On the scorching hot weekend, Youku shocked the row in November

Mondo Technology Updated on 2024-02-16

The cold snap of early winter hits, and Youku ignites a "cool hot weekend" for you. There are super new dramas, exclusive variety shows, popular movie premieres, and member-only perks to feast your eyes on.

Youku is in full swing this weekend! This! The 6th season of "Street Dance" continues to be updated, and the new captain lineup composed of Wu Jianhao, Park Jae-beom, and Ding Chengxin breaks the dimensional wall of the stage and builds an international exchange platform, allowing dancers and dancers from all over the world to cross language and other restrictions, meet friends with dance, and compete with dance.

In addition, there are also exclusive benefits for members, buy a card and get a boutique tidbits package, so that you can watch more exciting battles, don't miss it!

"Mars Intelligence Agency" re-aired again after three years, and the classic lineup that the audience was waiting for all returned, including Xue Zhiqian, Yang Di, Qi Wei, Zhao Lusi, Liu Wei, Guo Xuefu, etc., which made the audience full of praise!

The fifth season of "Let's Be in Love", which lasted for more than two months, unlocked the finale ahead of schedule this weekend, allowing viewers who don't like brain games to spend a sweet holiday in this time-honored love show.

This weekend, the popularity of Youku Pictures soared, and the premieres of popular movies exploded the audience. Activities such as the premiere of "Breaking the Sky and Awakening" and the live broadcast of the premiere of "Star Wish" will make you addicted to movies at one time.

In addition, the Hong Kong-flavored police and bandit theme "Hard to Escape" has also been launched, starring Zhang Jicong, Zheng Haonan, Lin Xue, etc., so that you can feel the atmosphere of the cinema at home.

The content quality of Youku's online cinema continues to upgrade, satisfying the pursuit of movie quality by many male users, so that you no longer have to worry about running out of good movies to watch.

Exclusive to Youku members, "News Queen" will be broadcast exclusively on the weekend, and there will be exclusive benefits for you to enjoy. Old and new content go hand in hand, and the hot weekend is not to be missed!

On the day of the 12th anniversary of "The Legend of Zhen Huan", Youku launched a three-day free movie viewing activity, presenting a rich movie viewing gift to the audience.

The popularity of the new drama and the continued charm of the classic IP make this weekend even more shining.

In order to bring more benefits to members, Youku has also launched the "Super Cool Member Day" page while carnivaling content. On this page, members can not only enjoy a wealth of quality life benefits, such as winning Hainan Airlines business class upgrade cards for free, Atour Hotel membership upgrade cards, Taobao tickets and movie tickets buy one get one free coupons and 5 yuan discount coupons, etc., but also participate in the first Beijing Michelin Food Festival Market with Youku SVIP membership status to win overlord meal coupons.

Let's carnival together and enjoy the cool benefits brought by Youku!

At the special exhibition of Zhen Huan's cultural inheritance experience exclusive to Youku SVIP members, you can receive free tickets and get exquisite souvenirs such as Zhen Huan's small portrait incense tablets, customized commemorative ticket stubs and "Zhen Scholar" exclusive "conspicuous bag".

In addition, member users can also get the Zhen Scholar customized digital badge and exclusive barrage special effects jointly created by Youku members and Squid, and enjoy a unique identity authentication and a distinguished experience of chasing dramas.

In the planning of "Cool Hot Weekend", Youku showed unique creativity. From ace IP to cutting-edge thinking, Youku has carried out in-depth excavation in the three fields of film, television, and comprehensive, allowing the audience to enjoy a diversified audio-visual feast.

In this process, Youku not only pays attention to the inheritance of classic IPs, but also dares to innovate and make bold attempts, providing rich entertainment options for audiences of all ages.

This layout not only meets the preferences of young people, but also meets the needs of mature groups, so that the audience can find the entertainment content they are interested in no matter what age they are in, and enjoy the undifferentiated weekend happiness.

Youku's series of measures is not only to pursue the pleasure of the first experience, but also to be a ** platform's response to the diverse demands of the audience. Say goodbye to a single architecture, Youku starts from the diversification and quality of content to provide users with a full range of entertainment experience.

This diversified layout not only reflects Youku's keen insight into the needs of the audience, but also demonstrates its unremitting pursuit of providing high-quality content. Whether it is the inheritance of classic IP or the attempt of cutting-edge thinking, it reflects Youku's great importance to content innovation.

In general, Youku's "Cool Hot Weekend" planning reflects its unique thinking on content innovation and meeting the needs of audiences. Through a variety of high-quality content, Youku has created an undifferentiated entertainment paradise for the audience, and also allowed the audience to find their own exclusive happiness on the weekend.

Youku breaks the traditional arrangement model and launches selected content collectively in the form of packaging. This weekend, Youku will catch all the ace IPs and blockbuster new works, bringing users an online carnival.

Youku is well versed in the user's habits, and no longer makes users wait, but runs directly to the goal, so that users can feel full of emotional value in the process. This is extremely rare in the industry.

Youku not only broke the dimensional wall of film and television comprehensive works, but also broke the dimensional wall with users, making this weekend no longer just a concept, but a new life trend experience.

This is not only an exploration of original content, but also an exploration of a new industry model.

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