and they were already salivating before eating. When the color is oily, the sweet duck is crispy on the outside and tender on the inside, it is even more irresistible. Pick up a piece of duck meat and put it in your mouth, the flavor of the sauce is completely immersed in the duck meat and duck bones, the skin is crispy, slightly sweet, and the duck meat is firm, tender and juicy. When you eat it deeply, you have to shake the bones to enjoy it. There is no doubt that Zhao Duck and Sweet Duck are representatives of both color and flavor.
As the leader of Leshan cuisine, Zhao Yazi has always vividly interpreted the brand slogan with his own practical actions: "Ingenuity makes food, authentic Leshan flavor". For a food benchmark that aims to become a century-old brand, Zhao Yazi has long engraved integrity, innovation and food safety in his bones. Looking forward to the future, Zhao Yazi will do its best to let more consumers feel the unique charm of sweet duck and even Leshan food culture.