During the Spring Festival, the "Village Evening" active in the fields has become a beautiful scenery in many places, which not only won the praise and enthusiasm of local villagers, but also became popular on the online platform and successfully broke the circle. A topic of "young people returning to the village to hold their own party is comparable to the Spring Festival Gala" was sent to the hot search, causing netizens to praise it.
The annual "village evening" has become an indispensable New Year's custom during the Spring Festival in many places. "Village Evening" is a lively **, but also the condensation of the New Year's flavor, carrying people's expectations for the New Year. When many people lamented that the flavor of the New Year was no longer there, the "Village Evening", which was spontaneously organized, planned and starred by the villagers, had already handed in a perfect answer sheet with a unique New Year's flavor.
Why is "Village Evening" so successful? Grounding should be one of the most critical reasons, because this directly affects the popularity of the "Village Evening" among the villagers, and is also related to the continuation of the vitality of the "Village Evening" itself. "Village Evening" is a program performed by the villagers themselves to see, most of the inspiration is in daily life, and the material of the program is also closely related to the villagers' own preferences, so in the face of the "Village Evening", the villagers always have great enthusiasm and are willing to return the warmest applause.
What's even more rare is that the "village evening" that keeps pace with the times is not only grounded, but also networked. At present, the "Village Evening" will be broadcast live simultaneously with the help of online platforms to expand the spread of the "Village Evening". A "village evening" held in Bozhuang Village, Linfen City, Shanxi Province, attracted millions of netizens online at the same time**. Among them, the villagers used dustpans and soybeans as musical instruments to play the program "The Lonely Brave", which also attracted netizens to imitate it. It can be seen that as long as it is creative and exciting enough, the audience of "Village Evening" is not limited to one village and one village, and this universal influence across specific groups is another major part of its vigorous vitality.
The "village evening", an acquired custom, can be quickly spread out in a very short time, which shows that today, the villagers still have warm expectations for the native field culture. Therefore, the imaginary space of "Village Evening" is worth further excavating.
At present, most of the "village evenings" are still at the level of left-behind villagers entertaining themselves, and the participation of young people is low. Attracting young people to return to their hometowns can not only enrich the presentation form of the village evening, inject youthful expression, but also help young people deepen the emotional connection with their hometown. During the Spring Festival this year, the "Village Evening" in Tamtuo Village, Jishou City, Hunan Province, which was on the hot search, was initiated by several young people from the Xiangxi Shenshan Band, a minority band, who are well versed in the preferences of young people and can take into account the expression of local folk culture.
"Village evening" is more likely to become the new cultural business card of the village. It is not only a party, but also the forefront of the emergence of a large number of original cultural works, giving birth to many IPs, and has the energy to break through the limitations of regions and audiences. Doing a good job in the "village evening" is conducive to better building rural culture and cultivating new scenes of rural cultural tourism consumption.
Volkswagen ** Volkswagen News Client Reporter Li Mengxin).