"During the Spring Festival, Mulan Never Sleeps City launched new projects such as the 'Phoenix Dance Nine Days' Dome Theater and the Mulan Animal Kingdom, and the scenic area from Chinese New Year's Eve to the seventh day of the first year received tourists20450,000 person-times, a year-on-year increase of 35%, the highest number of tourists was 40,000 days, and the operating income increased by 41% year-on-year. The relevant person in charge of Magnolia Township (Mulan Never Sleeps) said. It is understood that the Huangpi Magnolia Township Scenic Area is the largest urban eco-tourism scenic spot in Central China, during the Spring Festival for tourists from the south to the north to present a textured, distinctive festival tourism feast, this year also appeared on CCTV, once popular out of the circle.
At the beginning of the year, the tourism industry was "hot and hot".
The afterglow of Zibo barbecue has not yet faded, and Erbin's enthusiasm has ignited the cold winter again. Chunjiang plumbing duck prophet, economic recovery in the tourism industry has a clear embodiment. According to the data, the Spring Festival holiday is 8 days of domestic tourism travel 47.4 billion person-times, a year-on-year increase of 343%, a number of indicators hit record highs. Behind the dazzling data, it not only carries people's more yearning for a better life, but also reflects the continuous recovery of economic temperature, and is closely related to the frequent cultural and tourism economic support policies in various places.
In 2023, the General Office of the People's Republic of China issued the "Several Measures on Unleashing the Potential of Tourism Consumption to Promote the High-quality Development of the Tourism Industry", and at the beginning of this year, various localities have successively introduced measures to promote financial support for the high-quality development of the cultural and tourism industry, encourage financial institutions to focus on key areas, accurately support the financing needs of market entities in the cultural and tourism industry, optimize the credit structure of the cultural and tourism industry, and provide more impetus for the development of the tourism industry.
Finance for tourism micro, small and medium-sized enterprises to "pick up firewood and add salary".
The vitality of the tourism industry continues to rise, which is inseparable from the concerted efforts of a large number of small, medium and micro enterprises in subdivided industries, and is also closely related to the continuous "picking up firewood and adding salary" of finance. Wuhan Wanzhong Hongqiang Construction Labor *** hereinafter referred to as "Wanzhong Hongqiang") is a comprehensive construction labor enterprise mainly engaged in construction engineering construction and construction labor subcontracting, Huangpi Mulan Scenic Area is one of its boutique projects, the company is the corporate financial brand of WeBank "Wezhong Enterprise +" corporate customers, fully experienced the digital financial products and service support, and was deeply impressed by online unsecured micro-business loans and other products, and the experience was quite good.
For small, medium and micro enterprises from all walks of life, WeEnterprise+ has always walked side by side with them, providing them with multiple digital products and services such as credit, bill discounting, insurance, wealth management, account management, talent recruitment, and digital venture capital around their real growth needs, and has attracted more than 4.5 million small and micro market entities across the country to apply so far, which has been widely praised. Relying on digital technology means such as digital risk control, the digital first-chain financial services created based on the micro-industry loan model that do not rely on the collateral of goods and the credit of core enterprises can not only solve the "short, frequent and urgent" financing needs of small, medium and micro enterprises in the industrial chain, but also provide customized service solutions for industry enterprises based on the characteristics of the industry's off-peak season and the difference in demand funds, so as to inject financial strength into the construction of boutique tourism projects and the high-quality development of the tourism industry.
For a long time, WeBank has actively responded to the country's policy advocacy of promoting consumption, rejuvenating people's livelihood and developing high-end manufacturing, and has been deeply engaged in the fields of large infrastructure, large consumption, big health and high-end manufacturing through digital chain finance, and the tourism industry is closely connected with the field of large infrastructure, and it is also the fulcrum that affects the field of people's livelihood and consumption, and it is also one of the industries that Wezhong Enterprise + has been supporting. Since 2020, WeBank Micro Business Loan has comprehensively used various tools to benefit enterprises, and provided many corporate customers in the tourism industry with support policies such as extension and loan renewal, so that the affected small and micro tourism enterprise customers can tide over the difficulties smoothly and help them achieve accumulation in the cultural tourism boom.
"Positive and optimistic" may become the key word of the overall trend of the tourism industry in 2024, "according to the flow of tourists during the Spring Festival and the number of tourists from outside the province, this year is expected to increase by 20% on the basis of last year." "The relevant person in charge of Magnolia Township is full of confidence in the development of enterprises and industries this year. It is expected that the number of domestic tourism trips will exceed 6 billion in 2024, and with the ecological, digital and intelligent development of the cultural tourism industry, it will help further improve the quality of people's lives and enhance people's spiritual strength. WeEnterprise+ will grow together with more small, medium and micro enterprises on the new journey of high-quality development, adhere to the original mission of financial services for the real economy, practice the people's nature of financial work, help revitalize more cultural and tourism resources with financial living water, and add fuel to the "hot" of the tourism industry.