With the changes in the domestic and foreign situation and the rapid development of the foreign trade industry, 2024 will face new opportunities and challenges for foreign trade enterprises. How to stand out in the complex foreign trade environment, stabilize old customers and discover new customers at the same time is a difficult problem that every foreign trade enterprise must face. Identifying the target customer group, grasping the industry trends, and using new methods to attract customers have become the key for foreign trade enterprises to strive for performance.
6 new ways to find customers in foreign trade.
Method 1: Use social** platforms to find customers.
With the rise of social platforms such as Facebook and Twitter, the use of new platforms for customer marketing has become a necessary new means for foreign trade enterprises. Establishing a professional brand social account** and designing targeted content planning can effectively obtain the attention of potential customers and gradually establish brand awareness and influence. At the same time, you can use the advertising system of the social ** platform to accurately deliver to the target customer group, so as to obtain more business opportunities.
Method 2: Participate in offline exhibition activities to reach out to customers.
Although online marketing has gradually become mainstream, offline exhibitions and other activities are still an important channel for foreign trade enterprises to reach customers. Participating in related industry exhibitions allows enterprises to communicate directly with customers face-to-face, explain product advantages, and strive for orders. At the same time, the fair can also network with other companies in the industry and obtain potential partnerships. Therefore, active participation in the exhibition should still be one of the means for foreign trade enterprise customers to develop.
Method 3: Use search engine optimization to attract customers
With the advent of the era of e-commerce, the use of search engines to obtain customers has become an indispensable way for foreign trade enterprises to acquire customers. Through SEO optimization, you can improve the ranking of your company's keywords in search engine results, thereby attracting more target users. At the same time, you should also pay attention to using long-tail keywords to cover as many search needs as possible to get a wider range of opportunities.
Method 4: Develop a mobile app to get customer information.
The popularity of smartphones has provided an opportunity for foreign trade enterprises to engage in mobile marketing. Develop exclusive mobile applications and provide product information, ** and other services, which can facilitate customers to understand enterprise information anytime and anywhere, and help enterprises accumulate potential customer resources. At the same time, the mobile application can also collect user data and carry out accurate push, helping foreign trade enterprises to actively reach target customers.
Method 5: Engage with customers via online webcast.
Webcasting has become a popular way to reach out to customers. Foreign trade enterprises can show product details to potential users through the live broadcast platform, explain the advantages of the enterprise, and conduct on-site interaction. At the same time, the live broadcast is combined with the e-commerce platform, which can facilitate users to buy products directly during the live broadcast, which is very effective for attracting new customers and completing transactions.
Method 6: Establish a customer relationship management system to manage customers.
A powerful CRM system can help foreign trade enterprises effectively manage customer data. Label and categorize customers and record the details of each lead. During the interaction, data such as customer preferences and transactions are continuously updated. This not only facilitates enterprises to have a comprehensive understanding of target customers, but also enables precision marketing, maintains long-term business relationships, and improves customer stickiness.
Customs data for whales to go to sea - find global customers with data without leaving home.
Analysis of the pros and cons of various methods
The advantage of social ** platform is that it has a wide coverage and strong interactivity, and is an important channel to get the attention of potential customers. However, its user base is relatively scattered and the conversion rate is low. Offline exhibitions can directly contact target customers, but the cost is large and the effect is difficult to observe. SEO can help increase the visibility of a business, but it needs to be accumulated over the long term. Mobile app development is expensive, but it provides accurate data on users. Webcasts are highly interactive, but they take time to engage users. A CRM system can fully manage customers, but it requires investment from the enterprise to set up.
So, all kinds of new methods have their advantages and disadvantages. Foreign trade enterprises need to choose the most suitable customer acquisition channel according to their own situation, and at the same time, they also need to combine with traditional methods to develop customers in an all-round way and continue to achieve business growth.
With the changes in the foreign trade environment, the means of foreign trade enterprises to win customers are also constantly updated. The emergence of new methods provides enterprises with more choices, but traditional methods still have their own unique value. Enterprises need to adapt to the general trend of the times, but they cannot blindly pursue new trends. Grasp the characteristics of customers and find the most suitable marketing means in order to maintain market competitiveness in the new situation. Continuous innovation and new ideas to find customers will continue to be the development path that every foreign trade enterprise must go through.
In 2024, the business environment faced by foreign trade enterprises will be more complex and changeable. How to find and maintain customer relationships will continue to be the key to the development of foreign trade enterprises. This article discusses 6 ways for foreign trade companies to acquire new customers, including using social platforms, participating in offline exhibitions, search engine optimization, developing mobile apps, webcasting, and setting up a CRM system. These new methods have their own advantages and disadvantages, and foreign trade enterprises need to choose the most suitable method or a combination of multiple methods according to their own actual conditions, in order to stand out in the fierce market competition, obtain more target customers, and achieve performance growth.