On February 24, with the suspension of work and parking for 6 months, the shortage of funds, the social concern caused by the next uncertain dilemma, as well as the social reaction brought about by a series of events such as employee compensation, user panic, store closure, and debt collection by ** merchants, also made the atmosphere tense for some car companies, especially the brands with sluggish sales and limited capital reserves attracted special attention.
Recently, rumors were exposed on the Internet, saying that Nezha Automobile CEO Daniel Zhang originally promised to pay a year-end bonus in the first week of work after the holiday, looking at a week, but now employees are told that they are still going through the process, and they will wait until March. In fact, it is not a matter of a week, two weeks and a half a month late in normal times, but in the special period of the Gaohe automobile incident, everyone's nerves are relatively tense, and the wind and grass are like frightened birds.
There are even more people (employees) who are sensitive to compare and match the Gaohe automobile incident, worrying that Nezha will take the path of Gaohe, which will have an adverse impact on employees and users. said that Nezha had defaulted on the provident fund for the employee in January, coupled with the delay in the payment of the year-end bonus, the employees naturally had a tense atmosphere. There are also people who talk that Nezha's investors are too scattered, so that the management gradually loses the right to speak, resulting in the failure of some decisions to be implemented. And there are well-known car bloggers**: Well, the next one may be Nezha.
A local matter of the delay of the provident fund and the postponement of the year-end bonus was exposed, which led to the public opinion that was already unfriendly to Nezha, and it was amplified and fermented in a short period of time, reaching the point where it had to be clarified.
On the evening of February 24, Daniel Zhang, CEO of Nezha Automobile, said frankly, "At this critical moment, maybe everyone is more sensitive and more concerned about this matter." ", and posted a response, Daniel Zhang responded as follows:
Regarding the information on the Internet today, a response:
1. The provident fund is actively deducted and collected by the ** provident fund center, due to the postponement of the collection time for the Spring Festival, the payment will be unified on Monday (February 26) by the ** provident fund center to collect and deduct (some cities have received personal accounts before February 23). I'm sure other businesses are in a similar situation.
The salary for January should be paid on February 15, and considering the Spring Festival, it has been paid to the personal account before the Spring Festival (before February 7).
3. The 23-year employee bonus is related to the performance appraisal, and the employee's annual performance payment coefficient and amount will be completed in March in the final review and confirmation. This information was also communicated internally to employees.
At this critical moment, maybe everyone is more sensitive and more concerned about this matter.
One more additional information: from 16 years, employees' salaries, bonuses, and social security have never been cashed out one day later. Last year, life was so difficult, and we didn't think about cutting salaries and laying off employees, maybe a small number of employees in the company are not used to living a hard life, it seems that it is necessary to pass the cold to everyone.
It's not easy to start a business, please support us! Thank you for your concern. ”
Nezha CEO Daniel Zhang frankly responded to everyone's concerns, and replied one by one, which should be relatively clear, and the next March is only waiting for the time node to cash in and verify.
Nezha Daniel Zhang specifically mentioned that since 2016, wages have never been paid one day later, and even the most difficult last year did not think about salary cuts and layoffs. But the recent information on the Internet made him feel that a small number of employees are not considerate and are not used to living a hard life, and the next step is to pass the cold to everyone. This sentence shows that Daniel Zhang has emotions for some employees, which may mean that the next pressure transmission, assessment, salary reduction, elimination, etc. will be carried out, not a lack of money, but to make some people feel hard.
Nezha Automobile delivered 10,032 units in January 2024, including 2,821 overseas sales, which is a continuation level compared to the monthly average in 2023, no worse, but no better than the already bad 2023. Compared with the sales target of 300,000 units in 2024, it is also not ideal, with an average of 250,000 units to achieve the annual sales target.
At the beginning of January 2024, Daniel Zhang conducted a public review of the sharp decline in sales in 2023, and immediately made personnel adjustments in the marketing sector, personally appointed himself as the general manager of marketing, and re-established all marketing personnel to increase brand communication. In the following time, it can also be clearly felt that the spread of Nezha is changing.
Nezha's sales target for 2024 is 300,000 units for the whole year, including 100,000 units overseas, which is a radical plan that more than doubles from 2023, and if it can be achieved, it will be a great achievement.
Maybe Nezha's changes are not drastic enough and have not yet met the expectations of the society, or the society is still shrouded in the shadow of falling in 2023, and the sales volume has not improved by leaps and bounds in the past two months, so there is more pessimism. On the other hand, Nezha's execution in management is still lacking, and the result-oriented approach does not meet the expectations of employees.
So, explanation is only one aspect, more important is action. Next, in terms of sales and execution, we should make practical results, let doubts be self-defeating, let pessimism be naturally resolved, and let optimism and positivity gradually condense.
In fact, if you don't convey the cold, you don't need to say it.