Kunpeng Project
*Legends in the jewellery industry: Discover the glorious history of the surname Zhou.
In China's ** jewelry industry, there is one surname that stands out in particular:"weeks"。Whether it's Chow Tai Fook, Chow Sang Sang, Chow Tai Sang or Saturday Fook, these brands are all related to:"weeks"Surnames are closely linked. So, why do these jewelry brands have surnames"weeks"This?
Let's take a look back at history. In the seventies and eighties of the last century, China's first-class jewelry market began to take off, and Chow Tai Fook, the founder of the Zhou jewelry company, played a vital role. Founded in 1929 by the founder surnamed Chow, Chow Tai Fook started out as a small brand with little name. However, in the subsequent developments, Chow Tai Fook gradually rose to prominence with its business acumen and unique business strategy.
As the market continues to grow, more and more entrepreneurs are starting to enter this industry. In order to stand out from the fierce competition, some merchants are looking for differentiation. Among them, some merchants with similar Chow Tai Fook brands are beginning to emerge. Not all of them are related to the Zhou family, but they all have adopted"weeks"As part of the brand image, the surname hopes to attract consumers with the help of Chow Tai Fook's reputation.
these"weeks"The emergence of trade size has brought trouble to consumers to a certain extent. Many consumers mistakenly believe that these brands are related to Chow Tai Fook, or that they are sub-brands or franchise brands of Chow Tai Fook. In fact, these brands are not related to the Zhou family.
Why these companies are adopting"weeks"What about the surname? On the one hand, it is because of Chow Tai Fook's popularity and influence in the market"weeks"The surname becomes a brand identity that has a certain appeal in the market. On the other hand, adoption"weeks"The surname also helps the business to establish an image in the market, making it easier for consumers to remember and identify the brand.
With the ever-changing market and increasing consumer demand, these"weeks"Brands are facing more and more challenges. On the one hand, the brand names are highly similar, which is easy to cause confusion among consumers and difficult to shape the brand image. On the other hand, due to the lack of core competitiveness and brand characteristics, the performance of these brands in the market is also difficult to last.
* Jewelry industry"Zhou"The legendary story not only reflects the importance of brand building, but also reflects the whimsical ideas and changes of market competition. For entrepreneurs, in order to stand out in the fierce market competition, they must not only pay attention to brand building, but also continue to innovate and improve their core competitiveness. Only in this way can we be invincible in the market.