In the early days, a large number of small businesses in the lab-grown jewelry industry poured in, and the incidents of fishing in troubled waters and shoddy products were frequent, resulting in lab-grown diamonds being misunderstood by the public. In this environment, there is undoubtedly a need for a brand that can act as a leader and constantly broaden the track of the lab-grown diamond industry, and The Future Rocks, which was founded in 2019, has this intention, and they hope to bring higher-grade and more cost-effective lab-grown diamonds into the vision of the general public, so that consumers can show their unique "coolness".
Although lab-grown diamonds have gained a proper name in recent years, the chaos in the industry has not disappeared, and it is difficult for small brands to stand out with their modest efforts; In 2019, Mr. Tsang Guanxiong, the founder of The Future Rocks, chose to create a global e-commerce platform for a new generation of jewelry.
For a vertical platform, the number of designers and brands represents the richness of supply and also affects the attractiveness of the platform to consumers, but in the view of The Future Rocks, more is not necessarily better, on the contrary, quality and tonality are much more important, so they also prefer brands with unique designs and happy to play with new materials. And The Future Rocks' own products have always been strict with this high standard.
For example, The Future Rocks' star hit ballet on ice collection, many people will wear this kind of design-filled and fashion-forward lab-grown diamond jewelry for different occasions every day. Inspired by the graceful lines of the ice ballet dancers, these intertwined lines symbolize the unwavering spirit of ice athletes who dare to challenge themselves and never give up on pursuing their dreams, and the collection has been sought after by celebrities, fashionistas and bloggers since its release.
The Future Rocks do something new and explore the new trend of cultivating jewelry
Since its inception in 2019, The Future Rocks has cleverly combined online and offline through disruptive technological innovations, such as exhibitions, pop-up stores, and salons, to bring consumers a unique immersive experience and continuously strengthen the intimate connection between the brand and its customers. Designers around the globe interact directly with consumers to ensure that the design concept is not compromised while providing personalized service. The Future Rocks is committed to making lab-grown diamonds a new choice for mass consumers, and has joined hands with many well-known jewelry brands to promote the development of the jewelry industry in a greener, more innovative and high-quality direction, bringing customers an unprecedented jewelry retail experience while striving to create a benchmark that leads the new trend of jewelry in the future.
How does The Future Rocks put sustainability into practice?
As a new generation of jewellery leaders of the future, The Future Rocks is focused on expressing values such as sustainability, innovation and creativity. Just last year, The Future Rocks and the brand's founder, Tsang Guanxiong, also won the "Contribution to Contemporary Jewelry Aesthetics" award at the FRAME Awards 2023, fully demonstrating TFR's brand influence and technological innovation capabilities in the field of lab-grown jewelry and lab-grown diamonds.
The Future Rocks aims to set the stage for a new generation of creative, "conscious" and future-focused jewellery designers. Therefore, unlike other trading platforms where you only need to pay to consign, TFR carefully selects partners with similar values. Sustainability and environmental protection are the basic policies of The Future Rocks, and the design aspect also has its own unique concept, and the Future Rocks team is still looking for potential partners to discuss the possibility of cooperation.
At present, there are Maren, RE Ver, LoEV, N-UE, and Loyal. on the Future Rocks platforme Paris and other world-class designer brands have settled in, including more than 20 brands from 11 countries. For the unlimited potential of lab-grown diamonds, I believe that in the future, more brands in the field of high-quality lab-grown diamonds will work with TFR to create more future jewelry that integrates aesthetic creativity and cutting-edge technology, and reshape the elegance and meaning behind jewelry with the latest needs of consumers and the understanding of the new generation of women.