Mr. Zhao has been an independent lawyer in Beijing for three years, and the process of developing a source of cases is far more difficult than he initially thought, and in the early days of his independent practice, he often feels disheartened by empty offices and few clients. I also knew that to change all this, I had to take action and cast a wide net to attract customers.
Mr. Zhao first tried some traditional methods, such as placing advertisements in Beijing Business Daily, participating in legal popularization activities organized by his community, and even trying to distribute business cards in the bustling Xidan Commercial Street. After a period of publicity, Mr. Zhao found that the results were far less than expected, the client growth was very slow, and the client was not trusted. Whenever the mobile phone rings, Mr. Zhao answers with hope, but it is often a wrong number or an advertisement**, during this time, Mr. Zhao not only endured financial pressure, but also experienced a great psychological test.
When Mr. Zhao began to doubt his choice, he began to turn his attention to social marketing after listening to his fellow lawyer friends tell about the experience of developing cases on the Internet. Lawyer Zhao insists on writing an original article every day and sending it to WeChat*** Toutiaohao, Zhihu and other platforms, but it is not smooth sailing to publish content on the social ** platform, about a month or so, because some of the content contains advertising content, he has experienced two bans, one for one day, and one for a month.
Because Mr. Zhao is very busy with his work and does not have much time and energy to take care of his social ** account, if he writes original articles every day, he will occupy a lot of his time, and obviously he will not survive. When Mr. Zhao first tried to bid for promotion, due to his lack of experience, he made some mistakes in keyword selection and advertising targeting, which led to the loss of advertising funds. Looking at the advertising data every day, Mr. Zhao feels a strong sense of frustration.
In order to improve the situation, Mr. Zhao began to teach himself the knowledge of bidding promotion, purchased a lot of books related to marketing promotion, and gradually mastered the skills of search promotion and in-feed advertising from keyword research to advertising copywriting. Mr. Zhao spent tens of thousands of yuan, experienced continuous trial and error, constantly optimized the advertising strategy, summed up a set of his own formula, and every small progress filled him with a sense of achievement.
After a year of hard work, Mr. Zhao finally saw the results, and his ads began to attract more users to click, and the number of inquiries gradually increased. Whenever he successfully helps clients solve problems, Mr. Zhao deeply feels the value of being an independent lawyer, and these successful cases have also laid a solid foundation for his future word-of-mouth publicity. Through unremitting learning of network marketing knowledge, Mr. Zhao has not only accumulated a large number of clients, but also accumulated rich experience in the field of network marketing.
With the change of users' lifestyles, the ideas and methods of developing case sources will also change. Although the process of developing the source of cases by independent lawyers is full of challenges, as long as they continue to learn, practice and adjust their strategies, they will be able to overcome the difficulties and finally find a path suitable for their own development and achieve a breakthrough from 0 to 1.