Daily consumer news, recently, a Yunnan netizen sent ** said that after the Jiaduobao gift box he bought was opened, it was found that the bubble accounted for nearly half of the position, and the netizen complained: "There is a feeling of being played as a fool, it doesn't matter if it's big, but it's a bit foolish." ”
According to the ** released by netizens, there are four rows of 16 boxes of Jiaduobao in the gift box, and at least three rows of 12 boxes of Jiaduobao can be placed in the middle of the foam, which can be completely changed to a small box. Some netizens said that it would be embarrassing if they received such a gift box.
In this regard, every day of consumption contacted JDB's ** customer service, and the customer service said that it was not clear why it was packaged like this.
Daily consumption found that the foam board in the JDB gift box is not a case, and on social platforms, many netizens have similar experiences.
A consumer said that he bought a 16-canned gift box, and the two ends of the gift box were foam boards, which occupied the position of 4 cans, and 16 cans of Jia Duobao were placed in the middle. The consumer once suspected that he had bought a fake, and hoped that JDB would be more sincere and less routine.
In the Douyin live broadcast room, an anchor opened a 12-can gift box at the live broadcast site, and a foam board flew out of the gift box. The anchor was puzzled, and the staff next to him explained that it was to prevent a collision!
Another consumer also bought a gift box in a carton box, and also found a large foam board in the gift box.
If a piece of foam is placed in the middle of the 12 filling gift box, the purpose is to prevent collisions, which is considered to be in the past. But how to prevent collisions by putting a piece of foam at each end of the 16-canned gift box? Is it superfluous to put foam board in the carton gift box to prevent collision? As a result, some netizens questioned that JDB was suspected of excessive packaging.
There are similar complaints on the Black Cat platform. Netizens complained that a box of Jiaduobao herbal tea is stuffed with a large piece of foam in the middle, if you can't do it, you can reduce the size of the box, what does it mean to put foam in it? !
In addition, Tiantian Consumer found that most of the beverage packaging on the market does not use foam board, such as Coca-Cola, Pepsi, Wangzai, etc., whether it is cans, boxes or bottles, foam board is not used. The brands that have been complained about using foam board are: JDB, Wanglaoji, Yinlu, etc.
In 2021, the State Administration for Market Regulation and the Standardization Administration of the People's Republic of China jointly issued the newly revised GB23350-2021 "Restriction of Excessive Packaging of Commodities for Food and Cosmetics", which makes detailed provisions on the packaging void ratio of 31 types of food and 16 types of cosmetics, including tea, wine, beverages, etc. Among them, the void ratio of beverage packaging is 30%, and the necessary space coefficient is 5.
On April 29, 2022, the State Administration for Market Regulation organized a public commitment activity of "practicing the concept of green development and resisting excessive packaging of food", and 148 food production enterprises (including JDB, Wanglaoji, and Yinlu) issued an initiative to the food industry and made a public commitment to the society
Strictly abide by the provisions of the "Law of the People's Republic of China on the Prevention and Control of Environmental Pollution by Solid Waste" and the national standards of "Restrictions on Excessive Packaging of Commodities for Food and Cosmetics", conscientiously carry out self-inspection, take the lead in implementing national mandatory standards, and be the pioneer, practitioner and advocate of resisting excessive packaging of food.
Establish the food packaging concept of "safe and practical, resource-saving, green and simple, and consumer-friendly", strengthen standard publicity and training, optimize product packaging design, improve the proportion of new packaging and simple packaging, advocate the use of recyclable, easy-to-use, and degradable packaging materials, reduce packaging volume and weight, save food packaging costs, and benefit consumers.
Strengthen the management of packaging materials, strengthen the audit of first-class merchants, and continuously improve the level of control of the industrial chain. We will continue to improve our product innovation and R&D capabilities and production process technology levels, and actively develop safe, healthy and nutritious foods that meet the needs of consumers. Strictly implement food safety laws, regulations and standards, strengthen the review of food labels, accurately and clearly label food labels and nutritional information, and guide consumption scientifically and reasonably.
Strengthen industry self-discipline, abide by industry guidelines, strengthen product quality, operate in good faith and law-abiding, standardize market behavior, take the lead in advocating simple packaging and green consumption, effectively safeguard the legitimate rights and interests of consumers, and consciously accept the supervision of regulatory authorities, news and consumers.
Green is a concept, and saving is a responsibility". Excessive food packaging not only wastes resources and pollutes the environment, but also harms the interests of consumers and promotes luxury and waste. Food production enterprises should start from themselves, start from resisting excessive packaging, promote the formation of moderate, green and low-carbon, civilized and healthy production methods and consumption patterns, and contribute to the high-quality development of China's food industry.
Looking back on JDB in the past ten years, after joining hands with Wang Laoji to create a myth of 10 billion herbal tea revenue and reaching the top of the "first brother of herbal tea", it has experienced a series of crises such as changing the commander in danger, cutting the seat of Guangyao and establishing its own door, and the blockade of COFCO in "Toucheng".
In the early years, as the holder of the Wanglaoji trademark, Guangzhou Pharmaceutical Group leased the production and sales rights of the red can Wanglaoji to JDB. In 1997, GPC signed a trademark license contract with JDB's parent company, Hong Kong Hongdao Group, for a period set at 2010. However, GPC later discovered that Li Yimin, then vice chairman of GPC, had twice accepted bribes totaling HK$3 million from Hongdao Group and signed two "supplementary agreements" to extend the trademark lease until 2020. After the East Window incident, GPC announced that the supplementary agreement was invalid, and the trademark dispute battle between JDB and GPC was staged.
In 2014, GPC filed a civil lawsuit with the Higher People's Court of Guangdong Province, requesting that Guangdong JDB compensate for the economic losses of RMB 1 billion caused by the infringement of the plaintiff's registered trademark "Wang Laoji" from May 2, 2010 to May 19, 2012. In 2015, GPC applied for a change in the litigation claim, changing the original compensation amount of 1 billion yuan to 29300 million yuan. JDB filed a counterclaim in February 2015, requesting the Guangdong High Court to order GPC to compensate JDB for economic losses of RMB 1 billion.
In 2018, the Guangdong High Court ruled in the first instance that JDB should compensate Guangzhou Pharmaceutical Group 14400 million yuan, both parties were dissatisfied with the judgment and appealed. On June 17, 2019, the Supreme People's Court found that the main evidence provided by GPC "had major flaws in both the content and form of the evidence, and could not be used as the basis for determining the facts of the case", revoked the judgment of the Guangdong High Court and remanded the case for retrial.
In 2020 and 2022, the Guangdong High Court conducted two public trials. On July 10, 2023, the first-instance judgment found that JDB was infringing and required compensation to GPC31.7 billion yuan, JDB said that it would appeal against the verdict, while Wang Laoji made it clear that the trademark belonged to Guangzhou Pharmaceutical Group.
Around trademarks, packaging, advertising slogans and other disputes, Wang Laoji and JDB have been tugging for ten years, and now there is still no conclusion. However, in recent years, JDB's market share has shrunk significantly.
According to data from the China Business Industry Research Institute, 2015 was a watershed year for the herbal tea industry, and the growth rate of the industry declined year by year. According to the statistics of the report of the Prospective Industry Research Institute, the growth rate of the herbal tea market from 2012 to 2017 was respectively. 7% and 91%, showing a downward trend year by year, by 2018, the size of the herbal tea market was only 47 billion yuan, a year-on-year decrease of 18%.
The overall development of the herbal tea market has slowed down, and Wang Laoji and JDB, as the head enterprises, feel it most obviously. Specifically, Wang Laoji's performance has declined in recent years. Baiyunshan's 2022 financial report shows that the revenue of Wang Laoji's big health business segment is 104700 million yuan, a year-on-year decrease of 35%；Gross margin was 435%, down 38 percentage points.
Although JDB did not disclose specific performance, judging from its failed listing plan, JDB does not seem to have a good time. In 2018, Li Chunlin, president of JDB, threatened to "start a second business and achieve the goal of listing within three years". In March 2021, it was reported that JDB planned to conduct an IPO in Hong Kong, intending to raise at least US$300 million, but JDB has not made further listing moves since then.
Some analysts believe that with the ongoing dispute between Guangzhou Pharmaceutical Group and JDB, the two have no time to take care of the R&D and innovation of the core products of herbal tea, resulting in herbal tea gradually being replaced by other competing products.