He studied at one of the top 30 universities in the United States, majoring in journalism (strategic communication focus) and minoring in computer science and digital studies.
He is currently studying in the master's program of integrated marketing communication at Northwest University, which is ranked first.
DIY has successfully obtained integrated marketing communication from Northwestern University, Communication Management at USC, integrated marketing communication from New York University, marketing analytics from the University of Rochester, and business analytics from Virginia. Admissions to seven schools including Johns Hopkins Marketing Analytics ($35,000 scholarship), Fordham Marketing Analytics ($15,000 scholarship).
Standardized Grades:
GRE score of 331 overall, including 164 in reading, 167 in math, and 4 in writing.
The northwest is still beautiful in winter.
I was exposed to a course in my junior yearAt that time, the final project was to make a complete business plan for local customers in a group, which involved a lot of market research, competitive product analysis, consumer group positioning, and even the final implementation.
That's where my interest in marketing came in.
In my junior year, I also thought a lot about future planning, and the employment of journalism in the United States is not so optimistic, after all, compared with Americans, I lack an understanding of American history and culture, and my writing skills are not as good as native speakers.
Secondly, marketing is a major related to my own journalism and communication, which is relatively easy to transfer, and the employment is also wider, according to the data survey, the average demand growth of marketing in the United States is 8% higher than that of other jobs and continues to rise.
Therefore, I decided on marketing as the direction of my master's application.
First of all, there are not many master's programs in marketing in the United States compared to MBAs.
The main directions are:
marketing communication
marketing analytics
integrated marketing communication
marketing communication：
This major is mainly biased towards media and advertising.
Students who are interested in public relation, advertising, and communication can consider applying for this direction.
After graduation, most of the employment directions are communication positions, such as public relations specialist, marketing consultant, media strategist, etc.
Representative institutions include USC Master of Science in Communication Management.
marketing analytic：
Marketing Analytics focuses more on data analysis than pure marketing projects, and most of the courses focus on coding skills such as R, Python, etc.
Most of the employment directions are analysts, such as business analysts, marketing analysts, etc.
Representative projects include Rochester Master in Marketing Analytics
integrated marketing communication：
To put it simply, integrated marketing is to take the consumer as the starting point, plan and implement marketing strategies through the support of big data, and put each independentlyMarketingSynthesized into a whole to create synergies.
The most representative institution is Northwest University's Integrated Marketing Communication.
I came to the Northwest for the first time after getting admitted.
Timeline:
Finish the GRE in the summer of your junior year
In September of my senior year, I began to write essays and apply for essays.
All application materials will be submitted in December.
Intensive interview in January.
I got the admission results in February.
I applied for a total of 8 projects, all of which were in the direction of marketing and marketing analytics.
Graduate school applications generally require GRE, transcripts, letters of recommendation, and essays, and some individual programs also require TOEFL scores.
First of all, if you are a sophomore or junior, I recommend starting to plan your graduate school direction early, determine your goals, find internships, communicate with professors more, and prepare for recommendation letters.
During the internship, you can also get in touch with various fields of marketing and find your interests.
The networking event organized by Medill was fortunate to go to McDonald's global headquarters.
About the GRE
It took me a month to prepare for the GRE and I got 331 (verbal164) and 3A score of 5.
Here I have summarized a few of my exam preparation tips::
Make a plan:
The trick to the GRE is to memorize more words and brush up on more questions. Before you start preparing, you can make a schedule.
At that time, I was required to memorize 2 list words every day, brush up on 1 set of reading, and fill in the blanks with 2-3 sets.
At that time, it was the reading and vocabulary of Buddha's feet, and the mathematics was 200 puzzles of Brother Monkey.
Writing is mainly based on searching for machine scriptures and sample essays on the Internet.
When it comes to memorizing words, it's a small number of repetitions.
What should I do if I can't memorize words? At that time, I came up with a way to write down difficult words on a post-it note and stick it on my laptop, so that every time I turned on the computer, I could see the words, and I could go through the words again when I was tired of brushing the questions.
In general, it is necessary to find a way to make yourself more repetitive and strengthen the short term memory.
Summarize the wrong questions and find the rules of problem solving:
While maintaining the frequency of memorizing words and brushing questions, you should also pay attention to summarizing mistakes.
I remember that the correct rate was not very high when I first started brushing the questions, but after constantly summarizing the wrong questions, I found that the reasons for my wrong choices were all the same, most of them were because the logical structure of the article or sentence was not clear.
Especially in the reading test, it doesn't matter if you can't understand a few nouns, the focus is to grasp the logical relationship between the main idea of each paragraph and the paragraph sentences, such as transitions, progressions, concessions, etc.
Mathematics must be careful:
Don't take the exam naked! Although the GRE math problems themselves are not difficult, most of them are content learned in junior high and high school, but you need to be very careful if you want to get 169+.
Some math questions test more of the ability to read questions and meters, and you can brush up on math problems and chart questions before the exam.
The networking event organized by Medill was fortunate to go to McDonald's global headquarters.
About the Instrument:
Writing was a big headache for me when I was applying for an undergraduate because I was very bad at self-analysis.
The essay for the U.S. emphasizes "tell a story", while the master's essay is more purposeful.
What admissions management wants to see is why you are applying for this program, as well as your future career and academic plans.
When I applied for the master's degree, I had a clearer idea of my future plan, so I wrote PS with more direction.
Take the Northwest IMC as an exampleTheir essay requirements are the same as those of most schools, which are why program, why school.
The structure of my instrument is divided into three main parts:
The first part is to introduce my understanding of marketing with an introduction, I use a life scene as a starting point to arouse the reader's interest: when you sit in a café and look out the window, you see people holding coffee cups, but as a marketer, what you see will be a potential customer of a coffee shop.
In the second part, I explained why I became interested in marketing with course examples. I majored in journalism as an undergraduate, and once I did a complete business plan for a local client, which involved a lot of market research, competitive product analysis, consumer group positioning, and even the final implementation.
When describing your experience, be sure to highlight your role and the contributions you have made, and emphasize your own strengths.
The third part is mainly about my internship, and I will talk about how I will work towards my future career after I have established my interest.
This section is a good way to explain the why program, from which you can derive your needs, and be able to justify why the school curriculum meets your needs.
The process of writing an essay is like finding a partner, you have to get to know each other, let them know what kind of person you are, and let them know that you are interested enough in him to explain why you are his ideal choice.
Curriculum vitae:
CV has to make trade-offs.
For example, internship experience,Be sure to choose the one that matches the direction of the school you are applying to.
The second purpose is if you have more experience.
For example, after I have an internship that highlights my communication skills, I can choose an internship that can reflect my data analysis skills. This allows you to fully reflect your different skills and expertise.
Here I would like to recommend a template (star) that describes the internship experience
s – situation under what circumstances the thing happened
t-task How you define your task
a——action Analyze what kind of action you have adopted for such a situation
r-result, what did you learn in such a situation?
The result part must be supported by specific numbers, such as a 20% increase in website impressions, a $20,000 ad value, etc. This template is also suitable for interviews and any occasion where you need to describe your past work experience.
Executive Director of McDonald's
I was admitted to Northwestern University last February, so I'd like to talk about my experience in the Integrated Marketing Program at Northwestern University, which is ranked No. 1 on imc.
The IMC program at Northwest University lasts for 15 months, with students graduating in September and December of the following year.
The project is divided into 5 quartersIn the second quarter, different tracks will begin: Data Analytics, Branding, Media, Strategic Communication.
Most of the projects chose 1-2 tracks, among which data and branding were the most popular.
This is my second semester in Northwest, so I would like to talk about my feelings from three aspects: courses, extracurricular life, and summer internships.
About the course:
The first quarter projectAll students are required to complete four foundations: Financial Accounting, Marketing Research, Brand Strategy, and Consumer Insights.
Among them, my biggest personal gain is brand strategy, which is also the largest workload.
In this class, I met one of my favorite professors, Jim Lecinski, in the project.
Jim has 10 years at Agency and 12 years as VP of Sales and Services at Google.
He teaches Branding with our Associate Dean in the Branding class.
As a student who did not come from a business background, this course opened up a new perspective for me to look at problems and gain a comprehensive understanding of brand strategy.
We learn a lot about the business frameworks of the marketing and consulting industry in each class, and then apply them in practice through a bi-weekly case study.
We also had the pleasure of listening to a few guest lecturesSuch as Dunkin's CMO, McDonald's Executive Director, etc.
The second quarterI didn't hesitate to choose Data Track, because after all, if I want to stay in the United States, choosing Data is a better place to get a job, and I am also interested in this aspect.
Most of the data courses in this semester are still to lay the foundation for subsequent more advanced courses such as machine learning, and one is data science foundation, which mainly focuses on basic stats knowledge points, hypothesis testing, etc.
The second data course is dedicated to R and SQL.
Here it is recommended that you can take some online courses in this area in advanceThe subject of data still depends on more practice and more writing.
In addition to the two data courses, I chose one branding course and one compulsory IMC II course, which are basically extensions of the branding course in the first quarter.
JIMC's 30th Anniversary Launch Party
About the Summer Internship - Immersion Quarter:
Medill imc assigns us to a group during the summer in the fourth quarter and then matches us with companies for an 8-10 week internship based on our interests.
At the moment, we have only just started to fill out the interest questionnaire, and the company matching will probably not come out until the end of April.
There are also a small number of students who apply for individual projects on their own, but they must pass the internship content requirements of the project (master level or above, related to IMC, etc.) before they can be approved for internship.
Since immersion hasn't started yet, I don't have much experience to share right now, but I can wait for me to update it later
Complete the group project for ** recording.
Extracurricular Activities:
In the first quarter, I signed up for JIMC (Journal of Integrated Marketing Communication) as Editorial Director.
JIMC is a club initiated by the IMC student organization, and every year we set our own theme, interview Alumni, professors and other industry professionals to collect materials, develop a magazine and distribute it to marketing professionals, and expand the influence of IMC.
By determining the theme, collecting materials, and publishing this series of processes, you can not only exercise your team work, but also leave something tangible with your own strength before graduation, as a memorial, and it is also a learning process.
In addition, I applied for an on-campus internship at Kellogg Executive EducationWork about 15 hours a week.
Although there is a lot of trivial and mechanized work in this internship, the supervisor still has a lot of initiative for the two interns.
Every year we do a big pricing analysis, do competitive research and analysis, help kellogg exec ed plan the marketing strategy for the new year.
In addition, we have Salesforce Training, Digital Marketing Project, etc., which are generally an on-campus internship that can earn a little pocket money outside of class and produce value.
In the past two quarters, I spent most of my time working in groups, meetings, and doing homework.
The master course workload is bigger than I expectedBut I think it's a process where you get as much as you put in.
There are moments when I stay up late to write cases until 3 o'clock in the morning and am anxious for the next day's presentation, the next day after a case discussion to see how the professor draws a few effective key information from a lot of information to make the complex case simple and clear, and there are also group discussion moments when I get a novel perspective from the teammates and a happy moment. Sitting in the classroom, listening to the CMO lecture of a large company on the stage, I thought about what's ahead of me, and I was curious and full of fighting spirit.
At the end of each presentation, there is something new to learn.
I've put together a list of what I've learned during my time at IMC, and now there are 18 in total.
One of the things that stood out to me was a quote that our associate Dean said in his branding class:“what got you here won’t get you there. you h**e to evolve, adapt and change. you need a plan to win.”I think this is also the improvement and change of mentality that Medill has brought to me at present, in addition to subject knowledge.
Opportunities are reserved for those who are prepared" This is my biggest experience in the application process.
Whether it is an essay or a standardized grade, it is all based on a little accumulation and experience of making who you are today.
I wish you all the best admissions during the application season