You've heard of "Bidennomics", but you've heard of it"Swift Economics".(swiftenomics).
While Australia prepares for the Eera tour of acclaimed American singer Taylor Swift, Melbourne and Sydney are also preparing for the economic benefits of "Swift Economics".
According to Bloomberg, the global tour earns around US$13 million (A$19 million) per night in the US and generates significant economic activity for the communities involved. Meanwhile, the Washington Post estimates that by the end of her Time tour, she may have contributed US$5.7 billion (A$8.3 billion) to the US economy.
Venues NSW chief executive Kerrie Mather told the Australian Broadcasting Corporation (ABC) National Broadcasting Network's Breakfast: "We actually think that the total consumption will reach 1Around $3.6 billion, 1$35.8 billion.
This will make a very important contribution to the NSW economy. ”
The tour was the first of its kind in AustraliaIt will kick off in Melbourne on February 16。Her concert at the Melbourne Cricket Ground will be the biggest concert of her career, with her three consecutive three-day concertsTickets are sold out
Taylor Swift will also be inAccor Stadium in Sydney(Accor Stadium) alsoThere will be four consecutive ** meetingsIt will be an unprecedented event for Sydney. Expected Sydney80,000 people attend each nightThe total number of people will be around 300,000 in a few days
Frontier Touring, the organiser of the Australian tour, expects the four concerts in Sydney to attract 60,000 interstate visitors and 6,000 international visitors.
Ms. Mather said this would bring in hotel or Airbnb revenue, and bars and restaurants would also benefit from it.
Forbes magazine announced last year that the 12-time Grammy winner has beenJoin the Billionaires ClubBut what makes Swift different is that her fortune is entirely **in her** catalogs and tours, rather than peripheral side hustles like beauty lines.
Times magazine also named Taylor SwiftPerson of the Year 2023（person of the year）。