On February 17, a man in Luzhou, Sichuan Province released**, saying that when he was eating in the countryside, he found that all the dishes were pre-made, and he was heinously lazy. Guests need to tear open the packaging and put it on a plate before eating, and some don't even have a plate.
In addition,Around the Spring Festival, the topic of "pre-made dishes Chinese New Year's Eve dinner" once again aroused heated discussions, and topics related to "pre-made dishes" frequently appeared on Weibo hot searches, causing widespread controversy. According to the investor's website, as the Spring Festival approaches, in the process of doing New Year's goods, prefabricated dishes have also become one of the main forces of consumption in the Chinese New Year's Eve food market, whether it is e-commerce platforms including Freshippo, Dingdong Food, Xiaoxiang Supermarket (formerly Meituan Food), etc., or offline shopping malls such as Freshippo, RT-Mart, Carrefour, etc., semi-finished Chinese New Year's Eve meals, ready-to-eat Chinese New Year's Eve meals, Chinese New Year's Eve lunch gift boxes and other pre-made Chinese New Year's Eve dishes can be seen everywhere.
Recently, **On the platform, **Jingdong, Douyin, Xiaohongshu and other e-commerce platforms have carried out pre-made dishes Chinese New Year's Eve Dinner** activities. Li Jiaqi, Luo Yonghao, Lie'er Baby, Chen Jie and other anchors live broadcast room, carry out multiple brands of "pre-made Chinese New Year's Eve lunch gift box" to bring goods.
Buddha jumping over the wall, fish maw chicken, plum vegetable button meat ......A wide variety of pre-made dishes are available. On an e-commerce platform, some pre-made dishes Chinese New Year's Eve lunch gift boxes usually contain 8-12 dishes, with an average ** of about 300 yuan, and the main brands are old catering manufacturers such as Zhiweiguan, Mrs. Crab, and Shen Dacheng, as well as pre-made vegetable brands such as Mai Zima and Zhenwei Xiaomeiyuan, and the sales volume shows thousands of copies; In contrast, popular items such as Buddha jumping over the wall and fish maw chicken are lower and have higher sales, and some brands have sold more than 10,000 products.
The hot sales of pre-made dishes can be seen. In fact, the sales of pre-made dishes have also grown rapidly during the Spring Festival in recent years. According to data, during the 2022 National "Online New Year Festival", the sales of prefabricated dishes increased by 45% year-on-year9%。
In the new year, as Gen Z gradually takes charge of the house, they prefer to choose more convenient and more styles of pre-made dishes than the previous generation's hands-on. According to the "Tmall New Year Goods Festival 2024 New Flavor Trend", ** Among the users who currently buy New Year's goods, the post-95 generation accounts for more than half.
According to the research data of iMedia Consulting, during the Spring Festival, the choice of Chinese New Year's Eve dinner venue is mainly at home or restaurant. In 2023, 209% of households choose to buy all pre-made dishes; 49.2% of families choose to buy some of the ingredients for homemade, and some buy pre-made dishes, such as Buddha jumping over the wall, fish maw chicken and other difficult to operate and complex dishes, and most consumers will consider buying pre-made dishes.
Industry**, the sales of prefabricated dishes for the Spring Festival in 2024 will reach new heights. According to iiMedia Consulting statistics, the market size of China's New Year vegetable industry in 2023 will be 129.1 billion yuan, a year-on-year increase of 81%; It is estimated that the market size of China's New Year vegetable industry will be 170 billion yuan in 2024; The market size is expected to reach 260 billion yuan in 2026.
This article is from: Hot Letters.