On the evening of February 5, Zhihu's "2024 Answer Adventure Night" with the theme of "Seeing Each Other and Illuminating the Distance" was broadcast on Zhihu. "2024 Answer Adventure Night" is exclusively titled and broadcast by JD.com, which is also delivered during the Spring Festival, and is jointly sponsored and supported by OPPO, presenting the real life of each new employee in the form of a language small theater reality show, presenting a youth festival that breaks through content barriers and crosses age and generation.
Think about what the new workers think, and solve the worries of the new workers. "2024 Answer Adventure Night" will be jointly broadcast by Zhihu and Henan Satellite TV, and the Taiwan network will link Zhihu elements to spread and expand the capacity across the network through the TV station. Zhihu hopes to let the majority of users see each other in the discussion, so that each question of people can be treated gently.
After the party was broadcast, many viewers were deeply moved by the show's sense of power and vivid and realistic pictures. Some netizens said, "The answer in the show may not be your answer, but your answer must be hidden in these thoughts."
Eight microscopic slices to interpret the real life of new professionals
As the first language small theater reality show, the party took "Answer Adventure Island" as the background, focusing on eight real-life issues that have been hotly discussed in Zhihu in the past year, and many guests from different fields such as **people, illustrators, artists, journalists, writers, game designers, and freelance writers triggered interesting and in-depth discussions through dialogue.
At the same time, the party also provided a stage, by singers Zhang Hanyun, Zhang Yuan, Su Yunying, the landlord's cat, actors Shi Ce, Yan Peilun, Wang Tianfang and other performance guests, in the form of songs, interactive skits and other forms of interpretation and answer the questions of the corresponding section, connecting the discussion topics of each chapter, broadening the cognition of the answers from the performance, and presenting a diversified life sample for the audience.
The host, Chen Ming, incarnated as the "owner of Qiyu Island", received different guests who came here with questions and participated in the discussion of questions.
In the discussion session of "Not Disappointing Parents", ** Su Yuyang's confusion was "Why is it difficult for me and my father to talk more than three sentences normally?" ”。After the discussion, the sketch "Truth Translator" performed by Wang Tianfang and others interpreted the dilemma of the relationship between parents and children in the form of comedy.
Similarly, much of the confusion as a parent focuses on education. The question raised by reporter Mai in the "Chicken Baby 2024" link is "Is the chicken baby still useful if the society develops so fast?" Subsequently, singer Zhang Yuan sang the parents' initial expectations for their children with a song "Lifetime", "May you be brave, may you be safe, may you have no suffering, and live simply."
In Zhihu, there are about 5 billion views on topics related to "memories", and there are always some memory fragments that will stay in the long river of memories. Freelance writer Luo Huai is a nostalgic person with a different kind of nostalgia for the past, and in the discussion of "I am frozen by time", the guests focused on "What should I do if I am still immersed in memories, but everyone else doesn't care anymore?" "Let's talk. In the stage session after the discussion, Zhang Hanyun sang a song "You at the Same Table", an old song released in 1994, which instantly pulled everyone back to the past.
Finally, the sketch "Another New Year" starring Yan Peilun and others is a New Year program co-created by Zhihu and Henan Satellite TV.
Taiwan network linkage to release the business value of new employees
For brands, compared with traditional evening parties, the uniqueness of "Answer Adventure Night" is not only reflected in the richness of the respondents on Zhihu and the information value of professional discussions, but also empowers brands to release the value of content marketing and bring users a real sense of identity with the brand.
After the party was broadcast, many viewers found their own shadow in the show and found emotional resonance. Some netizens commented: "The answer in the show may not be your answer, but your answer must be hidden in these thoughts." In the rich pyrotechnic atmosphere, the evening program reflected the rich inner appearance of contemporary new professionals from multiple angles.
The "Answer Adventure Night" party has been successfully held to the fourth session, which is adapted from a question and answer program to form a party, touching people's spiritual world with a more relaxed attitude, Zhihu has successfully shaped the unique brand of "Answer Adventure Night", and its IP value has been further released.
Through a wealth of program creativity, the party realizes the mutual connection and integration of multiple cultures. The theme in "2024 Answer Adventure Night" is combined with Zhihu's data refinement for a year, and several major topics in the program continue to extend in Zhihu after the party is broadcast, such as "What should I do if I know it's not good to stay up late but can't quit?" "Will AI replace creative work? "Is it necessary to 'set up people' in the workplace? ”…Through the "2024 Answer Adventure Night", Zhihu will visually present the professional discussion content of the current new professionals towards life and the world, and feed back the community content ecology.
Zhihu is a professional, diverse, and authentic content community, where people from different fields ask questions and find answers. "2024 Answer Adventure Night" provides the audience with a more immersive ** experience, presenting a diversified life sample of new professionals. From staying up late in life, to emotional sustenance and family relationships in growth, to personality building in the workplace, the impact of AI technology on people, and the ...... of handling intimate relationshipsThrough the "2024 Answer Adventure Island", Zhihu allows people to see each other in the discussion, so that every question is treated gently.