Text |An Qing.
Edit |9527 Meow Goo-kun.
Although there are no industrial blockbusters in this year's Spring Festival, they are still very lively.
Zhang Yimou, who has been playing steadily, brought the new movie "Article 20" to meet the audience, and the main creative lineup alone is enough to attract attention.
Now Shen Teng, the only box office big in the comedy industry, took "Flying Life 2" to meet the audience on the first day of the Lunar New Year.
Not to mention that the movie IP is there, Shen Teng's name alone can attract the audience into the cinema.
As for Andy Lau's "Mr. Red Carpet", "Let's Shake the Sun Together" starring Peng Yuchang and Li Gengxi also attracted the attention of many fans in the initial publicity.
However, judging from the box office performance, "Hot and Hot", which is also full of potential, seems to be a bit sluggish.
In particular, the attendance rate is completely at the bottom level, and this data trend shows that the number of screenings in theaters overestimates the market appeal of the film.
If it continues, the number of screenings of "Hot and Hot" will only gradually decrease. And the reasons for this market situation are also obvious.
The figure has become a gimmick, and fans continue to wait and see
Jia Ling's "Hot and Hot" is her key work after "Hello, Li Huanying", and the success of "Hello, Li Huanying" is the accident of a blind cat meeting a dead mouse.
It is also the starting point of Jia Ling's successful transformation, and it all depends on the market feedback after the launch of "Hot and Hot".
But from the current point of view, the biggest gimmick of "Hot and Hot" is the successful effect of Jia Ling**.
In order to leave a sense of surprise, Jia Ling deliberately lowered her sense of presence this year.
was absent from "Youth Travel" and "Ace vs. Ace", resigned from the Spring Festival Gala sketches, and even did not participate in various publicity activities of the movie.
Jia Ling lost 100 pounds, but there was no Jia Ling's **success** on the whole network.
Now, the movie is about to be launched, and "Hot and Hot" has released the latest trailer clip.
The clip features a woman wearing boxing gloves, but judging by her size and the curvature of her face.
This is not Zhang Xiaofei, but more like Jia Ling who has lost weight.
The key is that this silhouette has obvious traces of exercise, not only is the body smaller, but the side face also has a clearer sense of bones.
Compared with the female stars of domestic entertainment who take the skinny route, Jia Ling is indeed not up to it.
But her strong arms, perfect hips and breasts instead accentuate the slender ant waist.
Jia Ling in this state is not only very thin, but also has an enviable sense of strength.
So as soon as this clip appeared, it stole the spotlight and set off a heated discussion on the Internet.
Of course, the audience is curious about what Jia Ling, who lost 100 pounds, has become.
However, the filmmaker deliberately hid the rhythm of publicity and distribution, which also led away the audience's expectations for the plot content and lineup configuration.
Moreover, Jia Ling was not fat before, and Jia Ling, who was not in the beauty track, is unlikely to be eye-catching in her image.
Besides, if a movie only uses the heroine's figure as a gimmick.
It is understandable that the audience is worried about the quality of the film's plot.
In addition, Jia Ling is always a rookie director, whether she is an actor or behind the scenes.
None of them are as reliable as the configurations of other movies.
Therefore, the success or failure of "Hot and Hot" lies in the first broadcast reviews after its release, and if the reviews are stable, the box office of the movie will also be stable.
The trailer clip is controversial, can Jia Ling turn the tables against the wind this time?
"Hot and Hot" failed to win a higher attendance rate with the advantage of scheduling.
In fact, it is also related to the content of the movie itself.
The movie is adapted from the Japanese movie "100 Yuan Love", and the original content is actually a decadent ** style.
The idle heroine has a crush on a rough boxer, and in order to get close to him, she begins to change her life without fighting spirit.
In the Japanese version of the movie, the salted fish is always a salted fish, and the hard work is not rewarded.
But this more realistic ending comforted the audience, but the movie "Hot and Hot" was not.
The movie name of "Hot and Hot" has an inexplicable positive energy, and the style of this movie is more inspirational than decadent.
Especially after the movie was ruthlessly aimed at Jia Ling's successful highlights.
I'm even more curious if the focus of this movie has deviated from the track of the original.
In addition, some clips that have been released from the movie also make people feel strongly uncomfortable.
Although the male protagonist in "100 Yuan Love" has also encountered some low points in his life.
But people are handsome, and actor Hirofumi Arai has a sense of immediacy about the literature of a rough man's rental house.
Even if the audience can't get his looks, his muscles are real.
But in the movie "Hot and Hot", Jia Ling found Lei Jiayin, who was so popular that she couldn't help but shape this role.
The audience saw that the heroine's crush was Lei Jiayin, and the withering was more complete.
In the case of the male protagonist and the female protagonist, Jia Ling in the movie is still amplifying the anxiety of the fat girl.
The way she created her crush was to follow the male protagonist and watch carefully, not daring to raise her head.
The eyes are lewd, what you know is not a crush, and what you don't know really thinks you want to steal.
The heroine in the original movie is decadent and has no hope of life.
But it's not **, it's not blind inferiority, such a role is a problem with the core, and she can even be the decadent Liu Yifei.
But she can't be a superficial person because of her inferiority complex.
Besides, you've found a common man to play the male lead, and you're still deliberately creating the anxiety of a fat girl.
In the end, the gimmick of the movie was a success again, which completely deviated from the original intention of "100 Yuan Love".
Audiences who really have body anxiety will exacerbate their inferiority complex because of the movie.
And viewers who have no problem with their body will also begin to examine their appearance.
Obviously, the original version is a movie that cheers up all ordinary ordinary people.
Now it looks like a weight loss promotional video, and the final reward for weight loss is still Lei Jiayin.
It's no wonder that many viewers start to worry about the quality of the movie before they even watch it.
But then again, Jia Ling is really good at making movies.
Losing 100 pounds is not something that everyone can do, her love for movies and her sincerity in acting are all admirable under her perseverance.
But I would like to say that according to the story that the original film wanted to convey, the obvious body change was completely unnecessary.
The original heroine only lost more than 10 pounds before and after, and what really moved the audience was that she didn't get any results.
But she has changed from a hopeless middle-aged woman with a cigarette in her mouth to an ordinary person with resolute eyes and motivation.
But Jia Ling can lose 100 pounds before and after, and she is no longer an ordinary person.
This kind of person can become a well-known blogger even if he shares his ** experience on the Internet.
So compared to **, the core of the plot of "Hot and Hot" is the key.
Without the core of the original, the movie itself is just an ordinary inspirational movie.
Finally, what do you think of the news of Jia Ling**'s success?
Are you looking forward to her performance in the movie?
Join the discussion in the comments section.