On January 9, local time in the United States, the CES2024 exhibition in the United States, as the vane of the global consumer electronics industry, officially opened. As the most popular innovation track today,The "car content" of CES2024 has also reached an all-time high.
It is reported that among the more than 1,000+ startups and 3,500+ exhibitors, 712 leading companies in the automotive and mobility technology fields brought disruptive product ideas. Among them,The world's second largest color TV giant,China's enterprise Hisense"Actually"Also on the list?
Why did this color TV giant become a "car" enterprise this time? This also starts with Hisense's strong innovation ability!
From home to car,Hisense laser display"Full outbreak"。
At the CES2024 exhibition site, Hisense's automotive laser holographic AR-HUD and laser panoramic projection solutions fully debuted, fully demonstrating the application potential of laser display in the vehicle space.
It is reported,Hisense laser holographic HUD display system,Highly integrated design,The volume is reduced by 80% compared with the traditional secondary optical scheme,The luminous efficiency is 2 times that of the traditional LED,With smaller volume、Larger display area、Clearer image quality、Higher energy efficiency becomes the best choice for on-board display,It has a global leading advantage in the on-board embedded assisted intelligent driving market。 The product won the CES2024 Innovation Award.
at the same time,Hisense laser panoramic projection display system is 48% higher than LED display color expression,It is also in a small space in the vehicle,Providing"Big vision"The leading technology choice。 With the help of on-board optical technology, the scheme realizes the panoramic projection of the side window and the rear window glass, and the car becomes a giant image screen, and the car becomes an immersive theater for driving.
It is not only the on-board display,Hisense laser display in the home market also shows a series of "first, first" leading products:For example,Hisense100Inch curly screen laser TV is unveiled,As the industry's first Fresnel curl hidden TV,Solve the problem of large-screen TV at home"Too much space",Achieve high-precision lifting or hiding of the screen with one click,Not only is there a sense of viewing ceremony,And the host and the screen are modularly separated,Can be freely combined and moved,Realize the living room The bedroom can be turned into a theater anytime and anywhere。
Another example,Hisense**88Inch laser TV,In"Break through the limit again in lightness。 As the smallest host in the industry4KThe laser TV,The host is smaller than the first generation75%,14The size of a notebook can support88Inch large screen immersive giant screen brightness and picture quality projection needs。
Especially in the laser engine,Hisense pioneered inCES2024The world's first dynamic light-controlled laser TV。 As the first in the industry,Equipped with HisenseLPU digital laser engine and dimming module,It has achieved a new breakthrough in peak brightness and dynamic contrast。 The dynamic partition laser engine technology further combines the high brightness, high contrast, and high color gamut characteristics of laser display with HDR ultra-dynamic content to bring a more extreme imaging experience. Dynamic partitioning is expected to become one of the supporting technologies and key innovation directions of the next generation of high-performance laser display engines.
And so on and so forth:As the pioneer and leader of global laser display, Hisense's performance at CES2024 is not only full of sincerity, but also to create a "different" future! "Too many firsts、Too many firsts",Dazzling"Completely different laser display",It fully demonstrates the strength of Hisense's laser display technology innovation,It is also interpretedThe real characteristics of "laser display": that is, the innovation of display technology from plane to space - the form and performance of laser display are entering a period of full explosion.
Industry insiders pointed out that laser display not only has the advantages of color, large screen, and health and eye protection, but also is very different from traditional flat-panel TV and CRT TV in terms of core technology form. NamelyTraditional display is "one screen, one surface", while laser display is a "spatial" technology. It is the latter that allows it to "present the same wonderful subversive experience in a completely different form" in the automotive HUD, automotive large screen, various home displays, and various engineering display markets.
16 years of laser exploration,Let Hisense become a pioneer in laser display,Achieve technology leadership、Product leadership、Market leadership on a global scale。 It used to be the world's first 4K laser TV, the world's first panchromatic laser TV, the world's first 8K laser TV, the world's first curly screen laser TV, and the world's first foldable laser TV ......andMore first-time and first-time products at CES2024 are "rolling in", which represents the heritage and huge opportunity of laser display to change the future "vision".
According to Omdia statistics,20231-3 quarter,Hisense laser TV global shipment share is46.5%, ranking first in the world and continuing to lead. For the whole year of 2023, the sales volume of laser TVs in the Americas (USA) increased by 13% year-on-year; Europe grew by 89% year-on-year. According to Aowei cloud network monitoring data,20231-11month,Hisense laser TV entered the monthly product best-selling listTOP20,It is also in the choice of 100-inch and above size TVs。
Strengthen mini LED,Hisense TV takes more innovative crowns
At the CES2024 exhibition site, the Hisense 110UX is one of the largest flat-screen TVs. The product adopts Hisense's self-developed ULED X scene image quality technology platform, has "four" breakthrough innovation technologies, and won the CES2024 Innovation Award.
As the strongest mini LED TV in history, 110UX not only achieves a super large size of 110 inches, but also has the most backlight partitions in the industry, and is the world's first 40,000+ partition mini LED TV; It has the strongest image quality in the industry, and realizes the color gamut of LCD display from 80% BT2020 to 90% btBreakthrough in 2020; It has the highest brightness in the industry, and the peak brightness of 10,000nits makes its HDR reduction ability unprecedented; It has the industry's lowest screen surface and low reflection characteristics, achieving the industry's lowest 12% reflectivity (industry average is 5%) for higher contrast and depth-of-field effects.
If 110UX represents the pinnacle of the strongest mini LED, then as the blockbuster product of the current large-size TV kingpin size line75Inch UX, which can better meet the purchase needs of more consumers. This product is currently the thinnest 4K mini LED TV in the industry, 14mm ultra-thin wall, perfectly integrated into the home - not only the ultimate picture quality of UX, but also the update and transcendence of home aesthetics, so that mini LED technology "icing on the cake".
The ultimate performance of HisenseMini LEDTV is the concentrated embodiment of Hisense's core innovation:The world's color TV looks at mini LED,Mini LED looks at China Hisense。 However,Hisense TV"Wonderful"Not only mini LEDThe continuous innovation in display technology,It also includes"Core"Strong strength of independence。
It is reported,Hisense series of high-end color TV products all use"Xinxin"Image quality processing chip。 Whether the image quality is good or not, the image quality chip is the key. Having an independent image quality chip is the core of a world-class color TV brand. At present, among the global TV brands, the only brands with picture quality chips are Samsung, Sony, LG and Hisense - Hisense is also the only TV company in China with its own high-end picture quality chip, and 5 won the "China Chip" award.
In the past 7 years, Hisense has released 5 image quality chips; In particular, the 5th generation image quality chip launched in 2022 is the first 8K AI image quality chip in China. Breaking through the core bottleneck of independent chips and breaking the bottleneck of the stuck neck is very different from the way some companies use capital cooperation to customize one or two chips with chip manufacturers to catch the eye: only independent technology can truly grasp the essence of image quality optimization, algorithm adjustment, and AI upgrading, and realize product differentiation and transcendence. At present,Hisense's fifth-generation image quality chips have achieved mass production,And applied to Hisense TV、Professional display、Medical display industry,Become the "core moat" of the global competitiveness of Hisense display products。
Only by mastering the core technology can we truly become strong. This has been highlighted in the market performance of Hisense TV。 Ovirivo (**c)The latest global TV brand shipment data shows,As of 2023year11month,Hisense TV with 13.07% of the shipment share ranked second in the world. In particular,In 2023In the context of the decline in global demand for color TVs,The market share difference between Hisense's products and the first place,Compared with 2022, it has decreased significantly2.67 percentage points, highlighting Hisense's "continuous upward" strength and market recognition.
More importantly,Hisense TV's global status is not just the rise of "volume"。 According to statistics,20231month-11month,In overseas markets,The sales volume of Hisense TVs above 500 US dollars increased year-on-year69.4%, and the share of sales volume increased by 7 year-on-year1 percentage point. Especially in the United States and European markets,Hisense TVs500The sales of products above $ have increased significantly。 According to statistics,Hisense TV sales share in the U.S. market jumped to third,Up two places year-on-year,In Canada、Mexico market share ranked second,In the South African market32.8% is the top priority. in addition,Hisense laser TV,Retail in the United States**It is more into2000 US dollars to5000US dollars high-end**band,It has created a new ceiling for China's TV brands and products "high-end flagship" to go to sea.
Innovation creates the future,Hisense"Vision"It is the global world
On the stage of CES2024, the greatest value is to "compare with the world and communicate with the world". Industry insiders believe that Hisense TV is the first from China.
First, go to the first place in the world.
Second, continuous upgrading is the inevitable result of China's innovation and Chinese-style high-quality development.
In this regard, the official also gave high praise. For example, the Consumer Technology Association (CTA) of the United States awarded the "CES 2024 Innovation Award" to Hisense Laser Holographic HUD and Hisense 110UX TV in recognition of Hisense's innovation in new display technology and redefining the picture quality standard of high-end LCD TVs.
"The strongest、High-end"These labels Hisense deserves。 However,Hisense cares more about"Creating the future"。 Li Wei, President of Hisense Video, once said,"Hisense Video focuses on home、Commercial、Vehicle3Major scenes,Anchoring laser display、LCD、LED、ARVR、Cloud services and chips6Major industries,Through continuous technological upgrading,Provide first-class multi-scene system display solutions for global users。 "It is reported,Only in the field of 100Inch and above large screens,Hisense2023Provide users with more than a dozen innovative product options。 Whether it is laser display or mini LEDThe field,Hisense is taking strong initiative、The most prefix technology as the foundation,Provide global users with future solutions for full-scene display。