The Bay Area has a strong New Year's flavor. After the Lantern Festival, the "Spring Festival" in the Lingnan region can really come to an end. This year, Guangzhou, the "Millennium Business Capital", took the lead in disclosing the consumption "battle report": the turnover of the 2024 National Online New Year Festival in Guangzhou was as high as 94.5 billion yuan, a year-on-year increase of 129%。
Take a closer look at the "increment": clothing, cosmetics and other goods that closely follow the market demand are undoubtedly the new highlights of growth.
And not only Guangzhou. At the "first meeting of the new year" in Guangdong, which has just ended, Guangdong took the initiative to move its most cutting-edge domestic trendy products to the venue, which is of great significance.
Science and technology domestic products, Lingnan tide brands "complement each other", and new and old domestic products collectively "turn red". Behind the growing flavor of the New Year, why does Guangdong, which adheres to the real economy-oriented, once again "promote" domestic trendy products?
Why are domestic products "hot"?
In recent years, with the rise of the "national tide", a number of old domestic products in the Greater Bay Area have not only returned to the public eye again, but have never left.
As of the end of last year, there were only 28 time-honored Chinese brands in Guangdong that were more than 100 years old. In 2022, there are 29 time-honored brands with operating income of more than 100 million.
However, the "fire" of old domestic products in the Greater Bay Area is by no means relying on "fried cold rice" to make consumers willing to pay for it.
This Spring Festival, a washing machine produced by a company in Guangdong in 1997 and still running normally caused onlookers, and netizens lamented that it was "the light of domestic products". What is even more unexpected is that this old brand has gone through ups and downs, relying on excellent quality, and can still hold a place in the market today.
It starts with the nostalgic retro "appearance" and the "quality" that lasts for a long time in amazing times. The "fire" of the old brand continues, of course, with the help of the "DNA awakening" of the Chinese people's own cultural identity, and fundamentally, it is the return of consumption rationality.
How should domestic products be "trendy"?
If the old domestic products focus on "nostalgic style", in the Greater Bay Area, the rising new domestic products are boosted by the coupling of new quality productivity, adding a wider connotation to "domestic products": humanoid robots can no longer only dance, but can also replace manual work in complex environments; "Made in the Bay Area" new energy vehicles, together with lithium batteries and solar cells, form the "new three", setting off a wave of overseas sales. These new domestic products, which represent the emerging industry trend in Guangdong, are quickly becoming a new generation of "Chinese fashion brands" for overseas marketing.
The first economic work conference held in December last year proposed to actively cultivate new consumption growth points such as domestic "trendy products". The word "tide" points out the new direction of the current development of domestic products - to make domestic products "trendy", not only must the quality be excellent, but also adapt to the needs of the trend. While bringing a new consumer experience to domestic products, "flying into the homes of ordinary people" will win a broader market.
In the name of "country", the word weighs a thousand pounds. "Domestic products" have gradually become synonymous with "high quality + fashion". Behind this is the attitude of not forgetting to embrace the new trend in the "revival" of time-honored brands, and the "determination" to maintain quality in the rise of new domestic products. It seems to be the road to simplicity, but it has a clear answer to how to continue to "fire" new and old domestic products.
Reporter Lin Lili and Sun Bing).
*: CCTV news client.