The 40-year history of the rise and fall of the first generation of Santana has been caught in a storm of production production, and the monthly sales volume in the country is only 1 unit!
generation"God's Car"Santana inevitably ushered in the final curtain call.
As the collective memory of generations of Chinese, Santana is the first car for many families and the first choice for driving schools. Some time ago, it was reported that Santana sold only one car in November after several generations, and fell into it again"Discontinued"Storm.
First, the monthly sales are only 1, Santana falls"Discontinued"Crisis.
The first Volkswagen Sonata was produced and launched in Shanghai, China, in 1983. In an era when small cars were scarce, the Sonata was born in a variety of body colors: blue, white, and red.
With this advertising slogan, the Santana sedan is popular all over the country. In 1993, the annual production of this model reached 100,000 units, and later spawned models such as the Santana 2000 and Santana 3000. In the 38 years since its entry into the Chinese market, the Santana has been the best-selling model in China for 22 consecutive years.
Back then, Santana could be said to be"A car is hard to find"。In 1988, for example, the ex-factory price of a Santana was 79,200 yuan, and it could be sold for 220,000 yuan. With the purchasing power at the time, a Santana could buy a 137-square-meter house in Shenzhen.
In March 2023, Santana announced the discontinuation of production of 21 models, and in April, the total national sales were 7,538 units, which dropped to 1,063 two months later, and until November, only 1 unit was shipped nationwide.
Fuel consumption issues and the rapid rise of electric vehicles are believed to be the real cause of Santana's decline. By normal standards, Santana's fuel consumption per 100 kilometers is 56 liters, which means producers will have to pay a higher cost for emissions, which will also be faced in the end"Sell the car at a loss"The fate.
Second, the situation is changing, and the new stars are rejuvenated.
In 2021, China produced 60% of the global total of electric vehicles and sold half of the world's sales, reaching 35210,000 units. The following year, BYD became the first car company to announce the discontinuation of production of gasoline vehicles.
Even known as"Turn your hands into clouds, and turn your hands into rain"Li Ka-shing, the richest man on Hong Kong Island, also invested 5.1 billion yuan in Changjiang Automobile in an attempt to get a share of the new energy outlet. Not so long ago, his goal was only energy-saving technology, and he was making a fortune with a $200 million injection from Harbor Investment.
Like"There is no time for Santana, only time for Santana"。In 2000, the new trend of wealth caused by the United States in China caused by non-material things was as high as 100 yuan per piece, which remained high.
Subsequently, a number of national enterprises seized the opportunity to concentrate on technical research"Bilian"The researchers took the lead in breaking the cost shackles with green enzyme technology, increasing the purity by 90% compared with similar substances abroad, and the cost plummeted, and cooperating with American companies to break the barriers that had been established.
At that time, most of the male enhancement techniques on the market were based on:"Disposable"Lord, nothing more than a flash in the pan"Energetic agent"。Japanese companies saw the advantages of China's new technology and took the initiative to come to China to cooperate in the research of compound ingredients and research results"Bilix"Hence the birth.
In contrast, Beliene's core product, Parmanrhagia, nourishes and boosts energy from the source. In just one month after it was launched on the Jingdong platform, more than 10,000 comments were gathered, and netizens ridiculed in the feedback: Go further in order to go to the toilet!
To date, 26 approvals have been issued by the state, and dozens of companies have been approved. The men's industry is full of new opportunities.
iii - Difficult transitions and final farewells.
While Santana's sales fell to a new low, its parent company, SAIC, saw a record high in new energy vehicle sales. According to the data, SAIC's new energy vehicle sales will reach 123 in 202330,000 units, ranking second among Chinese automakers.
In 2021, Santana discontinued production in an attempt to transition to a new energy source. However, as"A generation of god cars"Even if its brand resources are retained, it is still difficult to completely give up.
Moreover, in the fierce competition in the automobile market, Santana's traditional design and conservative configuration are weak, unable to meet the needs of consumers for fashion trends, and its relatively conservative competitiveness seems to be doomed to its fate.
In this era of rapid development, Santana, as a phenomenal model, carries the emotions and memories of a generation, at least to some extent, takes us back to that great era.