At the beginning of 2024, many new cars have been launched one after another, among which the wave of involution has not stopped, and 2024 will still be dominated by the new energy market.
In January, Geely's brand Galaxy released its first pure electric product, Galaxy E8, as a product of the vast architecture platform, the entry ** is only 17580,000 yuan, once again refreshing the pre-sale**, which can be said to be a good start for the involution market in 2024.
And at the end of 2023, Xiaomi Su7, which was unveiled and revealed more news, is also a model with very high expectations from many consumers, but the price has not been announced for a long time, making users think that Xiaomi is still monitoring market trends, and the final product pricing may have a "huge" surprise.
And about Xiaomi Su7**,Recently, it has indeed brought a big "surprise".
According to the price of some models suspected of Xiaomi Su7 in the policy by some netizens on social platforms, according to ***, it may be 36140,000 yuan, but soon the general manager of the public relations department of Xiaomi Group issued a statement saying that the ** is only used as a test, and recently it has been frequently broken out on the short** platform, and the founder of Xiaomi Auto Lei said: Xiaomi Su7 has rich configurations and high costs, so there will be no 990,000, 1490,000, 1990,000, Lei always thought it was a joke.
But the author believes that although Xiaomi Su7 will not appear in this price range, it seems that users are more looking forward to Lei Zong getting involved in 990,000 products.
Getting back to the point,Xiaomisu7The current positioning,Still confusing,According to the current market involution trend,And some competing models are frequently listed and announced**,It does bring a lot of pressure to Xiaomisu7,This is also rare in the automobile market - the product has not yet been listed,The opponent has begun to hit the door-to-door product,So the main reason for the reaction of Mr. Lei's test users again and again,It is also to see the consumer's expectations and expectations for the model**,But Mr. Lei obviously thought wrong, After all, for Xiaomi, users still expect 990,000, just like the vote posted on Weibo, I didn't expect the final appearance to be the Audi A6L, so every time the user gave Mr. Lei's answer, it was so "unexpected".
In fact, in the final analysis, why does Mr. Lei Jun publicly scrutinize user expectations again and again, the most fundamental reason, in fact, there is still no model positioning very similar to Xiaomi Su7, why do you say so?
When it comes to Xiaomi Su7, in fact, the most similar competitor is Zhijie S7, which is also a pure electric car, and the same core is in the field of intelligence, whether it is intelligent cockpit or intelligent driving, it is the main core offensive area of the two cars for the market; But the difference is,ZhijieS7After all, it is a product created by Chery and Huawei's joint deep integration,And XiaomiSu7It is a fully independent development+**Merchant procurement plan,Especially Xiaomi itself has a very strong intelligent ecological layout,Plus it has many years of software development capabilities,So XiaomiSu7The intelligent fusion ability,Compared with the products of the cooperative relationship,Relatively more complete and perfect,So it seems that there are competing products,But in fact, there are no completely similar competing products,So pricing is indeed more difficult。
For a brand new product that has been developed for several years, the current enterprise must be in a state of loss, all expenditures in the early stage, and the follow-up needs to rely on product sales data to achieve revenue, so profit margins are also a very core issue in business, which is also the current Xiaomi car for Xiaomi Su7 pricing, the fundamental reason why there has been no definitive conclusion.
For the network ** of more than 360,000 **, the author believes that maybe in the high-end models, maybe it is really not much different from this**, after all, when it is really listed, there will be some customized, high-end models, so more than 360,000**, maybe you can refer to, but the product entry**, the author still guesses that it is 22990,000, you can look forward to it.
In fact, whether Xiaomi cars can sell well is not only concerned by many Internet viewers, but also by many prospective car owners, after all, car owners also want to have a lot of like-minded people with themselves, increase the number of vehicles, and lay a solid foundation for the subsequent use experience.
Can Xiaomi cars sell well, according to the current Huawei for the world, the layout and marketing of the two series of products in the world, Zhijie, the hope of Xiaomi cars is still very big, and many new power brands are different, Huawei, Xiaomi, two brands with ultra-high marketing capabilities and channel integration capabilities in China, plus the ability to promote software development faster in the new energy era, so that the appearance of the product is like a "roller coaster" background, so the order volume of the new M7 has exceeded hundreds of thousands, Therefore, although Huawei does not build a car alone, it has set a good precedent for Xiaomi in terms of the "tossing results" in the automotive field, so the author believes that Xiaomi cars have the potential to become a hit.
But whether it explodes or not, in fact, in the final analysis, it is still necessary to wait for the **positioning of Xiaomi cars after the real listing, after all, according to the two-year involution market, the product determines the user's evaluation, and only then does it decide whether the user will really take real money**support, it is worth looking forward to the listing of Xiaomi Su7** and the market performance after the listing.