In recent years, Leapmotor has occupied a place in China's new energy vehicle market with its excellent cost performance and innovation capabilities. Now, the high-profile brand has launched a new mid-size SUV, the Leapmotor C10, which has once again attracted a lot of attention from the market and consumers with its advanced technology features, spacious interior and eye-catching pre-sale price.
First of all, let's take a look at the pre-sale price range of the Leap C10: 1518-18.580,000 yuan. This ** range is not too high for a mid-size SUV. Although compared with other new power brands in the same level, Leap's ** is relatively low, but the pre-sale price of C10 still makes many people think that it lacks "sincerity". However, after an in-depth understanding of the product power of the C10, we will find that this ** actually has its reasonableness.
The Leapmotor C10 comes from the Leap 3 under Leap's latest "four-leaf clover architecture".0 platform, using the advanced integrated electronic and electrical architecture, for intelligent driving, intelligent cockpit equipped with basic hardware has been greatly improved compared with C11. In particular, the top model is equipped with lidar and orin-X intelligent driving chip, which is very competitive in models within 200,000 yuan. At the same time, the C10 entry version uses the Qualcomm Snapdragon 8155 chip, and the medium and high-end models are equipped with the Snapdragon 8295, bringing users a smooth in-car experience.
In terms of interior space, the C10 has reached the standard of "big five-seater daddy car", with spacious space, comfortable headrests, and adjustable angle backrests, the rear row can bring users a more surprising experience, which is significantly better than competing products in the same price range. However, some of the C10's features seem to fall short, such as the front overhang, central control triple screen, and frameless doors, which make the C10's true product positioning slightly lower than that of the C11.
In terms of range, the C10 Extended Range Edition has an all-electric range of 210 km, which is one of the strongest compared to its competitors. However, the range of the pure electric version is only 530 kilometers, which really has no advantage in the current competitive situation. In addition, the fast charging power of the C10 extended range version and pure electric version is 35kW and 80kW respectively, which is also far from the current industry mainstream level. These disadvantages in terms of range and charging may be the biggest hidden danger to the car's sales prospects.
Regarding the selling price, although the pre-sale price range is 1518-18.580,000 yuan, but considering market competition and brand strategy, the final price of the C10 is likely to drop. If the starting price can be reduced to about 130,000 yuan, then the aforementioned "competitive disadvantage" will no longer exist. With the three product "labels" of "daddy car" positioning, extended range power, and better intelligent level, Leapmotor C10 will form a significant differentiation from competitors at the same price.
Overall, as a new mid-size SUV under the brand, Leapmotor C10 is competitive in terms of design, technology configuration and quality. While there are some shortcomings, there are also many highlights and advantages. After the official listing, if the first can be lowered to the people-friendly level, combined with excellent product strength, this "half-price ideal" may have the possibility of becoming a "hot model" in the market.