Sell tens of millions or hundreds of millions a year, but I always feel that there is no "way out". In the confusion and anxiety, the dealer gradually began to lose himself, and the business began to become passable, with no goal and no motivation.
Why did the dealer become like this?
Sales are hard to do, money is hard to make!
Speaking of tens of millions of sales, manufacturers look at the sales are also good. However, only dealers know exactly how these sales came about and how difficult the process was.
Moreover, this problem of difficult sales has plagued dealers for more than ten years. Ten years ago, when the rapid rise of e-commerce brought shock, it became difficult for dealers to sell. Online diversion began to affect offline business, and the impact was limited at first, and I felt that I could get through it with hard work. However, I didn't expect that the situation of online diversion is becoming more and more serious, and offline business is becoming more and more difficult.
As a result,When it was still tearing up with e-commerce, new retail began to rise, and began to want to cut off dealers, and various new models began to rise, directly disrupting the offline market。Dealers began to make sales more difficult, the era of non-promotion and non-sales ended, and began to enter the era of promotion but not sales.
When the limelight of new retail began to weaken a littleThe community ** began to be popular, grabbing business, fighting for territory, and competing at low prices, so that dealers and offline terminals were in a panic。What followed was a three-year special period, great uncertainty and market instability, so that dealers really realized that there is no most difficult, only more difficult.
In the past decade, it has become more and more difficult for dealers to operate, it has become more and more difficult to do sales, and it has become more and more difficult to make money. In addition, manufacturers continue to oppress in this process to increase sales tasks, so that dealers have to sacrifice part of their profits in order to complete the task. Under multiple pressures, dealers focus all their energy on one thing: survival.
Now dealers don't have much to think about other issues, and there is only one goal in mind, which is to survive.
It is difficult to get out of the goods, and it is difficult to collect the money!
The sales volume is not going up, and the cooperation degree of the terminal is naturally declining. The most direct problem faced by dealers is that the products cannot be released, and the inventory in the warehouse is full. In the past 2023, dealers have been dealing with inventory throughout the year.
Not only that, the terminal does not cooperate, and in order to quickly clear the inventory, the dealer has become the norm to sell on credit, and the account period is delayed again and again. It has become the norm for the original account period of dozens of days to drag on for several months. Many dealers revealed that the longest account period of the store has been delayed for more than half a year.
However, in order to keep stores, customers, and sales, there is only one thing dealers can do:Wait. Wait for the terminal to check out, wait for the business to get better, and wait for the inventory to be cleared ......
Before the Spring Festival, dealers also began to collect accounts on a large scale, but most of them had no results. I can only watch the accounts continue to roll more and more, but I don't have a penny in my hand. The normal operation of the store is already good news for the dealer, even if the payment cannot be recovered immediately, but there will always be a day when it will be recovered.
Unlucky dealers, the result is that the store owes hundreds of thousands, and finally goes out of business, and the supermarket owner directly runs away with the money. This situation has become more and more frequent, and even many bosses who really can't survive choose to run away in a premeditated way. Order in large quantities in advance, low price**, and disappear directly after obtaining funds.
Dilemma, no choice!
In the current market, dealers have been pushed into a corner and have few options. Many dealers in the new year, the goal is to survive. To live is to kill your peers, to live there is hope, and to live to break through.
However, it is also very difficult for dealers to survive. Upstream manufacturers are pressing more and more serious goods, the task goal is continuing to rise, still pursuing high growth every year, in the face of such manufacturers, dealers have little choice, can only choose to accept. If you want to achieve the manufacturer's goal, there is almost no good way to sacrifice profits and increase investment.
Even, even if you sacrifice profits, you can't complete the task, and in the end you can only dispose of the product at a low price to reduce your pressure and recover a certain loss. And this has caused the most chaotic product in the terminal market, the market has been disrupted, and the sales volume has been further affected.
In 2023, this kind of thing is not uncommon, and many dealers have suffered a big blow to their business because of this. In addition, the existence of mass merchandiser snack stores, discount stores, temporary stores and other models has questioned the quality of normal terminals, and the impact on sales will be greater and greater.
In this market competition, it is difficult for dealers to get out, but it is very difficult to fight back, and they can only watch their sales continue to decline. According to the data, in 2023, more than 60% of dealers will see a decline in sales.
In the face of the rapidly changing market, most dealers have no choice and no new "way out", so they can only passively accept and seek survival in the chaos.