Zhitong Finance and Economics learned that Apple (AAPLUS) is selling its Vision Pro headset in limited quantities, which sells well more than its starting price of $3,500 in overseas second-hand markets.
Among them, in Japan's Mercari market, the basic model of 256GB is priced at 800,000 yen ($5,400), and in China, there are sellers with a price tag of 36,000 yuan (about $5,000), and on Singapore's Lazada, there are sellers asking for 8,500 Singapore dollars (about $6,300). In busy Mong Kok, Hong Kong, China, an importer of electronics that specializes in early orders is asking for HK$35,800 (US$4,580), and this ** changes daily. His advice: it's better to wait before buying.
It is understood that Apple, which is based in Cupertino, California, began selling Vision Pro in a handful of stores in the United States earlier this month and offers a well-designed setup and customization process for each buyer. The company wants to ensure that users get the best out of their first experience with their virtual reality glasses – the device is called a space computer because it uses gestures for control.
Currently, there are still doubts about how big the consumer market for so-called extended reality (XR) devices, especially the most expensive devices like the Vision Pro, is. However, the early exclusivity of this device is pushing it up.
In this regard, Ivan Lam, an analyst at Counterpoint Research, said: "We have observed that the ** on unofficial channels has been inflated, and the price of Vision Pro is as high as 40,000 yuan. However, these purchases may represent a limited number of purchases** in overseas markets and deviate from typical consumer behavior. ”
In addition, IDC analyst Bryan Ma said that the impetus to snap up **iPhones comes from many sources. In addition to loyal Apple fans, overseas software developers, as well as industry players and competitors, will also want to experience it for themselves as soon as possible so they can determine their next move.
It is worth mentioning that Apple's main competitor in this area is Meta Platforms (MetaUS), which is leading the VR space with its Meta Quest headset.
Although the Quest is not in the same ** tier as the Vision Pro, there is an existing contender here: Finland's Varjo Technologies OY. Founded by a former Nokia engineer, Varjo has a long list of corporate customers whose XR glasses sell for upwards of $3,990 for tasks like pilot training and industrial design visualization.