Produced by |Sanyan Pro Author|Yuchen
Gree's recent hot searches have continued, and the annual meeting just swiped a wave of screens.
One will be "My mother is Dong Mingzhu", and Dong Mingzhu announced that he would receive a year-end bonus of 200 million yuan, and Wang Ziru will incarnate as an order manager ......at the annual meeting
A few months ago, Wang Ziru's interview was ridiculed by netizens, and various rumors about Dong Mingzhu and Wang Ziru spread.
There are all equals in front of eating melons, there are ordinary netizens, as well as self-leading big V, and even celebrity artists, entrepreneurs and entrepreneurs have also joined in.
Later, Gree and Dong Mingzhu publicly spread rumors many times, and the legal department also began to work.
No, there is a ** report today that a group of people have been punished by the public security organs.
According to the Shanghai Securities Daily China** Network, it was learned from Gree Electric Appliances that for a period of time, Gong Wenxiang, Fu Sheng and "Make a Friend-Luo Shi", "Break **", "Entertainment Melon Skin", "Sean Play Digital", "Xiaoliang Music", etcA number of self-insults and slanders against companies and executivesAfter the public security organ filed a case and investigated, the company has received the relevant penalty decision. These self-leading parties have been separately arrested by the public security organsPenalties such as fines or detention are imposed.
Fu Sheng, who was named, can be regarded as a well-known entrepreneur and "entrepreneur" on the Internet.
But what is striking is that in Gree's eyes,Fu Sheng was also classified as a self-** person and lost his identity as an entrepreneur.
Fu Sheng's first label must be a star entrepreneur, 360 Security Guard, Keniu Antivirus, Jinshan Poison Bully, Cheetah Mobile, and now Orion Star and Large Model.
What do you say about labels like Internet celebrity and self-**?
A few days ago, at a roundtable forum, Zhou Hongyi and Fu Sheng were there. Zhou Hongyi said that today people have really entered the era of Internet celebrities. Fu Sheng has the characteristics and abilities of Internet celebrities, and he suggested that in addition to cultivating his own Internet celebrity temperament, it is more important to seize every opportunity to attract fans.
Fu Sheng's Internet celebrity temperament can be seen from the Water Cube diving performance a few years ago. At that time, no one thought that he would be able to plunge into the water without taking off his clothes.
This kind of performance can't be described as performance art, it's simply an eye-opener.
Fu Sheng likes to output opinions, he has a personal *** Douyin account, Weibo account, and a circle of friends.
If you want to say when Fu Sheng started to rely on the Internet celebrity attributes, it was probably after ChatGPT became popular.
There are several typical events, and they all start with the circle of friends.
In June 2023, Fu Sheng and Zhu Xiaohu debated fiercely in the circle of friends around whether ChatGPT's startup company has value.
At that time, the two sides faced each other, and the smell of gunpowder was very strong, which also triggered a wave of discussions about large models. Later, the two shook hands and made peace.
Another thing is to bombard Wang Ziru. At the beginning of November 2023, Wang Ziru's interview remarks were causing heated discussions, and Fu Sheng also commented on the circle of friends, and the rhetoric was still quite intense.
In fact, there are many people who talk about Wang Ziru's remarks, and all kinds of Internet celebrities, self-influencers, and even celebrities are also involved.
Although Fu Sheng only hid in the circle of friends, he was still out of the circle, and the spread was still very wide, and it was on the hot search.
Later, Fu Sheng still deleted the circle of friends, but by the way, he advertised his own large model. In the eyes of many people, Fu Sheng took the opportunity to market a wave.
However, the report only said in general terms that Fu Sheng had been fined or detained, so it was unclear how Fu Sheng was punished.
A lawyer said that insulting others in the circle of friends may be suspected of insult. Under normal circumstances, insulting others does not constitute a crime, but is a simple administrative offense, and the public security organs will deal with it in accordance with the law; The circumstances are serious, greatly affecting the lives of the parties, and will be suspected of constituting the crime of insult.
The author saw a case of abusing a colleague in the circle of friends, and the court only ordered the defendant to delete the circle of friends and apologize to the other party.
Judging from Fu Sheng's circle of friends, it is estimated that it will not reach the level of detention.
Zhou Hongyi said that Fu Sheng has the characteristics of Internet celebrities, which seems to be reasonable.
Back recently, the matter between Zhou Hongyi and Cheng Qian also attracted attention, and Zhou Hongyi, who is well versed in the way of Internet celebrities, also took the opportunity to give a speech and teaching, earning enough eyeballs.
A few days later, Fu Sheng suddenly announced a reconciliation with Zhou Hongyi, and ten years of grudges and grudges. And Fu Sheng announced that he would broadcast live with Zhou Hongyi in the same frame, and Fu Sheng would release a new large model on the same day.
briefly took a look at Fu Sheng's *** and Douyin account. Its Douyin account has 370,000 followers and has posted more than 200**, which has been updated frequently since August 2022, especially after February 2023, Fu Sheng has posted a large number of ChatGPT and large model-related **.
In terms of quantity, more than half of Fu Sheng's ** were released after the large model became popular, and most of them are related to AI and large models.
Its *** will be reinstated on July 11, 2023, and it has been suspended for 2 years. It is worth noting that Cheng Qian, who was angry with Zhou Hongyi some time ago, also interviewed Fu Sheng.
After 2024, Fu Sheng began to update frequently, and from January 20th to 28th, Fu Sheng released 10 articles.
It can be clearly perceived that Fu Sheng is trying his best to brush up on the sense of presence in the large model track, from the debate in the circle of friends, to eating melons out of the circle, to the dialogue with Internet celebrity Cheng Qian, to the linkage with Zhou Hongyi, the label of Internet celebrity entrepreneur is becoming more and more appropriate.
If it's just a debate about entrepreneurship and innovation, then it's probably better to call it an influencer entrepreneur.
But in the matter of Gree, Fu Sheng, as a star entrepreneur, ended up eating melons, and his words were a bit derogatory to others, which is not what an entrepreneur should say.
Some people may say that people are just posting and playing in the circle of friends, don't make a fuss. But for an entrepreneur like Fu Sheng, the marketing power of the social circle is not comparable to ordinary people.
From Fu Sheng's remarks in the circle of friends that have broken the circle many times and have been on the hot search repeatedly, we can see it.
From this point of view, Fu Sheng's public evaluation of Wang Ziru's fierce remarks, Gree thinks that it is self-eyeballing, and it seems to be understandable.
Entrepreneurs who stare at the so-called "scandal" easily draw conclusions and deny another business executive.
Gree has lowered Fu Sheng's grade by a level, putting him at the same level as a kind of self-**.
In fact, entrepreneurs are not so exclusive to Internet celebrities now, such as Lei Jun, Zhang Chaoyang, Zhou Hongyi and other entrepreneurs often appear in various news, and there are also many fans.
Fu Sheng seems to be accepting Zhou Hongyi's advice and working hard to develop in the direction of Internet celebrity, but is Internet celebrity really suitable for him?
Not all entrepreneurs are suitable to be influencers, and this is an easy conclusion to draw.
As Zhou Hongyi said, Fu Sheng has the characteristics of being an Internet celebrity. Some entrepreneurs are not suitable to be Internet celebrities, they can't let go of their personalities, and they don't like to expose themselves to the public eye.
Many business tycoons are relatively low-key, accustomed to immersing themselves in work and thinking, and rarely come out to speak.
However, some entrepreneurs and entrepreneurs are more active on social networks, and many actually use social networks as a tool for marketing and external information.
Especially for mobile phone manufacturers, executives are very active on Weibo, or each other, or post various product promotions, which is very lively.
In the current new energy vehicle industry, this tradition is also continuing to carry forward.
Do they all like to think of Weibo as a circle of friends? Not necessarily, but perhaps more out of work.
The biggest advantage of being an Internet celebrity is that it can bring huge traffic to the enterprise, which is free advertising, which can increase the brand's popularity.
An entrepreneur's charisma can also deepen fan loyalty to a brand, which is an intangible asset for a business.
To be an Internet celebrity, you must also have traffic thinking, be down-to-earth, and abide by basic public order and good customs. Otherwise, it may be ***
In addition to personal traits, not all industries are suitable for influencer entrepreneurs.
For example, the Internet of science and technology, there are often new technologies, new products, and new services, and many of them are closely related to everyone's life, so it is easy to become Internet celebrities. It is obviously a bit inappropriate to be an Internet celebrity who is engaged in steel and ships.
But then again, no matter how good the traffic is, if there are no good products and services, everything is just a castle in the air and lacks a foundation.
The CEO of the enterprise will cause "sensory deviation" when he or she quarrels about topics and rubs traffic outside, which makes people think that he is not doing his job properly and has fallen into a position.
In a word, entrepreneurs becoming Internet celebrities can only be icing on the cake, not deciding the life and death of the enterprise.
Regarding Fu Sheng's tendency to develop into Internet celebrities, some people complained a few years ago.
In 2019, there were self-questioning that Fu Sheng, CEO of Cheetah Mobile, "the company is gone, and I don't forget to put on a show", and there are self-questioning when Fu Sheng's personality will collapse.
Later, Fu Sheng posted a response to the circle of friends, saying, "There is a stupid X who said, when will the character collapse?" ......I have no character at all and don't mind collapsing. ”
At that time, Fu Sheng said that Cheetah Mobile had more than 600 million US dollars in cash reserves, 5 billion yuan in annual revenue, and a small profit of one billion yuan. "Being stupid x said that the company is almost gone, it can only prove that stupid x himself is only a keyboard warrior, either spraying people and saying that he has no dreams, or spraying people that his personality has collapsed. ”
Just now, the author checked the financial report of Cheetah Mobile. Its financial report for the first half of 2023 shows that its revenue in the first half of the year was 3$3.7 billion, cash and cash equivalents, restricted funds and short-term investments amounted to 20.7 billion7.1 billion yuan.
In fact, in terms of revenue scale and cash reserves, Cheetah Mobile is still far from before.
It is also obvious in the stock price that in 2019 the stock price was still in US dollars, and now it is only 2 US dollars.
For Fu Sheng, the large model is a rare opportunity, and we will wait and see if it can turn over. But Fu Sheng obviously wants to be high-profile, be an Internet celebrity, and strive to exert influence for the big model cause.
This afternoon, someone gave Fu Sheng himself the news of Sanyan**, and he didn't say anything, only responded with a "covering his face" expression.
I hope that Fu Sheng can create more brilliance, although there is no one, but the label of an entrepreneur is still more high-end than that of Internet celebrities.
Do you think Fu Sheng is an entrepreneur? Leave a message to discuss.