Immerse yourself in the five grottoes at the National Museum of China, imagine the magnificent compilation process and pathetic history of the Yongle Dictionary at the China Classic Museum, and dream back to the Tang Dynasty ...... in the Twelve Hours Theme Block of Chang'an, Xi'an
China's Ministry of Culture and Tourism and the Ministry of Industry and Information Technology of China have jointly launched the first batch of national smart tourism immersive experience new space cultivation pilot projects, nearly 1 3 projects related to cultural museums, including "Yongle Changsi", "Colorful Vientiane", "Yi Nian Xin Chasing Dreams" and Dunhuang Academy brought by the exploration.
Among them, as China's first original project to interpret the theme of classic culture in an immersive theatrical way, "Yongle Changsi" will be performed at the National Museum of Classic Books of China, which has stored and exhibited the national treasure "Yongle Grand Canon".
The play is based on the history of "Yongle Canon", introduces a rich hardcore sci-fi setting, and leads the audience through the extension and imagination of brain-computer connection, parallel universe concepts and other technologies, leading the audience to shuttle through different time and space in the Ming, Qing and **, including 6 different drama viewing routes, 4 story endings that can be selected by the audience, and using treasure hunting and adventure plots to lead the audience to understand the past and present life of national treasures.
As the producer and chief director of the play, Tang Wentao, executive director of Beijing Jingjing Culture Media, said that the performance broke the traditional boundary between the audience and the actors, and constantly allowed the audience to participate in the plot from the first plot to the first plot, completing the sublimation from "sensory immersion" to "spiritual immersion", and truly "living" the cultural relics in front of the audience.
Currently on display at the National Museum of China, the artists combine digital painting, 3D projection and AI technology to express the artistic style and rich connotations of the Kizil Grottoes, Dunhuang Mogao Grottoes, Maijishan Grottoes, Yungang Grottoes and Longmen Grottoes with a contemporary vision and unique perspective.
In December 2023, the audience was watching the exhibition "Colorful Statues - Grotto Art Immersion Experience" at the National Museum of China. Photo by China News Service reporter Ying Ni.
The reporter saw at the scene, whether it is the glittering Mogao Grottoes mural decoration in the hexagonal prismatic mirror, or the golden Buddha statue showing a charming "oriental smile", the giant digital installation and the full-sensory interactive exhibition can be described as the biggest highlight of the exhibition. Hu Yan, director of the curatorial department and research librarian of the National Museum of China, said that many grotto art scenes have been refined and catalyzed by contemporary aesthetic concepts, either solemn and sacred, or magnificent and graceful, and they have gathered together across time and space to convey the aesthetic pursuit, values and cultural spirit carried by ancient Chinese grotto art through the re-creation of digital art, so that cultural heritage can continue to inherit the new artistic language based on the original creation, and radiate new vitality in the contemporary era.
At the beginning of 2024, the cultural needs of the people show a tendency to favor emerging formats and consume traditional culture. Xiang Yong, dean of the Institute of Cultural Industries of Peking University, pointed out that the rapid development of new consumption patterns such as digital content services and night tours has ushered in a new consumption aesthetic in the cultural market, especially the continuous increase in consumer demand for excellent traditional culture, which is also due to the creative transformation and innovative development in recent years, which has enabled China's excellent traditional culture to be more diverse, faster and more extensive into public life.
To further stimulate the vitality of the market, the key is to increase the supply of high-quality tourism products. Smart tourism, represented by immersive tourism experience, is one of the key directions. The relevant person in charge of the Resource Development Department of the Ministry of Culture and Tourism of China pointed out. Based on this, relevant departments have launched demonstration projects, built a supply and demand docking platform, played a leading and exemplary role in the industry, and further promoted the better development of new tourism formats and experiences such as immersive tourism.
Wen Yingni. ** China News Network.