Since its establishment, Junlebao Group's Yuexianhuo brand has adhered to the development concept of "customer first", continued to deepen product quality, and scientifically laid out the whole industrial chain. It is reported that this year, Yuexian fresh milk has become the first brand in the country in terms of market share of high-end fresh milk, and it is also the first national fresh milk brand to pass the "special grade raw milk raw material certification" of Zhongyou Milk. It took only four years for Yuexianhuo to achieve such results, and the quality and strength have been fully proven.
Wei Lihua, Chairman and President of Junlebao Dairy Group, introduced the scientific and technological forces behind the high-quality development of Junlebao, and said that he would continue to increase R&D investment and practice the brand promise of "letting Chinese people drink good milk". Yang Hongbin, vice president of Junlebao Dairy Group and general manager of fresh milk division, told the growth process of Yuexian's fresh growing rate of 90% and becoming the first brand of high-end fresh milk in less than four years, and invited users to go to the fresh future.
4 years of growth to fulfill the promise.
Yuexianhuo's "double first" lives up to expectations.
Since its official launch in November 2019, Yuexianhuo has always adhered to the concept of "user first" and achieved rapid development through innovative products and market strategies. According to third-party data, in July 2023, Yuexianhuo's market share in the high-end fresh milk category increased to 296%, ranking first in the country. This is the first bottled fresh milk to become a convenient system.
1. After the first place in the fresh milk category of Tmall, Yuexianhuo made another breakthrough.
The success of the market comes from the support of excellent quality. After 13 on-site investigations, 8 key technical indicators, and a rigorous evaluation of up to 3 years of traceability time in relevant regions, Yuexianhuo obtained the "Special Grade Raw Milk Raw Material Certification" of Zhongyou Milk, becoming the first national fresh milk brand to pass this certification. The China High Quality Milk Project is a special research project authorized by the Ministry of Agriculture and Rural Affairs to achieve sustainable development of China's dairy industry.
In 2023, the state will approve the implementation of certification and mark management for high-quality milk projects. Wang Jiaqi, Chairman of the National Dairy Science and Technology Innovation Alliance and Director of the Institute of Food and Nutrition Development of the Ministry of Agriculture and Rural Affairs, said: "The Zhongyou Milk Certification Mark is the business card of the high-quality development of China's dairy industry, representing fresher, greener and safer dairy products. "Passing this certification is a strong proof of the excellent quality of Yuexianhuo, and it also provides users with a reassuring guide to choose "good milk".
The total sales volume exceeded 3600 million bottles.
Yuexianhuo has become a "no choice" choice.
Since its birth, Yuexianhuo has been focusing on the needs of users to create better tasting fresh milk. The main indicators of self-owned pasture milk source are better than those of the United States, Europe and Japan, and the quality is safe and secure; The world's leading membrane filtration, 009 seconds ultra-instantaneous sterilization and aseptic filling technology retain more active nutrients in milk, and retain the original fresh and sweet taste of milk; The "whole cold chain" from production to transportation allows fresh and undamaged to reach users; Patented bottle design, a variety of specifications and convenient purchase methods give users a better consumption experience. It has won many awards such as the "Best Process Innovation Award" at the 2019 World Dairy Innovation Awards, the Five-Star Award of the ISEE Global Delicious Award, and the ITI International Delicious Award. Yang Hongbin said that the total sales volume of Yuexianhuo exceeded 3600 million bottles, "Yuexianhuo puts the user first, and the user turns Yuexianhuo into the first." ”
At the scene, the new product of "Yuexian Organic Fresh Milk" was officially released, relying on the natural ecology of the foothills of Taihang Mountain and the full-chain organic model, the original pure, fresh and sweet taste, giving organic fresh milk a different definition - ecological organic in the foothills.
Guo Jingjing, the brand spokesperson of Yuexianhuo, also sent a "congratulatory message", praising Yuexianhuo's innovation-led and excellent brand attitude, and congratulating Yuexianhuo on winning the "gold medal" in the high-end fresh milk market.
Technology empowerment drives the rapid growth of Yuexian.
The strong development of Yuehuo is inseparable from the strong empowerment of science and technology. Wei Lihua, chairman and president of Junlebao Dairy Group, said that science and technology is the only way to achieve high-quality development of enterprises, and Junlebao innovates the integration model of the whole industry chain and the "six world-class" models, namely world-class dairy cow breeding, world-class R&D platform, world-class advanced pasture, world-class leading factory, world-class first-class business and world-class food safety management system, to produce world-class products, and has invested more than 8 billion yuan in forage planting and dairy farming in the past ten years.
Next, Junlebao Group will use advanced technology and production technology to strongly empower the Yuexianhuo brand and repay users with high-quality fresh milk. On the basis of the existing achievements, Yuexianhuo will not forget its original intention, forge ahead, and help the health of the Chinese people upgrade with better fresh nutrition.