Spring Festival is the most important traditional festival for Chinese and a day for family reunion. On Chinese New Year's Eve, a sumptuous Chinese New Year's Eve dinner is a must-have for every family. However, with the acceleration of the pace of life, people's consumption habits and dietary needs have also changed. More and more people choose to order Chinese New Year's Eve dinner outside, or buy pre-made dishes, saving the time and trouble of cooking. This year is the Year of the Dragon, and the market for Chinese New Year's Eve meals is even hotter, with major restaurants, fresh food platforms, and e-commerce platforms all launching a variety of Chinese New Year's Eve meals** and pre-made dishes, dazzling consumers. So, what are the characteristics and trends of this year's Chinese New Year's Eve dinner market?
For consumers who want to enjoy a high-end Chinese New Year's Eve meal outside, in-store catering is their first choice. This year, due to the control of the epidemic and the recovery of the economy, the number of in-store food and beverage bookings has increased significantly compared to last year. According to Cailian, the Chinese New Year's Eve dinner** at well-known restaurants such as the Peace Hotel in Beijing and the Moss Shengyuan in Shanghai have been sold out, and some other hotels and restaurants are also close to full. The Chinese New Year's Eve meal ** of these stores not only contains a variety of delicious dishes, but also some special services and activities, such as live performances, ** red envelopes, etc., so that consumers can feel the atmosphere and fun of the festival.
The Chinese New Year's Eve meal ** of the store catering is also expensive, generally ranging from hundreds to thousands of yuan, and even as high as tens of thousands of yuan. These ** Chinese New Year's Eve meals** reflect the consumption upgrading and quality pursuit of some consumers, and also illustrate the brand effect and market competitiveness of store catering.
For those consumers who want to eat Chinese New Year's Eve dinner at home, but don't want to spend too much time and energy, pre-made Chinese New Year's Eve rice is their best choice. Pre-made Chinese New Year's Eve rice refers to dishes that have been processed and packaged and can be eaten simply by heating or cooking. These pre-made Chinese New Year's Eve meals are not only convenient and fast, but also ensure food safety and hygiene, and meet the needs of consumers.
This year, the market for pre-made Chinese New Year's Eve meals is also very hot, and major fresh food platforms, e-commerce platforms, supermarkets, and catering stores have successively started selling pre-made dishes for the Spring Festival. These pre-made dishes Chinese New Year's Eve rice have a wide variety, including traditional fish, chicken, duck, meat, etc., as well as innovative seafood, vegetarian food, hot pot, etc., as well as some local dishes, such as Sichuan's spicy beef, Guangdong's cured meat, Jiangsu's sweet and sour pork ribs, etc., so that consumers have more choices. It is understood that the ** of pre-made Chinese New Year's Eve meals is also relatively close to the people, generally between tens and hundreds of yuan, suitable for different consumption levels.
The market for pre-made Chinese New Year's Eve rice has also attracted the participation of some listed companies, such as Shuanghui Development, Zhengbang Technology, Sanquan Foods, etc., all of which have launched their own pre-made Chinese New Year's Eve rice products, hoping to improve their performance and market share by taking advantage of the peak consumption season of the Spring Festival.
Judging from the situation of this year's Chinese New Year's Eve dinner market, we can find that there are some new changes in consumer needs and trends. On the one hand, consumers pay more attention to the quality and experience of Chinese New Year's Eve dinner, and are willing to pay higher ** for high-end store catering and enjoy better service and atmosphere. On the other hand, consumers also pay more attention to the convenience and safety of Chinese New Year's Eve rice, and tend to buy pre-made Chinese New Year's Eve rice, saving the trouble and risk of cooking. These changes reflect the consumption upgrading and personalized needs of consumers, and also provide new opportunities and challenges for the development of the Chinese New Year's Eve dinner market.
Chinese New Year's Eve dinner is the most important meal for Chinese and an important part of Chinese culture. With the change of the times, the form and content of the Chinese New Year's Eve meal are constantly changing, but the meaning and value of the Chinese New Year's Eve meal have always remained the same. Whether you order a Chinese New Year's Eve meal outside or eat a pre-made Chinese New Year's Eve meal at home, it is all about spending a warm and happy time with your family and feeling the warmth and happiness of home. I wish all readers a satisfying Chinese New Year's Eve dinner on the Chinese New Year's Eve of the Year of the Dragon and a wonderful New Year. Pre-made dishes into the Chinese New Year's Eve dinner