Ai Fukuhara's first live broadcast brought less than 250,000 yuan, the results are not satisfactory.
Ai Fukuhara's live broadcast is cold: how do former table tennis stars transform?
Recently, Japanese table tennis star Ai Fukuhara opened her first live broadcast to bring goods, which was her rare public appearance after the divorce turmoil. However, the results of this live broadcast are not satisfactory, which can be described as "bleak". According to the data, Ai Fukuhara's live broadcast lasted for nearly 2 hours, displaying 24 products, including daily necessities such as red envelopes for the Year of the Dragon, paper towels, toothbrushes, mobile phone case decorations, and laundry pods. Despite the fact that the number of people reached 7420,000, with a peak number of 190,000, but the number of traded goods is only 2,375, and the total sales are less than 250,000 yuan.
Ai Fukuhara's live streaming results are obviously not satisfactory, which may have something to do with her recent negative press, or it may also have something to do with her choice of products and target audience. But in any case, the results of this live broadcast are enough to arouse her vigilance. Ai Fukuhara, as a former table tennis celebrity, has a wide fan base and popularity. However, after entering the Chinese market and trying to live stream, her performance does not seem to be satisfactory. It's also a reminder to athletes and celebrities who want to transform or try new fields need to think carefully about their positioning and audience needs, as well as the challenges and risks they may face along the way.
Ai Fukuhara's case is not unique. In recent years, more and more athletes and celebrities have begun to try to transform or expand their business territory. However, success is not an easy task. They need to face new competition and challenges, and at the same time, they need to reshape their brand image and positioning. In the process, they may encounter failures and setbacks, but that doesn't mean their efforts aren't worthwhile. On the contrary, these experiences can provide them with valuable lessons and help them better adapt to the changing market environment.
For Ai Fukuhara, her popularity and fan base are important strengths in her transformation. However, she needs to think hard about her positioning and audience needs. When choosing products for live streaming, she needs to consider whether her image and brand positioning are in line with these products. At the same time, she also needs to understand the needs and preferences of her target audience in order to better meet their expectations and requirements. In addition, she also needs to establish good interaction and communication with the audience in the live streaming to increase the audience's engagement and purchase intention.
In addition to positioning and audience needs, Ai Fukuhara also needs to consider her own performance in live streaming. As an athlete and celebrity, she needs to have some eloquence and presentation skills in order to better introduce merchandise and interact with the audience. At the same time, she also needs to have a certain sense of humor and affinity in order to better capture the audience's attention and build a good relationship. In order to improve her expressiveness, Ai Fukuhara can consider taking some training courses in eloquence and acting in order to better improve her performance.
In addition, Ai Fukuhara also needs to pay attention to her image and reputation on social **. As a public figure, her image and reputation are crucial to her commercial value. Therefore, she needs to take her words and deeds seriously on social ** and maintain a good image and reputation. At the same time, she also needs to maintain close interaction and communication with fans in order to better understand their needs and feedback, and adjust her strategy and performance in a timely manner.
In short, although Ai Fukuhara's performance in live streaming is not satisfactory, it does not mean that her transformation attempts are worthless. On the contrary, the experience can provide her with valuable lessons and help her better adapt to the changing market environment. In order to achieve better business value and performance, she needs to think carefully about her positioning and audience needs, improve her expressiveness and eloquence, and maintain a good image and reputation. At the same time, she also needs to continuously learn and explore new business opportunities and development directions, so as to better adapt to market changes and development trends.