February** Dynamic Incentive Program
As the strongest sound variety of Mango Channel after "I Am a Singer", "The Sound of Life 3", which has produced a brand effect, finally ended a few days ago.
In addition to the first two episodes of the program, which focus on the popularization of science about the century-old history of Chinese pop, the last ten episodes of the program are basically presented in front of the audience in the form of a combination of reality shows and stage shows.
In the last episode of the program, in addition to the final battle of the men's and women's teams, the program team also presented a number of awards as the "summary speech" of the whole season and the strong recognition of the resident guests.
There are a total of nine awards, namely Weibo Netizen's Favorite Cooperation Golden Melody, Innovation Breakthrough Award, Friendship Star Award, Quality Stage Award, Outstanding Contribution Award, Potential Newcomer Award, Music Source Star Award, Ingenuity ** Person Award, and Golden Melody Star Award.
For a music variety program like "The Sound of Life: Family Years", which is weak competition and strong performance, the starting point for setting up awards seems to be more the "icing on the cake" of the program.
On the whole, these nine awards, due to the results of everyone having awards, have increased the atmosphere of the program of "focusing on participation", lowered the gold content of the award design, made some awards become chicken-like existence, and added a feeling of "worrying about giving new words".
Awards can be divided into three main categories.
Weibo netizens' favorite cooperative golden songs were awarded to "Peach Blossom Nuo", "Hu Guangsheng" and "Listen". Although Wang Sulong, Zhou Shen, Chen Chusheng, Wang Xinling, etc. have contributed many out-of-the-circle songs in "The Sound of Life, Family Years", etc., these three songs can be regarded as masterpieces, because they were selected by netizens, therefore, they can also best represent the "voice of the masses", and the gold content is quite high.
The Innovation Breakthrough Award was won by Zhou Shen and Huang Qishan respectively, and they deserved their real name, both of them vigorously showed their possibilities outside their comfort zones, such as Zhou Shen's reborn performance in "Flammable and Easy", Huang Qishan's 50+ age challenged herself with singing and dancing on the stage.
The Potential Newcomer Award, the Music Star Award, and the Golden Melody Star Award were awarded to Song Yaxuan, Wang Sulong, and Sun Nan respectively, and the awarding of these three awards is also relatively objective.
The Friendship Star Award, which can be seen from the name of the award, has a "sponsorship" meaning, and the setting of this award obviously has nothing to do with the song, stage and singer's expressiveness, which seems to be so unfair to the award-winning Gu Juji and Wang Xinling.
Here, it is not to deny the award-winning Chen Chusheng, Yu Kewei, Hu Yanbin, Tan Weiwei, Han Hong, but if other guests win these awards, it is not embarrassing.
The outstanding performance of the singers of "The Sound of Life: Family Years" makes these three awards ambiguous.