February** Dynamic Incentive Program
The meaning of the Xiaomi logo
mi=mobile internet=mission impossibleXiaomi's official website interprets its trademark and logo as follows: the"mi" in our logo stands for“mobile internet”. it also has other meanings, including"mission impossible", because xiaomi faced many challenges that had seemed impossible to defy in our early days.Mobile Internet Mission ImpossibleMission Impossible is also the name of the American blockbuster "Mission Impossible", reflecting the spirit of challenge that knows it is impossible to do. 
Xiaomi slogan 1
always believe that something wonderful is about to happen.Always believe that something good is about to happen. This is the philosophy and slogan that Xiaomi has always adhered to. It is a demonstration of its optimism and positive and sunny mentality. 
Xiaomi slogan 2
***quality technology accessible to everyone.Let everyone in the world enjoy the beautiful life brought by technology.
Lei Jun's "tuyere" theory
standing at a wind tunnel/outlet/vent, even a pig can fly.Standing on the tuyere, pigs can also fly. This is the most famous sentence of Lei Jun, the founder of Xiaomi. It is known as the "tuyere theory". Another similar expression is: things get much easier if onejumps on the bandwagonof existing trends.Climb jump get on the bandwagon is a fixed phrase that means "to follow the bandwagon; Go with the flow". About Lei Jun's "tuyere" theory fengkou literally means an opening through which wind blows, likeanair port/vent/gapora wind tunnel/outlet. but xiaomi’s ceo, lei jun, g**e it a new meaning.lei coined the term by saying:“even a pig can fly if it stands at the fengkou, as long as the wind is strong.”lei used pigs as a metaphor for investors. just like pigs are able to fly at the wind tunnel, so as some investors can succeed if they can seize the good opportunities. since then, the term quickly became the most frequently used word by investors to describe a new trend or an area that has huge profit potential.lei jun explained his “fengkou” theory in a panel held by soho china in 2015 saying his theory only applies to people who h**e 10,000 or more hours of hard work: “if you don’t h**e basic skills, chasing after fengkou is really opportunism. no one can succeed without 10,000 hours of hard training.”