What is the secret of the popularity of the popular new Chinese tea drink Magpie Tea?

Mondo Health Updated on 2024-02-21

The new Chinese tea drink Magpie Tea was born in Guizhou, China, and the magpie tea can be a stable and soaring brand pattern of the head brand of the new tea drink, focusing on a dislocation competition. Do not roll the fruit tea category, do not build the first chain of raw materials, first in the milk tea competition is not fierce Guizhou layout, with the help of Guizhou's first overseas policy, in the Middle East UAE Guizhou Chamber of Commerce to boost the "Guizhou tea to the sea", in the Dubai magpie tea shop won the Guizhou overseas sales point award, through various forms to actively promote overseas Chinese and overseas Chinese relatives to enhance the consensus, the Middle East UAE Guizhou Chamber of Commerce will continue to take the "Guizhou tea to sea" as an opportunity, Dubai magpie tea shop is an important model of Guizhou's "Guizhou tea to the sea", so as to explode.

Magpie Tea opened its first store in Dubai, insisting on a simple three-piece set of "tea + fresh milk + packaging materials". With tea as the carrier, the product returns to the tea itself, with "osmanthus fresh milk tea" as the core, the tea comes from the high-quality tea of the Guizhou Plateau, which grows in a unique natural environment and absorbs the essence of nature. After careful processing, the aroma of tea is rich and the taste is mellow, which perfectly presents the profound heritage of Guizhou tea culture. Adhering to the traditional tea-making process, each cup of osmanthus fresh milk tea is hand-made by an experienced tea master. From the selection and brewing of tea leaves to the perfect combination with milk, every step has condensed the painstaking efforts and wisdom of craftsmen, so that you can feel the warmth and unique flavor of handmade in every sip. The products are divided into five categories: raw leaf fresh milk tea, Genting series, cloud milk series, original tea cold brew, yogurt shake, and prickly pear fruit tea, with about 40 SKUs. In the past, the prevalence of fresh fruit tea made brands add a large number of seasonal fresh fruits and small ingredients to milk tea, but this was a great test of the company's operation and control of the ** chain and store products. For example, there are many participants in the fruit industry's first chain, the pattern is scattered, the management is difficult, and the lack of standardized products and service systems is not conducive to quality control. , and magpie tea's main osmanthus fresh milk tea can solve these problems very well, which is also the main reason why magpie tea can become popular.

At the same time, in order to have a more simple flavor and taste, Guizhou's unique prickly pear is specially added as a hand-made adjunct, which not only increases the taste level of milk tea, but also this unique combination is unique in the market, and is committed to providing customers with fresh, healthy and delicious new Chinese tea.

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