Entry, resignation, iron battalion, flowing soldiers, sometimes helpless, but from my heart, everyone who enters Baizhu, no matter whether they can go with us in the future, but at least they can bring some changes to him during the days of entering Baizhu and give him some help for his future growth, which is a good thing. I was also very touched by what the new classmate said just now, when he came, we were implementing WeChat reading activities, and we have been doing it today, which shows that the company has not deviated, and is still moving in the right direction as always, and I see that some people have left the company but can often see him on the reading list, and will interact through reading. Even because I have been studying for a long time, some professional reading teams in Beijing and Shanghai have pulled me into their groups, and I have made some good friends in the groups. When you become stronger and stronger, you will find that the people around you will become stronger and stronger, and the more diligent people are, the more they will find that God will take care of themselves, so the activity of reading is still very valuable.
I read 15 e-books last year, 3 paper books, these 18 books can be worth the sum of the books I read in the previous 30 years, I have not been a person who likes to read since I was a child, but the establishment of the enterprise to the current stage, encountered a lot of problems and did not know how to solve them, so through reading I gradually found some solutions to the problems. Since reading books can solve the problem, let's keep reading. Now I'm sharing something with you every week, and the topics I'm actually sharing have a lot to do with the books I've been reading lately. Sometimes your thinking and the methods you adopt will be more or less influenced by the books you are reading, and of course you must also have a preference when choosing books, not a blind choice. Now some people mention the cultivation of reverse quotient, we used to emphasize IQ, emotional intelligence, some people say that he may also have a low EQ, but in fact, in a company like ours does not care too much about emotional intelligence, because it does not mean that without emotional intelligence you will not be able to do things. If you are in a ** organization or some particularly large organizations, emotional intelligence may be more important than the core, but in an innovative, flat and young company like ours, emotional intelligence may not be so important, if emotional intelligence is high, of course it will be better, it will be convenient for your work. In fact, when you look at the growth history of many people, you will find that the more successful people are, the more times they have failed, and even the experience of falling to the bottom, which may also be a core point that determines how high he can go in the future, in fact, this has been the case since ancient times.
This week, the company made an important adjustment, the adjustment of the organizational structure, which is very common in Internet companies, Internet companies are developing rapidly, personnel are constantly changing, the number of people is also increasing, with such changes we will continue to think, on the contrary, if we have not changed for a long time, it may mean that our thinking is not aging, this is a big problem. Many people may think that it is very good after the adjustment, but whether it is really good or not is ultimately result-oriented and uses data to speak. Some people are volunteering to do things, and some people are passively appointed, but for whatever reason, in the end, we want to do this thing well, and we are now actively summing up the successful experience of the past and passing it on to everyone. In a company like ours, no matter what position you are in, there is no absolute distinction between superiors and subordinates, you feel that you know the most about this project or you pay the most, then you can take the lead in doing this, the company may derive new ideas or projects at any time, these should be encouraged, and all successful companies basically adopt this model.
This week, the company also encountered an incident, we mentioned that we are considering changing the express company, we have cooperated with SF Express for several years, it should be said that SF Express is the most expensive among all express delivery, so we want to do an industry-wide price comparison, whether we really have to use SF. It just so happens that recently we are doing the automation of the financial system, and when we choose procurement channels, the main idea is that when the conditions are similar in all aspects, we choose the most preferential one. This is certainly the right starting point, and it is also in line with our founder's spirit of strict control of costs. For example, when we buy a pen for 7 cents, but when we see that there is a 6 cent, I will not hesitate to choose to change to 6 cents, and every bit of our work reflects our attitude towards this matter. In my opinion, in terms of service, in many cases, we will find that SF's express delivery will come directly to the door, and will take the initiative to talk to us, and some special humanized and personalized requirements they will try to meet, relatively speaking, other express companies will rarely communicate with our customers face-to-face, basically in accordance with the rules and regulations to do things rigidly. It is this kind of bits and pieces that make us feel that a company like SF Express is more formal and has better service, so in this case, even if it is more expensive, we are still willing to choose him, and see, the service is really very expensive.
In the past year or so, I have made some sharing in several universities and some departments, and the core content of the sharing is the thinking mode of the Internet, in fact, the focus is on user experience, that is, service. When I cited the service case, I did not cite Haidilao, which everyone knows on behalf of high-end service, but used our Cuilin in Ma'anshan, many of you here are Ma'anshan people, Cuilin's first store is in the development zone, about more than ten years ago, I was most impressed by the first time I went to Cuilin, took the free shuttle bus of Cuilin, and now everyone thinks that RT-Mart or other major supermarkets have done a good job in the shuttle service, in fact, the first free shuttle bus in Ma'anshan was started by Cuilin, For ordinary people at that time, it was still necessary to save one or two dollars. Although his geographical location was very remote at that time, but the decoration was magnificent, very high-grade, the waiter was also very enthusiastic, and the whole process of bathing had someone to serve you, very thoughtful and intimate, and all were free. This is my first experience of going to Cuilin, and today's service in Cuilin is no longer comparable to before. At that time, this series of services was something I had never experienced, although the whole process was very embarrassing, but it will make you feel very surprised, and the price is also very cheap, as long as 15 yuan you can enjoy 6 hours of service in it, and you can also eat and drink for free, at that time I felt that this store must be a loss! After coming back, I will naturally promote it with the people around me, I remember that in a very short period of time, all Ma'anshan people know about Cuilin, and now the Cuilin Water City we go to is already his second store. In the past ten years, all industries in Ma'anshan have been going downhill, but Cuilin has been moving forward steadily, and the single-day customer flow of stores like Cuilin has reached nearly 10,000 people during the peak period, and if you spend 50 yuan per person, you can calculate how much cash income you have in a day? A friend said that the net profit of a year is more than three million for Cuilin, and the consumption of a Cuilin watermelon can be equivalent to the sum of all other large hotels in Ma'anshan, so I said that the service is really expensive and very valuable. These cases are actually very close to our lives, right around us, we didn't go to Haidilao, because some Ma'anshan people have not been to Haidilao, in fact, if you really want to go, you will find that the service is indeed okay, but it is not so exaggerated, but ** is two or even three times as much as an ordinary hot pot restaurant, so if you provide high-quality service, you can receive a lot of additional returns.
When we talk about high-quality service today, we are talking about Internet thinking, we believe that a strong user experience should be done by Internet companies, in fact, the word user experience is mentioned today, just because of the rapid development of Internet companies in recent years, but it does not mean that user experience is only available today. More than ten years ago, our Ma'anshan, our Cuilin already has, such a small city, such an inconspicuous store, he already has a strong customer service concept, which has created his success today, of course, he has succeeded more than ten years ago.
Going back to ourselves, we didn't think enough about the details throughout the development process. Far from it, I just said that yesterday I made a picture of the company's publicity, the plan is to use the cover page of everyone's circle of friends album, mainly because I think this is also a kind of publicity, and the more core is to hope that it can help recruitment, in addition, you can also put the company's core products on it, if there are partners to see, you can also promote a cooperation, free advertising, why not? Let's not talk about the design of this picture, let's talk about the final cropping, I made a rectangular picture at that time, and the cover upload of the Moments album is square, so you need to choose the area cropping yourself when setting it up. At that time, I said can you just make a square, so that everyone can waste time and do one more step, but our people actually don't have such awareness, and we don't have the awareness to consider from the perspective of user experience. What is a good experience? The best experience is the experience of moisturizing things silently, the experience of letting others not perceive, helping him to do everything properly without others noticing, and when he is ready to do it, he finds that you have already done it, this is the best experience. Even if the user clicks one more button and thinks for one more second, this should not be, we should continue to save the user's time and simplify the user's operation steps, as a designer, as a product manager, this is what we have to do.
February ** Dynamic Incentive Plan Chinese are very happy, now Tencent and Alipay are implementing banknote-free cities, basically go out with a mobile phone to enjoy all the services, how good this experience is! In April, the company's collective activities went to Japan, which is also a very developed country in the world, but after you went, did you feel that Japan is much more developed than our China? The roads are indeed very clean, but the whole experience in Japan feels similar to what we experienced ten years ago. In our country, it is an exaggeration to say that there are now roadside people who ask for food, this is China, and now the happiness of the Chinese people is very strong, because everyone has enjoyed a lot of high-tech experience, and all our high-tech is reflected in the service. We have a large number of people constantly thinking about how to improve our services in each subdivision, only to do one thing to the extreme, will you have your living space, in turn, if you can't do one thing to the extreme, then you will definitely be eliminated by another person who can do the extreme.
As an Internet company, we have more and more products in hand, but no matter what product we do, remember one rule: always think about whether your product can provide the most extreme service to your users, as long as you can do this, your product will be successful!