Plum Flower Festival Plum Festival! Huicheng Luzhou vigorously builds the Daxing Li brand

Mondo Entertainment Updated on 2024-02-09

In February, plum blossoms bloom, and it's time to enjoy the flowers. A few days ago, the reporter walked into Daxing Village, Luzhou Town, and walked along the village road, only to see clusters of white plum flowers like spring snow falling on the branches, and the beautiful scenery of the sea of flowers attracted visitors. At the main venue of the Luzhou Plum Flower Festival, the earthen kiln is in full swing, and the parent-child families participating in the flower camping share the newly baked earthen kiln chicken; Under the plum blossom tree, tourists make tea around the stove and talk happily; Photography enthusiasts raise their cameras to capture the beautiful ...... of plum blossoms in full bloom

Daxing Village, Luzhou Town, is a provincial-level "one village, one product" professional village with plums as the main industry, and the local standard "Plum Production Technical Regulations" of Huizhou City is written based on Daxing's experience, and it can be said that the quality of "Daxing Li" has been recognized by relevant professionals. The unique scenery of "cherry blossom viewing in February and fruit picking in May" attracts many tourists every year. Taking this as an opportunity, Luzhou Town has held special industrial festivals and cultural tourism activities such as the Plum Flower Festival and the Plum Festival in recent years to promote the "Daxing Li" brand to become more and more popular among the people.

It's the fourth year that our family has come to see Li Hua, and there was no place to rest and eat in the past, so I left to look at the flowers and take pictures. Ms. Li, a "senior tourist" who came to check in with her family from the city, was quite emotional, "This year, there are camping and check-in places to rest, volunteers send handmade plum flowers, soybean milk, sweet potatoes, and you can also book kiln chicken, the activity is very rich, and the family has a lot of fun!" "Ms. Li was pleasantly surprised by the new experiential program added to this year's Plum Flower Festival.

According to the relevant person in charge of Luzhou Town, this year's Luzhou Plum Flower Women's Pet Fan Season takes "Plum Blossoms, Looking Forward to Your Come" as the theme, which not only retains the popular Plum Flower Photography Contest, but also has rich offline service support, and adds immersive experiences and rest places such as "Tea Banquet under Flowers" and "Flower Sea Camping", and links with the Municipal Institute of Agricultural Sciences to integrate plum planting science popularization activities into it, so that the entire Plum Flower Festival is more sound and colorful, and tourists are more rewarding.

We have upgraded the experience of eating, playing, and interacting with the plum blossom festival in the past, and have also linked the two seasons of flowers and fruits through plum tree adoption and planting experience, so that flower appreciators can become fruit pickers and continue to come to Daxing to experience. The person in charge said that it is particularly worth mentioning that one of the major features of this year's Li Hua Festival is that the Women's Federation of Luzhou Town has set up a special "'Qiu Xiangsao' has a 'Li' station". In the station, the "Qiu Xiang Sisters" provide on-site activity guidance for visitors with warm and thoughtful service, which has won the praise of tourists.

From appreciating flowers to tasting fruits, Luzhou Town actively promotes the development of "flower and fruit economy". Next, the town will continue to focus on brand building and tourist experience, continue to innovate forms, enrich the content of special festivals such as the Plum Blossom Festival and the Plum Festival, continue to improve the consumption experience from "plum blossoms" to "plum harvest", and write a new chapter in the revitalization and development of the "Plum Blossom" economy.

Text: Huizhou** reporter Peng Hongxia, special correspondent Liao Yonglin, correspondent Lin Jian.

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