In the process of Zhihu advertising, the super premiere and splash screen advertising product forms of Zhihu APP have their own characteristics. Let's take a closer look at the differences and highlights of these two ad formats.
OneZhihu Super PremiereIt is the linkage between the opening screen and the 2nd information flow on the home page, and after the opening of the screen** is completed, the 2nd information flow will be dynamically indented to continue to display. Super Premiere supports both static and 5s templates.
1.Product form
Natural**: After the countdown ends, **shrinks inward into the second information stream;
Click to skip the ad: after clicking, ** shrinks inward to enter the second stream;
Click the app open ad: jump to the landing page, return to the home page and continue to display the in-feed ad;
Click In-feed ads: Jump to the landing page and return to the home page to continue showing your In-feed ad.
2.Product value and highlights
Core resources linkage to create a strong **;
Brand creativity carries the extension of space and strengthens brand memory;
Eye-catching advertising effect to help brands convert efficiently;
3.Case cooperation
2. Zhihu open screen advertisementIt is a super high-quality advertising resource displayed to the user on the first screen when the application is opened, and its display style is divided into static, **2 forms, on this basis, there are innovative styles such as ball sliding and dropping easter eggs, all styles can support external link jumping, with the characteristics of concentration, eye-catching, and quality and effect, suitable for brand promotion, new products, and event marketing.
1.Product form
Seize the first visual entrance, users start the app display for the first time a day, and then no longer display it. It has the advantage of head brushing, captures the user's first touch, reduces the user's visual fatigue, and helps to form the user's distinct and firm first impression of the brand itself, so that the brand can effectively obtain the high-energy traffic generated by the user when he opens the app for the first time, and achieve the time and first eye full-platform UV reach.
2.Product value and highlights
Must see at start-up, concentrated**;
Grasp the opportunity of brand display and seize high-quality users;
Brand and effect at the same time;
3.Case cooperation
Through the introduction of this article, I hope you can better distinguish the difference between Zhihu super premiere ads and Zhihu open screen ads in Zhihu advertising.