As in previous years, during this year's Spring Festival, the Liaoning Provincial Museum (referred to as Liaobo) became a popular cultural check-in place for Shenyang citizens and foreign tourists. According to preliminary statistics, from February 10 to February 17 (the first day of the Lunar New Year to the eighth day of the Lunar New Year), Liaobo received nearly 120,000 visitors, an increase of 233% over the same period last year; Among them, 40% of the visitors from other provinces and 20% from other cities in Liaoning. "Celebrating the New Year in the Museum" has become a New Year's custom for ordinary people to celebrate the New Year.
Liaobo dragon hunting journey during the Spring Festival of the Year of the Dragon.
February 12, the third day of the Lunar New Year, Monday, according to the practice of international museums, this day should be a day off, but Liao Bo broke this convention and continued to open. The relevant staff of Liaobo said: "In order to meet the requirements of the majority of tourists, we have not only launched a number of special national treasure exhibitions this year, but also remodeled the cultural and creative area. ”
Flying Dragon in the Sky - Jiachen Year of the Dragon Zodiac Cultural Relics Exhibition" entrance.
Flying Dragon in the Sky - Jiachen Year of the Dragon Zodiac Cultural Relics Exhibition" has become the first exhibition for every audience to check in. Among them, the dragon robe exhibition area has become the most attractive place for the audience. Dong Baohou, deputy director of the Liaoning Provincial Museum, said: "This exhibition is mainly based on Qing Dynasty dragon robes. In the Qing Dynasty, the emperor's clothing mainly included court clothes, auspicious clothes, regular clothes, and travel clothes. The emperor's dragon robe belongs to the category of auspicious clothes, which is slightly lower than court clothes, gowns and other ceremonial clothes, and is usually worn more. Since the Qianlong period of the Qing Dynasty, the clothing system is complete, and the emperor's dress and auspicious clothes are all used with twelve chapter patterns, and others cannot be used. The dragon images on the dragon robe include sitting dragon, standing dragon, walking dragon, ascending dragon, descending dragon, over-the-shoulder dragon, descending dragon and so on. Among them, the rising dragon and descending dragon are respectively rising and descending, which means 'inheriting the will of heaven and observing the people';The descendants of the dragon usually form a pattern with a small dragon around the big dragon, implying that the dragon is the son of the dragon and the grandson of the dragon and the country is eternal. ”
A tourist from Nanjing said: "This trip to Liaobo was really eye-opening, and I saw a lot of cultural relics related to dragons. ”
Liaobo cultural and creative "circle fans" young people.
During the interview, the reporter found a new phenomenon: during the Spring Festival in the past, most of the tourists visited were parents with children, but this year, more young people walked into the museum, and what attracted them was the cultural and creative products based on the national treasure.
In 2023, the sales of Liaobo's cultural and creative products will reach 14 million yuan. Dong Baohou said: "In order to welcome this Spring Festival, the 'Liao Boya Collection' cultural and creative store has been renovated, expanding from more than 100 square meters to 300 square meters. ”
The cultural and creative area of the museum has newly added Xiuyu area, intangible cultural heritage area and clothing area, and a three-dimensional model of "Hairpin Lady" is placed at the entrance. From the moment they enter the store, consumers can enjoy the towering cloud buns and fluffy temples of the ladies of the Tang Dynasty like an immersive scene, and can vividly appreciate the atmosphere of "delicate, luxurious, elegant and elegant" and the warm and moving posture of the hairpin beauties under the Tang Dynasty weather, and consumers can also feel the cultural gathering in Liaoning.
Director Zhou Yingqiu, head of Liaobo's cultural and creative work department, introduced: "In order to welcome the Year of the Dragon, we have designed relevant cultural and creative products. The cultural and creative products of the Year of the Dragon will cooperate with the newly launched 'Flying Dragon in the Sky - Jiachen Year of the Dragon Zodiac Cultural Relics Exhibition' to launch cultural and creative products with the dragon as the carrier, focusing on the cultural relics in the museum's collection, integrating the local culture of Liaoning, with both aesthetics, practicality and collection value, and satisfying the expressions that young people like to express themselves through innovative forms. ”
A post-90s tourist from Beijing said: "I especially like the magnetic badges with white glaze and black flower dragon and phoenix pattern jars as the theme of decoration, so I bought 10 of them in one go, and I plan to give them to relatives and friends when I go back." ”
Unleash the cultural power of museums.
I can't watch it all in a day! "That's how a lot of tourists feel.
During the Spring Festival, Liaobo launched a total of 15 exhibitions. Mr. Li, a citizen of Shenyang, said: "In recent years, Liaobo has deeply excavated the collection resources and successively held phenomenal exhibitions such as 'See Datang Again' and 'Danqing Vientiane', which successfully attracted many foreign tourists to check in and visit in the peak tourist season in Northeast China. I take my family to Liaobo every Spring Festival, and now I can take the subway to get it quickly and directly, and the core business district composed of Quanyun Wanda Plaza and Tianjie business has also begun to take shape, with brand hot pot restaurants, milk tea shops, etc. Looking at these national treasures and feeling the changes in my hometown, I am proud that I am from Shenyang! ”
Dong Baohou said: "Now 'celebrating the New Year in the museum' has become an important choice for the people to celebrate the New Year, which not only reflects the change of the people's festival leisure concept and mode, but also reflects the new normal of museums increasingly entering the daily life of the people and becoming the necessities of the public's cultural life." Behind the 'museum fever', it reflects the people's increasingly strong demand for high-quality spiritual and cultural products, and comprehensively releases the cultural power of museums. In addition, the rapid development of Shenyang, the opening of the subway, and the establishment of the business district have all improved the comfort of the exhibition. ”
In addition, this year, Liaoning Expo will hold 11 special exhibitions such as "Silk Art Inheritance - Exhibition of Contemporary Weaving and Embroidery Art in the Collection" to comprehensively display Liaoning's cultural and museum resources.
Comprehensive Shenyang released Liaoning Provincial Museum).