What is Imagery? Different manufacturers have different independent opinions, and the understanding of color alone has formed a camp such as Hasselblad, Leica, and Sony. In the past few years, mobile phone manufacturers have contacted one side of the princes, and different photographic styles have also been formed. For example, Xiaomi's Leica style, OPPO's Hasselblad style, etc.
However, has anyone really thought deeply about the question of whether there are advantages and disadvantages among the different color styles? I'm afraid, this forever.
Far from a problem that does not lead to universally agreed results.
The author has only stood in my own perspective before, and has unashamedly published various one-sided theories. It wasn't until tonight that I watched the Xiaomi 14ultra press conference, and suddenly I had a more thorough understanding of this issue.
In fact, color is not the key, the ultimate goal is just to tell a good "story". Therefore, how to use your "color" to tell your "image" story well is the key to the problem.
The Xiaomi 14 Ultra is a product that has obviously gained insight into the root of this problem - not only about Leica color, but also about humanistic image stories.
In order to do a good job of this color, the Xiaomi Mi 14ultra can be described as extremely hard-working
In terms of hard power, it is equipped with Leica All-Star Quad Camera, and with ISZ's extended focal length capability, it achieves full focal length coverage from 12mm-240mm. The main camera is the Sony LYLT-900 second-generation one-inch sensor, and the lens is a Leica SummLux mirror - the maximum aperture of the main camera reaches f 163。
In terms of soft power, it jointly established the Xiaomi Leica Optics Research Institute with Leica, vowing to be the highest standard of mobile image optics. What's more interesting this time is that it is also equipped with the world's first AI large-scale model computational photography platform——Xiaomi AISP, with a cumulative capacity of up to 60TOPS, bringing four independent engine modules that integrate optics, tone, color, and portrait. You know, many friends are just running on one of the tracks, and the Xiaomi 14ultra has been fully integrated!
Of course, these are not the key, what impresses the author the most is that Xiaomi invited Zhang Yimou to serve as the chief director of the image. It can be seen that Xiaomi wants to use the mobile phone Xiaomi 14ultra to tell the story of the current times.
However, the story is not so easy to tell. The first question to be solved is, in the current environment of competition, how to position yourself as a different color?
Zhang Yimou said: It's just a little better than life.
Attention, just "a little"! This little bit of grasping has become the key to the decisive victory of each color - it can't be so original that you are not satisfied, and you can't be too much that you don't even know your mother. As for the color performance of Xiaomi 14Ultra, through the comparison with Apple's iPhone 15 Pro Max and Android friends, you can see Xiaomi's grasp of this "little bit".
Once the color principles are determined, how do you tell a "story"? The direction of the efforts made by the Xiaomi 14 Ultra is "level".
The Xiaomi Mi 14 Ultra offers a new Master Shoot mode, which can go straight to the cinematic layering**. The resulting ability performance is not to say much,Just in this direction,I personally feel that Xiaomi has been able to change rapidly in terms of imaging in recent years,It is precisely because it can see more thoroughly than its friends"A little bit。