After experiencing the baptism of 2023, I have a very deep understanding of a truth.
As the electrification transformation of China's auto market intensifies, the share of joint venture automakers is being eroded at a rapid pace. In each subdivision, the old order is being overthrown, and the new king is in the process of ascending the throne one after another.
Take the A-class family car market as an example, in the past, it has always been the world of Nissan Sylphy, Volkswagen Lavida, Toyota Corolla, and Toyota Leiling, and their status is almost unshakable.
However, since BYD has relied on the joint efforts of the two technical routes of plug-in hybrid and pure electric, and has successively sacrificed the two-car strategy of Qin plus and destroyer 05, it has undoubtedly fought a very perfect battle.
The practice of "the same price of oil and electricity" has made the joint venture car companies complain again and again. They had to lower their once proud heads, and gradually began to fear this terrifying adversary.
At this moment, the Spring Festival holiday has just passed, just as everyone is still adjusting the state, BYD took the lead in entering the battle stage, and once again accurately threw out the new "king bomb", located in the A-class sedan car market to open a decisive battle.
Specifically, it launched the Glory version of the model for Qin plus and destroyer 05, and the official minimum guide price is only 7980,000 yuan. What is certain is that this is another "table-lifting" operation, leaving no way for the joint venture car companies to survive.
And if in 2023, BYD still insists on "the same price of oil and electricity", then in 2024, "electricity is lower than oil" exposes its ultimate ambition to try to completely change the dynasty.
There is no time to be quiet, only roll on roll. ”
In fact, this time the Qin plus Glory Edition and the destroyer 05 Glory Edition dare to price 7Behind the 980,000 yuan, on the one hand, it reflects that BYD has a strong enough scale effect and cost control.
On the other hand, it reflects that thanks to the mastery of core technology, strong vertical integration capabilities and a complete first-chain system, it has the absolute right to speak in the A-class car market.
Of course, it must be known that in 2023, as BYD's sales exceed the 3 million mark, it will successfully leave a very strong mark in China's history.
On the other hand, in 2024, how to run to a higher goal, or even hit the annual sales of 4 million, is the biggest challenge in front of it, and the A-class family car market has always been the main position that BYD must not lose.
The entry of the Qin plus Glory Edition and the Destroyer 05 Glory Edition also reflects that the protagonist of today's article is doing his best to stabilize and expand its basic disk.
It is precisely based on this background that I can't help but think of what Wang Chuanfu once said: "Now is the era of fast fish eating slow fish, not the era of big fish eating small fish, if car companies do not rush up in the next 3-5 years, there will be no chance." And in the next 3-5 years, the auto market as a whole or different subdivisions will continue to fight. ”
At present, BYD is undoubtedly using action to turn every word into a real reality.
In addition, I want to say that referring to the new rhythm of its "Champion Edition" in 2023, after the arrival of the Qin Plus Glory Edition and the Destroyer 05 Glory Edition, there is a high probability that other kingpin car series will follow.
Whether it is forced to accept it or sneer at it, BYD, which will be more "desperate" in 2024, will definitely continue to strengthen all participants in the Chinese auto market, especially the joint venture car companies that are used to living a comfortable life.
As for the most fundamental reason, it is still because the so-called "pattern war" has been fired, on one side is a tempting cake, on the other side is a cruel abyss, no one dares to take it lightly.
If BYD wants to be the king in the true sense, it must be ruthless, and ruthless, until the residual temperature of traditional fuel vehicles is exhausted.
In fact, relying on the Qin plus Glory Edition and the Destroyer 05 Glory Edition shouting the slogan "electricity is lower than oil", it is also setting an important tone for its 2024.
Writing this, the article is gradually coming to an end, and finally continues to move out of Wang Chuanfu's freshly baked speech, "The development of new energy vehicles will only run faster and faster, and will not leave us with the opportunity to stop, slow down, and take a breath." ”
In his view, China's new energy vehicle production and sales have ranked first in the world for 9 consecutive years, accounting for more than 60% of the world's total, forming a complete industrial chain with resilience and competitiveness, and is a representative industry for high-quality development.
Therefore, Wang Chuanfu firmly believes that "the electrification of vehicles will be further deepened, and it is expected that the monthly penetration rate of new energy vehicles may exceed 50% in 2024." ”
Obviously, this is an exciting number just to think about. Once successfully achieved, China's auto market will also enter a magnificent new era. If you want to wear the crown, you must bear its weight, and what BYD wants to do is to stand on the cusp of the wave as a "tide maker".