When e-commerce live streaming is in the limelight, do you think only products are on sale**? Then you're out! Now, even concerts have become a new battlefield for e-commerce anchors. No, Douyin's "100 million fans" little prince Xiao Yang Ge and Kuaishou's "nearly 100 million" boss Simba have invested heavily in Hefei and Hangzhou to hold star-studded concerts, which makes people call "this wave of operation 666"!
Let's talk about Brother Yang first. At the end of last year, he spent 30 million yuan and held a concert in Hefei that can be called a "feast". Pu Shu, Zhang Xinzhe, Huang Guanzhong ......Which of these names is not a well-known name in the world? Not to mention the joining of popular idols such as twins and Wang Sulong. It is reported that tickets for the concert are hard to find, but interestingly, these tickets are all given away for free! That's right, you heard it right, it's free!
Let's talk about Simba. This fast brother is obviously not to be outdone. His concert in Hangzhou is also luxurious. Wilber Pan, Tengger, Li Yugang ......The joining of these powerful singers has skyrocketed the quality of the whole concert. Moreover, Simba also invited the new generation of forces such as second-hand roses and Shan Yichun, which can be said to be suitable for all ages, elegant and vulgar. According to Simba, the cost of tickets for his concert is not low, each between 1500-2000 yuan. But like Brother Xiao Yang, he also chose to give it away for free.
Seeing this, have you begun to sigh at the "deep pockets" of e-commerce anchors? But don't worry, that's not all!
Some netizens calculated an account: Although the tickets for Xiao Yang and Simba's concert are free, the money they spent is not small. So, where does all this money come from? There is only one answer - that is, their huge fan base and strong ability to bring goods. In other words, these concerts are actually a "thanksgiving feedback" they have carefully prepared for their fans, and they are also an important means for them to show their strength and enhance their brand influence.
I have to say that these e-commerce anchors are really getting better and better at playing. Not only do they know how to market, but they also know how to capture the hearts and minds of their fans. This kind of operation not only makes fans feel real benefits and care, but also allows more people to see the infinite possibilities and huge potential of the e-commerce live broadcast industry.
But having said that, although the concerts of e-commerce anchors are very lively and lively, we also have to see some of the problems and hidden dangers. For example: how to ensure the quality of the concert? Is the appearance fee of the stars reasonable? Is the distribution of free tickets fair? These are all questions that we need to pay attention to and think about.
In short, the concert of e-commerce anchors is undoubtedly a bold attempt and innovation. It not only allows us to see the perfect combination of e-commerce and entertainment, but also makes us full of expectations and imagination for the development of the e-commerce live broadcast industry in the future. But at the same time, we also hope that these anchors can pay more attention to the quality and fairness of the concert, so that more people can enjoy the happiness and beauty brought by this "** feast".