As a form of short and concise dramas, short dramas have emerged in recent years. This Spring Festival file, in all major social **, several short dramas are dominating the headlines, first of all, the popular short drama "Little Year Beast and Demon Hunter" created and participated by Pancake Fruit Boy and Summer Sister on Douyin sparked heated discussions. Later, "I Was a Stepmother in the 80s", although the production cost was not too high, the presentation was more textured, and countless audiences recharged, these two short dramas were very successful from the point of view of data.
February** Dynamic Incentive Program
Why was I a stepmother in the 80s so popular, one sentence sums up the essence: has good looks and strength, and has a cool ceiling, it is a typical female frequency Shuangwen, superimposed actors hit their faces, and actors hit many stars and actors in black and red marketing. The skit repeatedly uses the traditional skill of "slapping the face", which is light-hearted and humorous, and it is a cross-topic topic. It typically points out a content direction of micro-short dramas under the new public opinion situation.
The short drama "Little Year Beast and the Demon Hunter" is produced and performed by the original team of "Escape from the British Museum", which exploded on the Internet last year, with the customs and legends of the Spring Festival as the background, and launched a short film with the theme of the Spring Festival.
The rapid development of short dramas on major mainstream platforms has provided a broad stage for brand promotion, and more and more advertisers have promoted and marketed through short dramas. In the face of the gradual maturity of the short drama market, companies create short dramas related to brands to attract the attention of the audience, and what consumers want to see is a plot that integrates emotions and is closer to the emotions of the Internet, and short dramas respond faster and resonate more with brand narratives than traditional long dramas.
In the future, Jinghe Cultural and Creative will also be committed to the planning and undertaking of new topics, popular short topics, word-of-mouth marketing and offline activities, using the platform to cooperate with KOLs to improve the communication effect, and use the advantages of short drama marketing to improve brand value and market competitiveness.
After the work of adults, the "cultural physical strength" falls off a cliff. Emotional value has undoubtedly become something that young people are particularly concerned about, in the world of vertical screen short dramas, the main thing is a "daydream", dopamine or warm and resonant plots when watching crazy reversals and slapping revenge clips, compensating for our physical and mental exhaustion, and the short drama provides users with emotional value.