From February 21st to 23rd, the 24th Annual Conference of the 2024 Yabuli China Entrepreneurs Forum was held in Yabuli Ski Resort, Shangzhi City, Heilongjiang Province, where nearly 600 leaders, well-known entrepreneurs and authoritative scholars from all over the country gathered in Yabuli to exchange ideas, collide views and share wisdom.
Following the 2023 Yabuli China Entrepreneur Forum, in 2024, Guotai Liquor will once again become the "TOP Partner of Yabuli China Entrepreneur Forum" to help the feast of high-end ideas.
During the forum, Guotai Guowei, a high-end product of Guotai, became the "only designated liquor of Yabuli China Entrepreneur Forum", and the high-end masterpiece produced by Guotai and Yabuli China Entrepreneur Forum (hereinafter referred to as "Yabuli Forum") also ushered in the first release.
Just after the Spring Festival and at the beginning of the Year of the Dragon, Guotai made a wonderful appearance on the high-end platform Yabuli Forum, paying tribute to high-end ideas with high-end quality, winning praise from entrepreneurs from all walks of life, making a good start for Guotai in 2024, further promoting the C-end strategy, and creating a strong empowerment of China's new famous liquor with high quality.
Thought changes the world, ingenuity makes wine
Known as "China's Davos", Yabuli Forum has a history of 24 years since its establishment in 2001 and is one of the most influential platforms for the exchange of ideas among entrepreneurs in China. The forum has 88 directors and 122 members, and always adheres to positive energy, constructiveness and creativity, and brings together governing enterprises, industry elites and partners through the annual meeting of the forum and industry summits to exchange ideas and collide wisdom.
Compared with previous years, the 2024 Yabuli Forum has a stronger lineup, with leaders, well-known entrepreneurs, and authoritative scholars gathering to have in-depth exchanges and share views on topics such as macroeconomy, digital economy, Northeast revitalization, artificial intelligence, ecological civilization, green and low-carbon, and many insights.
At the 23rd Annual Meeting of the Yabuli Forum held in March 2023, Guotai Liquor made its debut as a "TOP Partner" for the first time, making in-depth "friends" with China's top entrepreneurs. During the same period, the "Guotai National Flavor", specially created by Guotai for Yabuli entrepreneurs, was listed for the first time, which won high praise from participating entrepreneurs and economists.
Over the past year, Guotai has always adhered to the concept of "ideas change the world, ingenuity achieves fine wine, and fine wine presents life", using wine as a medium and borrowing the power of wine, and striving to inject more wine power and humanistic spirit into the activation of ideas, the emergence of inspiration, and the exchange of business.
At the Guotai theme dinner held on February 22, Tian Yuan, founder and chairman of Yabuli Forum, said that Chinese often say that drinking wine should drink good wine, Moutai Town is a thousand-year wine town, Moutai wine has long been famous at home and abroad, and as the "second largest brewing enterprise in Moutai Town", Guotai Wine has been rooted in Moutai Town, continues to do a good job in quality, and has been highly recognized by consumers.
Tian Yuan, founder and chairman of Yabuli Forum
Zhang Chunxin, general manager of Guotai Liquor Group, said that good business is inseparable from good wine, and a better life should be accompanied by good wine. For more than 20 years, Guotai, as the second largest brewing enterprise in Moutai Town, has never forgotten its original intention, concentrated on quality, and brewed a bottle of more cost-effective authentic soy sauce wine to dedicate to consumers.
Zhang Chunxin, general manager of Guotai Liquor Group
In terms of industry, Guotai adheres to the tradition of not being ancient, scientific innovation is not departing from the ancestry, taking a new path of industrialization, and on the basis of learning the traditional craftsmanship of Moutai, it conducts digital analysis of traditional craftsmanship. In 2023, the Ministry of Industry and Information Technology, the Ministry of Finance, the State-owned Assets Supervision and Administration Commission, and the State Administration of Market will jointly award Guotai the "Intelligent Manufacturing Demonstration Factory" unveiling unit, and the Ministry of Industry and Information Technology and the State Administration of Market will jointly release Guotai as the "Intelligent Manufacturing System Solution Unveiling Project", becoming the first enterprise in the liquor industry to win two national intelligent brewing awards at the same time; In terms of marketing, we adhere to the customer-centric and user-centric, create and share, innovate and break through, and build a new ecology of value for factories, businesses and consumers.
Guotai Guowei Tongda bottle was launched
During the forum, Guotai Guowei Tongda bottle was grandly listed. Yu Minhong, rotating chairman of Yabuli Forum, Li Xiaojia, co-rotating chairman, Chen Dongsheng, chairman of the board, Tian Yuan, founder and chairman, Zhang Wenzhong, Feng Lun, and other entrepreneurs, as well as Zhang Chunxin, general manager of Guotai Liquor Group, and Tang Xu, executive deputy general manager of Guotai Sales Company, jointly launched the release of "Guotai National Flavor Tongda Bottle".
The core connotation of Guotai liquor culture is "Tong", wine through nature, wine through politics, wine through friendship, wine through body and mind. The "communication culture" of the State and Taiwan and the open, inclusive, equal and interoperable dialogue and exchange mechanism advocated by the Yabuli Forum are naturally compatible and complement each other, which is also an important reason for the two sides to join hands again.
It is under the guidance of "Tong Culture" that in 2024, for the Yabuli Forum, Guotai will comprehensively upgrade the Guotai national flavor products, launch the "Tongda Bottle", and once again become the "only designated liquor of the Yabuli China Entrepreneur Forum".
The newly listed Guotai Guowei Tongda bottle has three specifications: 500ml, 12L and 3L, of which the "previous theme set" is 24 bottles, each bottle is 500ml, and each bottle is engraved with an annual forum theme, which records the thinking and exploration of Yabuli Chinese entrepreneurs in the process of economic development in the past 24 years, and reflects the innovative spirit and social responsibility of Chinese entrepreneurs. The "Past Theme Pack" is 1 bottle with 12L per bottle, and the "Annual Theme Pack" is 1 bottle with 3L per bottle.
In terms of quality, Guotai Guowei Tongda Bottle selects high-quality vintage base wine as the main wine, and is seasoned with aged old wine, which is carefully blended by Xu Qiang, a master of Chinese soy sauce wine, which has a more elegant and delicate taste, harmonious and refreshing, and a long aftertaste.
In terms of design style, Guotai Guowei Tongda Bottle has distinctive characteristics, bringing together Chinese classic elements such as Chinese red, Chinese dragon, Shengshi peony, and Siyang Fangzun, and integrating the themes of previous forums of Yabuli Forum, and at the same time highlighting the connotation of "Tonghua" of Guotai Liquor.
The "Guotai National Flavor Tongda Bottle" theme set provides more choices for high-end consumers, including members of the Yabuli Forum, in consumption scenarios such as self-drinking, gifts, collections and high-end business banquets.
Advance to the C-end to empower the creation of new famous liquor in Guotai
In-depth consumption cultivation and marketing around the C-end are important tasks in the journey of Guotai to broaden the national layout and create a new famous wine in China. Focusing on high-end net worth consumers, allowing more top entrepreneurs to understand the Guotai brand and recognize the value of Guotai is a core work of Guotai liquor market construction and brand promotion.
Since 2023, Guotai has joined hands with the Yabuli Forum and the China High School Association to plan a series of activities such as the Diejiao Dragon Boat Race, Fujian Bo Cake, Guangdong's "Promoting Consumption and Revitalizing" Good Wine into Famous Enterprises, and the Guangdong-Hong Kong-Macao Greater Bay Area "Fine Wine, Food and Beautiful Life", and continue to carry out the "Tongda Feast" of Guotai National Standard Wine, the "Exclusive Feast" of Guotai 15 Years, and the "Supreme Dragon Banquet" of Guotai Dragon Wine.
In 2024, Guotai will be committed to creating four integrated IPs for product promotion and marketing: "Guotai Wine, Fine Wine, Food and Beautiful Life - Folk Customs and Folk Health and Well-being" IP, "Guotai Good Wine into Famous Enterprises" IP, "Guotai Good Wine into the Family" IP, and "Guotai Cup Healthy Sports - Quality Life" IP. In 2024, we will join hands with Yabuli Forum again, which is one of the important actions of Guotai's "good wine into famous enterprises".
In the future, Guotai will continue to participate in national conferences, competitions, and major events to highlight its value, enhance its brand, expand its influence, empower channels, empower terminals, add color to high-quality life, and give a strong boost to the creation of new famous wines and high-quality development.