A reporter from Beijing Youth Daily learned on January 30 that ANTA KIDS' first "Future Arena" concept store in China was officially unveiled at IKEA in Beijing. The store is equipped with a sports and health evaluation system, which is the first in the industry to meet consumers' integrated experience of "shopping + experience".
With the overall concept of "Future Arena", ANTA KIDS' new store has created a high-tech retail experience space for children's sports. The overall space is divided into children's area, male and female children's area, ANTA youth area and activity area, with a sense of fun and sportiness running through the overall space design. The midfield of the store has created the industry's first interactive device, which creates a stronger sense of technological interaction through different lighting changes in summer and winter.
It may not be uncommon to encounter equipment that scans body data in stores, but other existing devices are mainly in two-dimensional scanning, and the equipment applied in the store this time is three-dimensional scanning, which has greatly improved in terms of the accuracy, comprehensiveness and intuitiveness of the foot condition of the scanning data, and this device has entered the millimeter level (accuracy). Gu Yaodong, dean of the School of Physical Education of Ningbo University, said that the store has a sports health evaluation system, which is the first in the industry. Developed by ANTA KIDS in collaboration with the School of Physical Education of Ningbo University, the system can identify more than 70 types of data such as children's basic body information, body posture and foot shape, and then recommend the most suitable shoes for the tester in real time based on the body alignment, providing information and scientific guidance for children's healthy growth. "Due to privacy concerns, all data and training references** will be sent separately to the parent's phone and will not be publicly displayed on the large screen. ”
In order to provide consumers with a better shopping experience, ANTA KIDS has made more detailed distinctions in the product display of different sports scenes, so that consumers can find products that meet their needs in a short period of time.
No matter how the store is upgraded, professional genes and sportsmanship are the main messages that ANTA KIDS hopes to convey to consumers. On this basis, the scene is integrated into more fun, so that the store can witness more sports fun.
Text: Beijing Youth Daily reporter Zhang Xin.
Edited by Field.