Zhihu is a Q&A-based community platform that uses users to ask and answer questions to share knowledge and experience. Through Zhihu's Q&A mode, more people can be attracted to participate in the discussion of questions, thereby improving the rate and popularity of questions and answers. Today, I will take you to understand the promotion of Zhihu problems and brand problems.
1. Celebrity questions are initiated by third-party accounts such as PU Zhihu celebrities (such as Zhihu Problem Store, Zhihu Automobile, Zhihu Parent, etc.) on the site, and the KOL effect gathers attention and triggers heated discussions. After the question is created, it can be managed by the advertiser.
1.Product form
Brand questions are divided into ordinary styles and brand recommendation area styles.
Ordinary style based on the question and answer style, the question description supports embedding ** and **, and supports the configuration of prize question and answer.
The brand recommendation area style is to add a brand recommendation area that can be linked to the ordinary style, which further extends the value of brand questions at the level of effect conversion and meets the needs of advertisers for content scenario marketing.
The advanced style of the Brand Recommendation section does not support ** monitoring.
2.Product value and highlights
KOL endorses the brand and gives full play to the influence of opinion leaders in Zhihu;
The self-propagation effect of users expands the wide influence of content;
Enhance the popularity of the brand in Zhihu station;
Celebrities can ask questions and naturally climb the hot list in the station to get the natural flow of the hot list;
3.Case cooperation
2. Brand answer is that the brand sends high-quality answers in its own identity to shape the brand's professionalism in specific industries.
1.Product form
Brand Answers There is no limit to the type of questions specified, both branded and general questions. Brand answer: There is no logo, and it should be answered under the questions in the industry, and it is presented at the four ends of APP, applet, web, and PC.
2.Product value and highlights
Authoritative experts in the field, in-depth customization of brand content;
Strong communication ability to bring more organic clicks;
Multi-angle communication planning to create multiple communication nodes;
Sunshine Marketing, Communication Guarantee;
3.Case cooperation
3. Brand questioning is a kind of native advertising resources with Zhihu characteristics initiated by advertisers in Zhihu in the form of questions, which can effectively attract users to actively interact with the brand and improve brand awareness and influence. Different from ordinary community questions, brand questions do not participate in public editing, and the editing permissions, comment management permissions, and answer management permissions belong to the brand.
1.Product form
Brand questions are divided into ordinary styles and brand recommendation area styles.
Ordinary style based on the question and answer style, the question description supports embedding ** and **, and supports the configuration of prize question and answer.
The brand recommendation area style is to add a brand recommendation area that can be linked to the ordinary style, which further extends the value of brand questions at the level of effect conversion and meets the needs of advertisers for content scenario marketing.
The advanced style of the Brand Recommendation section does not support ** monitoring.
2.Product value and highlights
Absorb high-quality UGC to endorse the brand, and the self-propagation effect of users, expand the wide influence of content, and enhance the popularity of the brand in Zhihu station.
3.Case cooperation
This is the end of the brand problem promotion content of Zhihu problem promotion!