The Huawei Mate60 Pro was sold online before its release, which caused the entire mobile phone industry to do so. Huawei has solved the first-chain problem through localization and the return of Kirin 9000s chips, and has returned to the top three in the world in terms of high-end mobile phone sales. The sales of the Mate60 Pro have affected Apple's market share, with data showing that Apple's share of the Chinese market has slipped by 22%。Although the Mate60 Pro is not yet available globally, according to the data, Huawei's mobile phone shipments reached 10.4 million units in the fourth quarter of 2023, with an annual growth rate of 47%. Some foreign bloggers conducted brute force tests after getting the real phone, comparing the Mate60 Pro with the iPhone 15 Pro. The test results show that the Mate60 Pro performs well in terms of stiffness, and remains intact after being tested with a drop from a concrete floor and a pistol shot.
Other bloggers have conducted more extreme tests, such as roller crushing, window dropping at high speeds, extreme freezing, etc., and the Mate60 Pro is the only phone that has withstood these tests. Therefore, the Mate60 Pro is known as the "worst" mobile phone of the year, and some netizens commented: "Apple can't pass a single test!" At Huawei's press conference, they promised that their phones could last for five years without lagging, introducing the HarmonyOS system and the returning Kirin chip, allowing them to compete directly with Apple. It's an exciting promise and an exciting challenge to look forward to. When we buy a mobile phone, we want it to be long-lasting and not prone to failure, thus reducing our repair costs. However, many phone manufacturers seem to be reluctant to put too much effort into the external quality of the phone. They are more focused on in-house technological innovation and functional improvements, as this can attract consumers to their latest products and increase the profits of the business. Huawei's approach, however, is different.
They focus not only on the innovation of internal technology, but also on the external quality of the phone. Huawei's mobile phones use the second-generation Kunlun glass, which has high drop resistance and can effectively prevent the mobile phone screen from breaking. This means that even if we accidentally drop the phone on the ground, the screen is not easily damaged, and we don't need to spend a lot of money to fix the phone. Huawei's approach deserves our praise. They not only consider the functionality and performance of the product, but also pay attention to the user's experience. They want users to be able to use their products for a long time, and in the process, they minimize unnecessary hassle and expense. In addition to Huawei, Nokia is also a brand that deserves our attention. Nokia is known for its rugged phones, and its products are durable and not prone to breakdowns. This is also the brand characteristic of Nokia, and they have always been committed to providing users with high-quality products and services.
However, with the exception of Nokia, other phone manufacturers seem to be reluctant to put too much effort into the external quality of their phones. They are more focused on technological innovation and feature improvements to attract consumers to their latest products. This practice is understandable to a certain extent, because the mobile phone market is highly competitive, and long-term mobile phone replacement may affect the profits of the business. However, Huawei's approach brings us to the question: if domestic phones are powerful enough, will consumers be willing to support Huawei or Apple? Apple is a globally known brand, and their products have always been known for their high quality and performance. However, it has recently been reported that Apple is considering shifting its production capacity to markets such as India and Vietnam to reduce costs. If this news is true, then domestic phones have a chance to fill Apple's gap in the Chinese market. As a leading mobile phone brand in China, Huawei's products are on par with Apple in terms of technology and performance.
Their phones feature the HarmonyOS system and the returning Kirin chip, which makes their phones have better performance and a smoother user experience. In addition, Huawei's mobile phones also use the second-generation Kunlun glass, which has high drop resistance and can effectively prevent the broken screen of the mobile phone. If domestic phones are strong enough, will consumers be willing to support Huawei or Apple? This is an interesting question. After all, people buy mobile phones to satisfy their own needs, not to pursue the vanity of one brand. If Huawei's phones are able to offer better performance and a better user experience, then consumers should choose to support Huawei. Of course, this also requires more efforts from Huawei in marketing and brand building. After all, Apple is a globally renowned brand, and their influence in the market is very large. Huawei needs to improve its brand image and increase consumer recognition of its products in various ways. To sum up, Huawei's phones deserve our praise for their focus on external quality.
Their products are not only of high quality and high performance, but also capable of providing a better user experience. If domestic phones are powerful enough, consumers should choose to support Huawei. Of course, this also requires more efforts from Huawei in marketing and brand building. The ultimate choice is in the hands of the consumer, who will make a choice based on their needs and preferences.