The 2023 India Smartphone Market Report was released on the special day of Valentine's Day, and this report reveals some surprising data about the market. Unlike past data, this report provides new information on India's smartphone market ranking and market share. Let's take a look at the detailed data and analysis, as well as some of the interesting findings mentioned in the report.
According to the report, the total shipments of the Indian smartphone market reached 14.6 billion units, up 1% year-on-year. Surprisingly, shipments in the second half of the year increased by 11% year-over-year, despite a 10% year-on-year decline in the first half of the year. What's even more exciting is that overall shipments in the fourth quarter of 2023 reached 37 million units, a year-on-year increase of 26%, exceeding the industry**. This indicates that the Indian smartphone market has experienced a wave of recovery in late 2023.
According to the report, there have been some changes in the ranking of the Indian smartphone market in 2023. In terms of market share, the number one is Samsung with a share of 170%, down 53%。And in second place is vivo with a share of 152%, an increase of 82%。In contrast, Xiaomi dropped to fourth place with a share of 124%, down 296%。And realme has become the big dark horse of the new year, ranking third with a share of 125%, down 129%。
Realme's performance in the Indian market in 2023 has attracted much attention. This is despite a year-on-year decline of 129%, but it still managed to become the third largest smartphone brand. This achievement marks the rapid rise of realme and shows the brand's growing popularity and popularity among young people. The unique design and cost-effectiveness of the realme brand are eye-catching, which has become a key factor in attracting consumers.
Comparatively, Xiaomi's performance in 2023 has been relatively weak, dropping to fourth place. A year-on-year decline of 29The 6% market share exposes the competitive pressure that Xiaomi is facing. This may have something to do with the gradual reduction in the market's freshness towards the Xiaomi brand, as well as the strong rise of competitors such as Realme.
The report also notes that Samsung and Apple's performance in the premium segment is impressive. Samsung's share of the $600-$800 market reached 23%, up 3% year-over-year. At the same time, Apple's share in this range is as high as 54%, and it has an absolute dominance in the Indian market. This also explains why Apple's sales in the Indian market are not in the top five, but it can achieve the first revenue ranking. India has become Apple's fifth-largest market, even higher than some European and American markets.
Apart from the rise of realme, there are a few other brands that stand out in the Indian smartphone market in 2023. Vivo ranks second with a market share of 152%, an increase of 82%；OPPO ranks fifth with a market share of 103%, down 122%；OnePlus ranks seventh with a market share of 61%, an increase of 487%。The performance of these brands shows their competitiveness and attractiveness in the Indian market.
In summary, the India Smartphone Market Report 2023 released by IDC reveals some important changes and trends in this market. Although the overall market still faces certain challenges, the Indian smartphone market is showing signs of recovery in late 2023. The rise of realme and the decline of Xiaomi have attracted attention, which suggests that the competitive landscape of the market is changing. At the same time, the success of Samsung and Apple in the high-end market also reflects the importance of brand influence and product appeal. In addition to these big brands, the rise of new forces such as vivo, OPPO and OnePlus is also worth watching. In the future, the Indian smartphone market will continue to be vibrant, and consumers will also have more choices and opportunities to obtain high-quality smartphone products.