Agriculture is the foundation of the national economy, and it is an important guarantee to meet the needs of the people for a better life, achieve high-quality development, and consolidate the foundation. With the construction of rural areas, the "three rural" groups have shown new thinking and new needs, and they need accurate and strong support from financial institutions. In this context, the Shuangliao Sub-branch of Jilin Siping Branch of Industrial and Commercial Bank of China has actively carried out GBC cooperation with Shuangliao Agriculture and Rural Bureau, supply and marketing cooperatives and other institutions to achieve information sharing, mutual benefit and win-win results, continue to promote the "urban-rural linkage development strategy" to take root, and contribute inexhaustible impetus to regional rural revitalization with high-quality financial services.
"Finance for the people and strong agriculture with finance" has always been the development concept of Shuangliao Sub-branch as a county-level sub-branch to practice the mission of a major state-owned bank. In the summer of 2023, crops in many areas of Shuangliao City were extensively soaked due to heavy rainfall, and heavy rainfall led to no crop harvesting in low-lying areas. In the face of the disaster, Shuangliao Sub-branch made close deployment, strong support, and enthusiastic communication and exchanges, truly delivering services to the villagers, and the inclusive pioneers of ICBC also truly went to the hearts of farmers. After the disaster, the sub-branch actively carefully interpreted the support policies to the farmers who had financing needs, solved real problems and brought real benefits to more than 10 farmers, and promoted the loan of 1.5 million yuan for 6 households, which effectively solved the situation that farmers were short of funds for spring plowing and preparation due to the decline in corn and income.
Focusing on the critical season of spring ploughing, on January 7, 2024, the assistant to the president of Shuangliao Branch once again led a team to participate in the agricultural product promotion meeting held by Huinong Post Station in Xinxing Village, Maolin Town, under Shuangliao Supply and Marketing Cooperative, and carefully made "planting e-loan", "animal husbandry e-loan", "agricultural machinery e-loan" and other key credit product publicity leaflets to carry out publicity, and adhering to the original intention of financial development for the people, sacrificing rest time, setting off early in the morning, going to the village and entering the household, and promoting the real good policy to every village and every household. Along the way, the farmers were deeply moved by the warm-hearted actions of Shuangliao Branch, and the warm and thoughtful service was recognized by customers. On February 2, 2024, the villagers of Xinxing Village, Maolin Town, Shuangliao City, sent a pennant to Shuangliao Industrial and Commercial Bank to express their gratitude to Shuangliao Sub-branch for solving the financing needs of farmers in the village.
A strong country must first strengthen agriculture, and only when agriculture is strong can the country be strong. In the future, Shuangliao Sub-branch will continue to further promote the "Financial Spring Rain, Help Spring Ploughing" activity, take the initiative to sink and serve the countryside, meet more personalized financing needs of the "Three Rural" subjects with high-quality financial services, play an important role in the key seasons such as spring plowing and autumn harvest, accurately solve the practical problems of lack of funds in all aspects of the development of the "Three Rurals", and help farmers realize the simple dream of "planting and succeeding".