In the summer of that year, a drink called "Big Kiln" suddenly became popular all over the country. Originating from Inner Mongolia, the drink has attracted a large number of consumers with its extremely accessible profile** and has quickly gained a foothold in street food stalls across the country. You may be surprised that this seemingly ordinary drink has silently earned profits for more than a year and has become the most popular beverage tycoon. So, how exactly does it do it? Let's explore this magical drink called "Big Kiln"!
Wang Qingdong, the founder of "Big Kiln", is a person full of entrepreneurial passion. He only had a dilapidated wheeled cart and rode it on the street every day to peddle drinks. Despite the hardships of life, he always insisted on chasing his dreams. At that time, the society was not wealthy, and Wang Qingdong could only rely on low-cost soda to attract customers. His soda brand is named "Dayao", after a site near Hohhot, hoping to increase its popularity. Wang Qingdong persevered in sales and slowly accumulated a batch of old customers. In order to thank them for their support, Wang Qingdong never hesitated to give preferential treatment. This has helped him gain word of mouth and cooperate with more and more stores. Years later, Wang Qingdong finally had the strength to create his own beverage factory and officially launched the brand "Dayao".
The bottle quantity of "big kiln" is large, but the sales ** is only yuan, which is very cheap. This has attracted the hearts of many northern tough guys, who like the simple and unpretentious packaging and sufficient taste of the "big kiln". The advertising slogan of "Big Kiln" "Drink and don't drive, drive and drink Big Kiln" has become a golden sentence that many people talk about. On the dining table of the barbecue restaurant opened by the Northeast people, there is a "big kiln" and beer sitting next to each other.
At first, Wang Qingdong just hoped to bring some popularity to the product through the name "Dayao", but he didn't want this seemingly rustic brand to accidentally open up the northern market. In fact, the name "Great Kiln" originated from an ancient site in Inner Mongolia, and when the site was discovered, it caused a sensation, making the name "Great Kiln" well-known. Wang Qingdong happened to take advantage of this historical opportunity to launch the drink of the same name, and achieved good results.
Wang Qingdong is a smart man who is good at observing the market, and he found that northerners especially like to drink at parties, but they can't drive behind the wheel. So he was agile and maneuvered, designed a large kiln drink in the shape of a wine bottle, and played the advertising slogan "drink and don't drive, drive and drink the big kiln". This marketing ploy worked so well that the kiln soon became popular all over the north, alongside beer bottles on the table. With keen market insight, the "big kiln" under the leadership of Wang Qingdong has steadily taken root in the northern market. It is not affected by the evaluation of "rustic", and constantly excavates the needs of diverse consumer groups. Today, "Dayao" has successfully expanded to the Inner Mongolia and Northeast markets.
What does the big kiln rely on to get out of the northwest to attack the big giants? The answer is precise positioning, strong dealer support, cost control and market expansion factors. This major factor constitutes the sharp blade of the "big kiln", so that it will maintain its vigorous vitality throughout the year. The author believes that the rise of "Dayao" is beyond the expectations of many people, but its precise positioning and determination to invest at any time make people admire its business acumen. It is expected to see what kind of waves this dark horse will make in the soda market in the future. We also look forward to the emergence of more excellent domestic brands, but it is doubtful whether they can beat foreign giants like Coca-Cola and find a balance between health and profits. (Disclaimer) The article describes the process, **all** on the Internet, this article aims to advocate positive social energy, no vulgarity and other bad. If copyright or character infringement is involved, please contact us in time, and we will delete the content as soon as possible! If there is any doubt about the incident, it will be deleted or changed immediately after contact.
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